Marketing Mix of Nexba Beverages: Product, Pricing, Placement and Promotions

Running head: MARKETING FUNDAMENTAL
MARKETING FUNDAMENTAL
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Author’s Note

1MARKETING FUNDAMENTAL
Table of Contents
Stage 3: Marketing Mix of Nexba Beverages............................................................................2
1. Product Strategy.....................................................................................................................2
2. Pricing Strategy......................................................................................................................3
3. Placement...............................................................................................................................4
4. Promotions.............................................................................................................................5
References..................................................................................................................................7

2MARKETING FUNDAMENTAL
Stage 3: Marketing Mix of Nexba Beverages
1. Product Strategy
Nexba is famous for the naturally sugar-free contents. They do not add sugar in their
products and they also not blend any kind of artificial sweetener for this sweetness in the
product (Nexba.com, 2018). They researched a lot and then create such things that taste
incredibly but not high in gaining calories. The sugar content in drinks and beverages creates
detriment for the body and high level of calories ultimately threaten the human activity.
The three level of products strategy starts with the core product, actual product and
augmented product. The core product deals with the product benefits. The effectiveness of
those process and the main reason for attaining those products are showcased in that case. In
that case, Nexba has its own innovation of sugar-free food deliverance. The most important
product value sustained through the process (Nexba.com, 2018). Actual product evaluates the
quality, colour, branding, shape, and style of the products. Products like ‘Watermelon
Cucumber & Mint Flavoured Sparkling Water, Coconut & Mango Flavoured Sparkling
Water, and Strawberry & Raspberry Flavoured Sparkling Water, Lemon & Lime Flavoured
Sparkling Water' have an extract of different fruits, but the sugar content from those are
removed. The shape and size of those products are good in style and quality is being
maintained through the products (Cohen et al., 2018). Nexba maintains their actual product
quality and then packaged those bottles in the 1L PET at affordable prices. The augmented
product deals with the non-physical part of the product. Service, delivery, customer handling,
finance all these things are associated with the augmented product. In that case, Nexba
introduced removing sugar and deliver products with better taste and quality. The change in