Nike Marketing Strategies Assignment

Added on - Dec 2020

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MARKETINGSTRATEGIES
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY..................................................................................................................................1Background of company..............................................................................................................1Segmentation, Targeting and Positioning Model........................................................................1Marketing mix.............................................................................................................................3Communication plan....................................................................................................................4CONCLUSION................................................................................................................................5RECOMMENDATION...................................................................................................................5REFERNCES...................................................................................................................................6
INTRODUCTIONMarketing is the function which helps the business in determining and satisfying needsand wants of consumers. It helps the organisation in achieving its all objectives and aim whichare based on increasing sale and profits of company (Burgelman, 2017). It involves functionslike, market research, collecting feedback from customer, setting advertising objectives andtargeting the proposed customers which are performed by marketing. The current report is basedon Nike which is an international sports good brand and is planning to start 24*7 online customersupport to increase its online sales. So marketing plan will be prepared by including all modelsand strategies of marketing and promotion of this online customer support system of NikeMAIN BODYBackground of companyNike is an international sports brand which is regarded to as market leader within thissector of sports equipment, accessories and apparel. It is producing apparel and sporting goods.The ultimate mission of Nike is to bring inspiration and innovation among athletes. In order toimprove positioning of Nike as the market leader in way of sporting and apparel goods so theyneed to use and improve its promotional and marketing strategies (Ottman, 2017). Nike is puttingtogether its marketing launch where the firm has planned to offer 24*7 online customer supportto increase its online sales.Segmentation, Targeting and Positioning ModelNike is planned to introduce its new online service to supporting 24*7 customers’ querieswith the aim of improving its online sales. It is essential for the company to implement the use ofSTP model which will help in defining its targeted customers (Marketing Strategy of Nike – NikeMarketing Strategy, 2018).Nike will use STP approach as it helps to identify the audience andsegments them on the basis of their characteristics. This will help Nike to get its position inmarket according to which they would be planning their further marketing plan of onlinecustomer support care.1
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