Using Identity Prism to Analyze Nike's Branding Strategy

This presentation discusses the concept of identity prism and how Nike uses it to showcase its brand identity. It analyzes Nike's branding strategy by exploring the six elements of identity prism and highlights the innovative product GO FlyEase. The presentation also includes an elevator pitch for Nike.

Creative business

TABLE OF CONTENT
 Identity prism
 Identity prism of Nike
 Elevator pitch
 References

Identity prism
Identity prism is defined as the marketing model that used by organisation for the
purpose of storytelling of their products and services. This model is using by
companies for describing their brands through their products' characteristics (De la
Vega). They use identity prism which consists of six important elements that are
stated below:
 Physique
 Personality
 Culture
 Relationship

Identity prism of Nike
 All the elements of brand
identity prism are mentioned
below:
 Physique: It refers to tangible
physical characteristics that
includes colours, shapes and
logos of Nike. In the case of
Nike, they have a tag-line i.e.
Just do it and logo.

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 Personality: This element conveys a message of brand's personality traits and
character. It includes traits such as happy, playful, loving, honest, kind
 Culture: Culture is the most important element that is necessary to show the
integral facet of Nike. Their culture represent their workplace environment.
 Relationship: It is crucial for organisation as in this element, Nike show that how
they have relationship with their customers and stakeholders. Nike make their
strong relationship with the customers by using some USP such as “Run the day”,
etc.

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 Reflection: It describe that which customers want to be for company. Nike is the
organisation that has a competitive nature in the market. They are brand
conscious, aggressive etc.
 Self Image: It is the element in which customers visualize their ideas. In this
element organisation need to aim that their customers resonate themselves with
the audiences through using their products and services.

Elevator pitch
 My company i.e. Nike is developing and designing new products as they know
the importance of innovation. Creativity is generate with the help of innovation
and it is identifying in my organisation that they are currently launching a GO
FlyEase which doesn't require the use of hands (Lee, 2020). They are using Brand
identity prism in which they show their brand quality by showing the
characteristic of products.

References
 De la Vega, J. G., THE CREATIVE ECONOMY AS AN IMPORTANT
INDUSTRY ABLE TO ENCOURAGE WELFARE AND SUSTAINABILITY.
 Lee, H. K., 2020. Making creative industries policy in the real world: differing
configurations of the culture-market-state nexus in the UK and South
Korea. International Journal of Cultural Policy, 26(4), pp.544-560.