Analysis of Nike's Brand Performance, Mission, and Communication Strategy

Running head: NIKE
NIKE
Name of the Student
Name of the University
Author Note

1NIKE
Table of Contents
Product and company information...................................................................................................2
Background..................................................................................................................................2
Mission and value statement........................................................................................................2
SWOT analysis............................................................................................................................3
The five stages of purchase behavior...............................................................................................3
Customer relationships and social media........................................................................................5
Communication strategy..................................................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

2NIKE
Product and company information
The Nike Inc. is an American Multinational corporation which is present with the aim to
manufacture and globally market the footwear, equipment’s, accessories as well as the services
of the company. The firm can be understood to be one of the largest supplier of the apparel as
well as the athletic products. The firm can be stated to be one of the world`s largest sneaker
companies as present around the globe (News.nike.com ,2019). The demand of Nike as a brand is
very high when compared to the other brands as present and the company runs with an aim to
offer new designs as well as unique features. The products of the brand are not only fashionable
but also provide convenience to the different customers. The shoes which are being discussed in
this section are the rare Nike Air Max 95’s worth $160.
Background
The particular report aims to provide a brief analysis of the brand performance of Nike,
its vision and vision statement along with a brief analysis of the buyer decision making and
purchase procedure which tends to influence the different consumers. Lastly, an analysis of the
SWOT of the company will also be provided, along with the firm`s communication strategy
which will assist in understanding the overall performance of the firm.
Mission and value statement
The vision of the company can be stated to be most authentic, connected as well as
distinctive brand in the world.
In addition to this, the mission statement of the firm can be stated to be to bring about
innovation as well as inspiration to every athlete as present around the globe (Smithson, 2019).
The brand has unique featured sneakers which provide the ultimate convenience to the different