Developing a Marketing Plan for Nike's Pro Hijab in the UK

Nike can develop a marketing plan for the Pro Hijab in the UK by considering the STP model of marketing, segmenting the audience based on demographics, targeting regions with a higher Muslim population, and using symbolic, functional, and experiential positioning strategies.

What advice would you give Nike for developing a
marketing plan for the Pro Hijab in the UK

Table of Contents
MAIN BODY..................................................................................................................................3
2. What advice would you give Nike for developing a marketing plan for the "Pro-Hijab" in
the UK?........................................................................................................................................3
REFERENCES................................................................................................................................1
MAIN BODY
2. What advice would you give Nike for developing a marketing plan for the "Pro-Hijab" in the
UK?

A marketing plan can be described as a strategy used by several organizations in order to
promote their products and services by advertising them among the customers. A marketing plan
helps the companies in determining their target market, price at which it should be sold, and the
company will influence the customer into purchasing the products of the company (Chernev,
2020). In order to market and sell the Pro Hijab within the markets of United Kingdom, The
Nike should keep certain factors in mind while developing a marketing plan in order to influence
the customers in to buying the process and hence, increase the sales and profitability of the
company. The recommendations for the purpose of launching the marketing plan are as follows:
 It has been determined that Muslim is the second most popular religion within the United
Kingdom. Therefore, it can be said that launching a marketing plan for Pro-Hijab in the
UK will be helpful for the company as there are many people in UK that belongs to
Muslim community.
 For the same, in order to develop a marketing plan, the Nike should take into
consideration the STP model of marketing. The STP model of marketing includes
segmentation, targeting and positioning. First of all, the Nike should use the approach of
segmentation in order to segment the audience on the basis of demographics such as the
type of residents living within the UK, their income background, their ethnicity and
cultural background in order to promote the concept of Pro Hijab within the market of
United Kingdom.
 Secondly, Nike should launch its campaign as well as establish the stores selling the Pro
Hijabs in the United Kingdom specifically within those regions where there a higher
population belonging to the Muslim community as compared to the other regions within
the country. This will help the company in gaining attention of specifically the Muslim
women towards the product launched by the brand. With the help of targeting, the
company should analyse the customer segments on the basis of their income group in
determining people falling under which income group are most interested in buying the
product.
 Lastly, the Nike should consider positioning of the Pro-hijab concept within the target
audience of the United Kingdom (Grubic, 2021). The Nike can use the concept of Pro
Hijab for the purpose of symbolic positioning, functional positioning and experiential
position. This means that Nike is a reputed brand and if it develops and sells the idea of

Pro Hijab within the market, many people belonging to the Muslim community will buy
the product only to showcase that there are famous brands that promotes the use of a
headscarf that belong to their culture and community. This will help the audience in
connecting emotionally with brand as they are catering to the needs of a specific group of
people.

REFERENCES
Books and journals
Grubic, A., 2021. Just wear it: Media coverage of the Nike Pro Hijab. In Sportswomen’s Apparel
Around the World (pp. 83-94). Palgrave Macmillan, Cham.
Chernev, A., 2020. The marketing plan handbook. Cerebellum Press.
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