Nike Introduces Its Most Advanced Fit Solution - The Nike Adapt BB

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Press Release of Nike
January 25 2018
Nike introduces its most advanced fit solution for sports enthusiasts - the
Nike Adapt BB
The Nike Adapt BB has an almost symbiotic relationship with its digital app thanks to opt-
in firmware updates.
Getting the perfect fit from a shoe is extremely important and integral. The effort to
achieve a perfect fit has led Nike to undertake scientific research in order to come up with
several innovative technologies in order to provide its customers with the perfect fit. In its quest
to refine fit, Nike in the past, has introduced Huarache, Flywire and Flyknit. In addition, Nike
launched the Nike HyperAdapt 1.0 in 2016, which was the first multi-performance shoe that had
the feature of power lacing that. Not one to rest on laurels, Nike in its continual strive for
perfection, has recently launched Nike Adapt. The Nike Adapt is a platform that designs a
custom fit by uniting a superior power – lacing system, firmware that is updated continuously
and an app, all of which is present in the Nike Adapt BB basketball shoe. During a typical game
of basketball, the foot of an athlete tends to change. It tends to expand minutely to approximately
a half-size and the ability to alter one’s fit quickly by loosening one’s shoe to increase the blood
flow and be able to tighten it again for better performance is an important element that will
enhance the experience of an athlete.