Small vs Large Enterprise Communication Strategies

This assignment analyzes the communication and networking strategies employed by two Australian businesses: Nippys, a small-medium fruit juice company, and Woolworths Limited, a large retail conglomerate. It highlights the differences in their industry, business operations, and scale, while exploring how each organization utilizes technology and network building for internal and external stakeholder engagement.

MANAGEMENT OF
BUSINESS
TELECOMMUNICATION

Table of Contents
Abstract............................................................................................................................................3
INTRODUCTION...........................................................................................................................4
Historical Development of selected organisation.......................................................................5
Footprint of selected organisation...............................................................................................6
.....................................................................................................................................................6
Research aims and objectives......................................................................................................7
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

Abstract
The following project report is all about the evaluation and analysis of the
communication strategy among the two business organisation that is Nippy and Woolworths.
These two organisation is used the advanced technology and network of business communication
and system in order to establish the effective communication within the company. The
significance of the business communication and business system has been also discussed in this
report with respect of the these two organisation that is Nippy and Woolworth. Networking
strategy has been also discussed in this report by which these two organisation organise business
communication. The major objective of this report is to understand and analyse the importance
of business system and business communication in the several companies and how it is useful for
the organisation's function and objectives. In addition to this, effective strategies about the
business system and business communication has been also disused in this report.

INTRODUCTION
The business process management can be define as there is a flow of business activities. In the
modern era it plays a vital role that are used by most of the organisation that are information
technology and telecommunication. It will reduce the cost of operations of most of the firms and
able to adapt the fast changing environment. There are various types of business
telecommunication that are mainly involves in it are networks, equipment and device. It
connecting the business with the customers and staff members. Therefore, with the advancement
of technologies the most recent telecommunication that are used by most of the company are
varied from firm to firm. It includes voice over internet services are mainly used by most of
company. The most basic telecommunication that are used primary are telephone and fax
services that are well known by most of the firms. The research paper study on the different type
of firm which are mainly operating in the Australian country. There is a difference in both firm is
that one organisation is smaller and other one is a bigger (Cambié and Ooi, 2009). The research
paper there is a selecting of two organisation that are of small-medium enterprises in that only
less than 1000 employees are working and another firm that are selecting in which more than
5000 worker are working. The small-medium sized enterprise is Nippys that are fruit juice
organisation and another major organisation is a retail industry that is a Woolworths limited are
operating in a Australian country. In this research paper there is a mainly focused on operation of
these two firms through assessing their vision and mission. There is a discussion on the assessing
networking strategies that are adopted by both organisation so, there is smooth business process.
Furthermore, there is also study on the local and global presence to maintain the business
procedures. The firms used different communication pattern that are adopted by both firms that
are operating in Australian country that are developed communication among in various
department. The main aim of the research study is that to understand each aspect of business
telecommunication process in respected of selecting organisation. Therefore, on the basis of
management of business communication process the whole research project is done in which
there will be summarised into introduction, main body and conclusion.

Historical Development of selected organisation
There are two type of organisation area adopted in the research project that are
Woolworths limited and Nipply Analysis. The historical development of Nippys is that it was
founded in year 1930 through the Alic Knispel and it establishing their business in South
Australia in the Riverland. Therefore, the juice sold to the customers through the local shops and
nicked named of Knispel boys is a “ Nippy”. In regard to this the namer of the organisation as a
Nippy juice and there is an analysis of its business that shows that they manufactured fruit juice
and the flavoured that are used is a dairy product within the Nippys name. It has been created
itself one of the most real fruit juice and milk flavoured products that are famous for last 50 years
(Townsend, 2014). The performance of a firm shows that there is limitation of operations within
the Australia and the speciality of an organisation is that they provide the real fruit juice various
local people within the Australian country.
There is a one more organisation that are to be selected for the research study is that
Woolworths limited. The historical performance of these firms is that the company expand their
business widely as it established 16 stores within the Australian by the year 1929. It also
developing their business in various other countries are Croma store that are establish in Mumbai
and it also expand their business in international markets. Therefore, it has a major retailer firm
under the Australian country which gain position second in Australian retail industry.

Footprint of selected organisation
There is a study on two organisation that are operating in the Australian country are
Nippy that are limited operation within Australian market. Beside this, the Woolworth has a
wider scope in the retail industry within the Australian country. It expands their business
international market in a New Zealand and it also makes their presence their market in India.
There it implies the Woolworths footprint which has a wide scope market as it establish their
business at international level. It also achieved their growth at a higher level and there is a
success of a business in Australian market.
In addition to this, background of these two organisation is most vital to study as to
understand the nature of business operations and functions. It also shows that Nipply established
there business by selling fruit juice within the Australia (Österle, Fleisch and Alt, 2012). The first
orange juice is sold by the Nippy organisation and further it also sold milk juice. Beside this,
there is also study on Woolworth organisation that shows that the firms selling groceries
products in the supermarket that called as a Woolworth supermarket. Apart from this, it is
divided into retail firm that shows that there are various other divisions that are run and operating
under the organisation. Thus, these are mainly includes petrol, liquor home improvement,
general merchandise and many other products that are similar. Therefore, it implies that these
firms are operated their business at highest level and it diversifies their business.

