Marketing Strategies of Next PLC - Segmentation, Targeting, Positioning and Marketing Mix

NEXT PLC

Introduction
 Marketing is an essential aspect which include activities related to showing
and advertising organisation brand, products and services in the best
possible manner.
 Next PLC is operating in retail industrial sector with large base of
customers. The presentation focuses upon various marketing strategies of
Next Plc.
 The presentation covers Segmentation, Targeting and Positioning strategy
along with the marketing mix strategies of Next Plc.

Company Overview
 Company’s mission: “to be natural choice retailer in the United Kingdom for fashion aware men and women
who expect distinction, style and quality from their quality”.
 Products: Footwear, home products, clothing or accessories.
 Head Office: Next Plc headquartered in England, UK.

STP Discussion
Segmentation:
 In terms with Next PLC demographics segment of this company include both
genders male and female who are young professional in the age group of 20 and
48.
Targeting:
 Target market of Next PLC is range of consumers those who are around 20 to 48,
as these are fashion conscious as well as price sensitive.
 It has been underlined that customers income segment market of Next PLC other
consumers who are middle class consumers.