Persuasive Strategies in Advertising: A Case Study of Nike's 'Find Your Greatness' Campaign

Running head: ADVERTISING
Advertising
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1ADVERTISING
While discussing about the persuasive strategies in ad, Nike advertisement can be
considered because of their ‘find your greatness’ campaign. It was a unique advertising
campaign by Nike, which did not use any athlete to promote their product. Common people were
used in the ad to portray that the product is not restricted only to the celebrities and sport stars. It
was a strong campaign to motivate everyone barring their age and gender. This strong message
of Nike was aimed at inspiring the crowd to achieve their greatness in sport, as the universe
considers best of the best (Fransen et al. 2015).
Fig: Nike ‘find your greatness’ campaign
Source: (Childs and Jin 2018)
The picture given above is a snapshot of the Nike ad, which clearly signifies that to use
Nike product one need to be a fitness freak or an athlete. However, one common person, who
loves sports and desires to cherish his achievement in the same, can do so. This picture is a clear