Nike's Online Strategy Design: A Comprehensive Analysis

Online Strategy Design
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Contents
Executive summary.........................................................................................................................3
Overview..........................................................................................................................................4
Communication strategy..................................................................................................................5
Objectives (SMART Goal)..............................................................................................................6
Target audience................................................................................................................................7
The key message linked with the communication strategy.............................................................8
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Executive summary
Nike is the multinational corporation which sells accessories, clothes, footwear and many other
products. The main goal and objective of the social media are to increase the recognition of the
brand and increase the engagement of the customers and online influence on the platform of the
social media. The main focus of the company is to support its brand by driving more and more
visitors to the company’s website and on the social media platforms by creating engaging and
interactive content through the promotion on the cross-channel and also drive the loyalty of the
visitors.
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