NIKE Inc. Business Environment Analysis: SWOT and PESTLE Assessment

This report provides an environment analysis of NIKE Inc., a leading sports brand, utilizing SWOT and PESTLE frameworks. The SWOT analysis identifies the company's strengths (professional expertise, marketing), weaknesses (low diversification, poor labor conditions), opportunities (direct strategy, emerging markets), and threats (fake products, competition). The PESTLE analysis examines the political, economic, social, technological, legal, and environmental factors impacting NIKE Inc. The report concludes that analyzing both internal and external environments is crucial for the company's growth and success in the market. Desklib provides this and many other solved assignments for students.

Environment analysis of
NIKE Inc.

TABLE OF CONTENT
 INTRODUCTION
 SWOT analysis
 PESTLE analysis
 Conclusion
 References

INTRODUCTION
The term business environment may be
referring to the external factors, institutions,
circumstances which are not in the control
of company management and has a huge
impact on the different functions of the
company (Hamilton and Webster, 2018).
The following report is based on the Nike,
Inc. which is well known sports brand of
the US. The firm was founded in 1964 by
Bill Bowerman and Phil Knight and the
headquarter of the company is situated in
the Beaverton, Oregon, U.S.

SWOT Analysis on Nike
 Strengths
 Professional expertise
 Marketing
 WEAKNESSESS
 Low diversification
 Poor labour conditions
 OPPORTUNITIES
 Direct Strategy
 Emerging market
 THREATS
 Fake products
 Competition

PESTLE analysis on NIKE
This is basically a Macro environment framework
which are used by the company management in order
to scan the external component which affect the
different functions of the firm. In relation to the Nike
Inc. this analysis has been discussed below
 Political
 Economical
 Social
 Technological
 Legal
 Environmental

CONCLUSION
From the above report it has been concluded that it is very important for the company
management to analyse the internal as well as external environment in appropriate
manner in order to grow in the market. This report concluded the SWOT and PEST
analysis of NIKE Inc.

REFRENCES
 Hamilton, L. and Webster, P., 2018. The international business environment.
Oxford University Press.
 Teoli, D., Sanvictores, T. and An, J., 2019. SWOT analysis.
 Puyt, R and et. al., 2020. Origins of SWOT analysis. In Academy of Management
Proceedings (Vol. 2020, No. 1, p. 17416). Briarcliff Manor, NY 10510: Academy
of Management.
 Du, M and et. al., 2020. Analysis of Business Model of Leading Sportswear
Company.
 Morrison, J., 2020. The Global business environment: towards sustainability?.
Bloomsbury Publishing.