Nike Marketing Plan: Analysis, Strategies, and Recommendations

Nike

Executive Summary
 Marketing plan is the primary function of the management that helps to accomplish
the competitive needs and wants of the customers.
 This plan has been based on the needs and wants of the customers and current
trend in the market.
 Present market plan has been discussed about the company situational analysis,
external or internal analysis to identify the strength & weaknesses.
 Overall, the basic purpose of the marketing plan is to explore the new possibilities
for the company that can grab for better sustainability.

Company Overview
 Nike originally known as Blue Ribbon Sports which was founded by University of
Oregon track athlete Phil Knight and his coach.
 Nike has started business by distributing Japanese Show maker. Bowerman was the
first person who made the first pair of Nike Shoes for himself.
 The first experiences was very bad people was not support and they were too tight as
well. On the other hand, Nike also acquired apparel and footwear companies in order
to expand the business activities and goals.
 Like Nike first acquisition was upscale footwear company in 1988. Besides that, Nike
also bought surf apparel company in 2003.
 Overall, it has been seen that, Nike has bee spend great journey throughout, that makes
Nike more competitive and challenging company in competitive marketing world.

Situation Analysis
 The focus of Nike is on the quality of products at a competitive cost in more range
markets to grab the customer focus.
 Nike is the biggest brand which is also very competitive organization with its
challenging approach of “Just Do It” punch line.
 In order to analysis the situational analysis of the company, SWOT analysis is the best
tool to analyse the actual company strength, weaknesses, opportunity and threats.