Corporate Ethics Failure of Nike

Running head: CORPORATE ETHICS FAILURE OF NIKE
CORPORATE ETHICS FAILURE OF NIKE
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1CORPORATE ETHICS FAILURE OF NIKE
Executive Summary
The report is based on the analysis of an organization named Nike. Nike has its operations in
the sports industry and the organization offers different types of sports based apparel and
shoes. The ethical issues that have been faced by the organization based on its operations in
the industry have been analysed on the report in detail. The issue was mainly based on the
development of sweatshops in the sports industry and providing low wages to the employees.
The recommendations have been provided to the organization based on the improvement of
reputation and revenues of Nike.

2CORPORATE ETHICS FAILURE OF NIKE
Table of Contents
1.0 Introduction..............................................................................................................3
1.1 Background..........................................................................................................3
1.2 Aim.......................................................................................................................3
1.3 Scope....................................................................................................................3
1.4 Methodology........................................................................................................3
Information analysis.......................................................................................................3
Products, revenues and ownership.............................................................................3
Events that the company was criticised for................................................................4
Conclusion......................................................................................................................7
Recommendations..........................................................................................................7
References......................................................................................................................8

3CORPORATE ETHICS FAILURE OF NIKE
1.0 Introduction
1.1 Background
Nike Inc. is multinational organization of American origin that mainly operates in the
designing, developing, manufacture and overall marketing of apparel, footwear, accessories,
services. The headquarter of the Nike is located in Beaverton, Oregon in Portland based
metropolitan area. Nike has gained the position of largest supplier of the athletic apparel and
shoes. The leadership position that is developed by Nike in the sports in the industry is based
on high levels of revenues that have been gained by the organization (Nike.com 2019).
1.2 Aim
The aim of the report is to analyse the ethical failures that are faced by Nike in the
sports industry based on its operations in the sports industry. The effects of the ethical
failures on the revenues and the reputation of Nike will be analysed in the report in detail.
1.3 Scope
The major issues that will be addressed by the report are based on the changes that
have occurred in Nike due to different ethical issues faced by the company.
1.4 Methodology
The data has been collected with the help of secondary research analysis based on
information that is available in different websites and the articles.
Information analysis
Products, revenues and ownership
The portfolio of the brands that are offered by Nike mainly include, Nike brand,
Hurley, Converse and Jordan Brand. The organization mainly sells the products to different
retail accounts with the help of its retail stores and the internet websites of Nike. The