This presentation discusses the concept of identity prism and how Nike uses it to showcase its brand identity. It analyzes Nike's branding strategy by exploring the six elements of identity prism and highlights the innovative product GO FlyEase. The presentation also includes an elevator pitch for Nike.

Learn how Nike uses identity prism to showcase its brand personality, culture, and relationship with customers. Also, explore Nike's innovative product GO FlyEase.

Nike's Branding Strategy: Analyzing with Identity Prism

Using Identity Prism to Analyze Nike's Branding Strategy

Hartpury University and Hartpury College

Brand Management  Assignment  2022

Assignment

Article | Luxury Brand Management

Article

This report focuses on brand extension in which they identify their brand values so that they can make strategies and model according to them. Success of brand extension is depend on target market that organisation choose to provide their products and services and analysis of market with the help of Ansoff and PESTLE analysis.

Brand Extension: Strategies and Analysis

This report discusses the brand extension of Johnson & Johnson, including target market, PESTLE analysis, Ansoff's Grid, and competition. It also evaluates Kapferer's Brand Identity Prism and STP approach.

Marketing

Brand Extension of Johnson & Johnson: Principles of Marketing

This report discusses the principles of marketing and new product development of Red Bull company. It includes competitive analysis, brand extension, and the brand identity prism model that helps build a strong image.

New Product Development of Red Bull: Principles of Marketing

The report involves the analysis of an organisation's market share, market size and trends in the market that affects its overall marketing. There is an analysis of the company that is willing to expand its market across new fields and what would be its target area and who would be its potential customers.

Using Identity Prism to Analyze Nike's Branding Strategy

End of preview

Brand Management Assignment 2022

Article | Luxury Brand Management

Brand Extension: Strategies and Analysis

Brand Extension of Johnson & Johnson: Principles of Marketing

New Product Development of Red Bull: Principles of Marketing

Marketing Analysis for Reckitt Benckister's Expansion into Food Market

Using Identity Prism to Analyze Nike's Branding Strategy

End of preview

Brand Management Assignment 2022lg...

Article | Luxury Brand Managementlg...

Brand Extension: Strategies and Analysislg...

Brand Extension of Johnson & Johnson: Principles of Marketinglg...

New Product Development of Red Bull: Principles of Marketinglg...

Marketing Analysis for Reckitt Benckister's Expansion into Food Marketlg...

Brand Management Assignment 2022

Article | Luxury Brand Management

Brand Extension: Strategies and Analysis

Brand Extension of Johnson & Johnson: Principles of Marketing

New Product Development of Red Bull: Principles of Marketing

Marketing Analysis for Reckitt Benckister's Expansion into Food Market