Management - Nike Strategic Analysis

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NIKE STRATEGIC ANALYSIS
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[DATE]
[COMPANY NAME]
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Contents
Introduction................................................................................................................................2
Analysis of internal and external environment of Nike.............................................................2
Nike company SWOT analysis..............................................................................................2
Strategies used by Nike company..............................................................................................5
Recommendation in future strategies.........................................................................................6
Bibliography...............................................................................................................................8

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Introduction
Nike is one of the revered brands of America that is into manufacturing high quality
innovative footwear, equipment, apparel, services, and accessories. It is the company that is
headquartered in Beaverton Oregon. The company is considered one of the largest suppliers
of designer shoes globally. The company has done great in various aspects of its businesses,
it has achieved great heights in the field of manufacturing best designer shoes and apparels.
Recently, in 2018 the company was ranked at 89th position in terms of revenue among various
countries in the globe. The company came into exitance in 1964 with the name as Blue-
Ribbon sports by great personalities named Phil Knight and Bowerman (Bengtsson, 2016).
The original name of the company is Blue Ribbon sports, the name of Nike related to sports
was given because of its great association with the athlete Phil Knight. In past the company
has organized various CSR initiative that were helpful in raising great CSR financial funds
(Mackey & Bassendowski, 2017). These financial funds were helpful in achieving the
American government CSR objectives and goals. One of the important products of the Nike
company are its sports equipment as it was helpful in raising good amount of revenue for
various great personalities. Moreover, the company was into producing those apparels that
are highly designer in nature so that they are adorned by the target market. In achieving such
a strong positioning in the market, it had come up with various innovative strategies and
policies so that its visons and missions can be accomplished (Paro, 2017). The company
operates with the vision of bringing innovation and inspiration to every athlete in the world
while its mission statement is to do everything possible in expanding the potential of human
being. These mission statements of the company what keeps it on its toes to get the things
done. The following report will be discussing about various strategies and policies of the
Nike and its internal and external environment through SWOT analysis and five forces
model.
Analysis of internal and external environment of Nike
Nike company SWOT analysis
The Nike company is into manufacturing good designer footwear, apparels, Accessories, and
equipment’s. The company was able to achieve the good positioning in the global market
due to the combination of various strengths available to achieve its visions and missions. In

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order to analyze the company’s strengths and weakness. It is important to conduct its Swot
analysis so that the right analysis can be done (Setiawan, 2016).
Some of the strengths of the Nike company are-
Strong Brand image-
Nike company is known for its strong brand image globally. The stores of Nike can be found
in every country. The important thing that is responsible for ensuring the good and powerful
brand image of the brand is its consumer-friendly attitude as it provides the trendy, good
quality and attractive shoes and apparels to the target market (Payne, 2019). The other
reasons include for its good and powerful market positioning of brands are stylish products
and good marketing strategies. the products manufactured by Nike company are supremely
stylish and always follows the latest trends. These trendier products are highly attractive to
the eyes of the consumers. The company is also into good marketing strategies that include its
attractive or alluring brand logo that is swoosh style. Besides the swoosh style logo, in past, it
had organized various marketing programs thus leading to its robust brand positioning
globally (Mello, 2015).
Good marketing capabilities-
Marketing is one of the most important part of any business. it is quite helpful in making the
target consumers aware about the products and the services offered by the brand. except
Nike, various other competitors have invested in the marketing. The other companies have
invested huge some of money in its brand recognition activities. In 2016 and 2017, Nike has
spent the major portion of its revenue in marketing its product and equipment’s. The sum
invested by it was $3.2 and $3.3 Billion. The major portion of it was utilized by the company
in promoting its products on social and digital media (Mojibi, 2015)a.
Robust financial position -
Nike is into the business of offering the high quality and trendy apparels and equipment’s to
the target market from the past 55 years. From the past 55 years, the company had been into
producing these products and services that had affected its financial position. The company
has earned a great deal of revenue in the past years thus making its position stro9nger
financially (R & S, 2013). The revenue earned by the business in the past years were
responsible for investing in other business. The good financial investment had attracted great
association with the company thus making it easier for it to rise high.