Promotional Mix of Next Plc: Advertising, Sales Promotion, Personal Selling, Public Relation, Direct Marketing

This report analyzes the promotional mix of Next Plc, a UK-based clothing brand. It critically analyzes different promotional techniques such as advertising, sales promotion, personal selling, public relation, and direct marketing. The report also discusses the different promotional models including AIDA, push and pull, and above/below the line in the context of Next Plc.