Research aims and objectives
 To understand the concept of management of business telecommunication
 To identification of communication strategy used by Nippy and Woolworth limited
 To investigating the networking strategies adopted by two organisation that are
performed in management of business process

Meaning and concept about the Business Communication and Business Systems
According to the view of Österle, H., Fleisch, E. and Alt, R. (2012) communication is very
important aspect in the every business organisation by which various department in the company
are interconnected and transfer their knowledge and information about the business activities and
function. In the absence of communication, no business firm can share their information and
message about the business practices and activities within the various functional department.
Various functional department in the corporation that is marketing, finance, human resource,
administration etc required effective business communication system so as they can easily share
their information and message about the business activities and functions. It is certainly the
communication process but the business system is also crucial from the point of view of
supporting its processes applied by the organisation. In the company, business system is also a
very crucial part of the corporation which assist in carried out the business activities and function
of the organisation. An effective level of networking is also very essential among the various
department of the company so that they can transfer their business related information and
message with each other. As per the view of Townsend, H. (2014) business system is a method
of analysing, defining and designing the information architecture of the organisation.
Significance of business communication and business system
According to the view of Cambié, S. and Ooi, Y. (2009) business communication and
business system have great importance in the business enterprise which information is analysed,
design, transfer among the various functional department. In the absence of communication,
business enterprise can unable to transmit idea, thoughts, information, opinion, plans between the
various part of the company. It is certainly the communication process but the business system is
also crucial from the point of view of supporting its processes applied by the organisation. An

strong networking system aid to corporation in managing the large number of information and
used them in an appropriate manner. In the context of product distribution, strong network aid to
organisation in meeting out the huge demand of its customer and deliver the right product and
services to them. Effective networking assist not only for developing the strong relation among
the various functional department but also it satisfies the needs and wants of the customers.
According to the view of Nippy, (2017) In this manner, by effective business communication and
networking, company understand the actual needs and wants of the customer and deliver the
right quantity of good and services to the right customer in the market. Thus, it can be said that
effective networking aid in enchanting the relationship with customer. Effective networking
system is just not develop the strong relation to customer but also It develops suppliers
relationship with company. This strong network with the supplier allows the company in meeting
out the huge demand of its consumers throughout Australia for the grocery related products. It is
the benefit of a strong network with supplier that allows the company in timely providing the
finished products to the end consumer.
Business Communication and Business Systems of the Two Selected Organisations
According to the view of Jones, P. (2017) Business communication and business system are
very effective by which company can easily share the information which information is
analysed, design, transfer among the various functional department. In the absence of
communication, business enterprise can unable to transmit idea, thoughts, information, opinion,
plans between the various part of the company. It is certainly the communication process but the
business system is also crucial from the point of view of supporting its processes applied by the
organisation. According to the view of () Nippy and Woolworth have strong networking
system for support the performance of the business. Nippy and Woolworth applied the effective

networking strategy by which all deartment in the company can able to deliver and share the
right information at the right time and at the right place. These two organisation that is Nippy
and Woolworth strong network of distribution by which customer is also profitable. By effective
distribution system, company can able to meet the demand and requirement of the customer
related to the product and services. Woolworths has its operation in New Zealand as well, and
the management of its operations at international level is supported strongly by the huge
networking system that is operating throughout Australia. In the Australia, the performance of
Woolworth indicates that the company have large number of employees who have take the
support from the networking strategy. Woolworths have made its business operation effective
and strong networking system by which they able to communicate with supplier, customer,
employees in the company. In addition to this all networking system both company imlies that
they have huge and effective networking system in the place which assist and support the
business performance and operation in the market. With assistance of the network connectively,
all functional department in the company can unable to transmit idea, thoughts, information,
opinion, plans between the various part of the company. It is certainly the communication
process but the business system is also crucial from the point of view of supporting its processes
applied by the organisation. Thus it can be said that communication system and business system
of the both company aid in handling the performance of business and mange their outcomes in an
effective manner. All department can bale to share their information and data related to the
business and attain the objective in an effective manner. Thus it can be said that business system
and business communication plays a very crucial role in the company by which they can increase
their business operation and performance. strong networking system aid to corporation in
managing the large number of information and used them in an appropriate manner. In the

context of product distribution, strong network aid to organisation in meeting out the huge
demand of its customer and deliver the right product and services to them. Effective networking
assist not only for developing the strong relation among the various functional department but
also it satisfies the needs and wants of the customers. According to the view of Nippy, (2017) In
this manner, by effective business communication and networking, company understand the
actual needs and wants of the customer and deliver the right quantity of good and services to the
right customer in the market. Thus, it can be said that effective networking aid in enchanting the
relationship with customer. Effective networking system is just not develop the strong relation to
customer but also It develops suppliers relationship with company. This strong network with the
supplier allows the company in meeting out the huge demand of its consumers throughout
Australia for the grocery related products. It is the benefit of a strong network with supplier that
allows the company in timely providing the finished products to the end consumer.
Business Communication and Business Systems of the Two Selected Organisations
According to the view of Jones, P. (2017) Business communication and business system are
very effective by which company can easily share the information which information is
analysed, design, transfer among the various functional department. In the absence of
communication, business enterprise can unable to transmit idea, thoughts, information, opinion,
plans between the various part of the company. It is certainly the communication process but the
business system is also crucial from the point of view of supporting its processes applied by the
organisation. According to the view of () Nippy and Woolworth have strong networking
system for support the performance of the business. Nippy and Woolworth applied the effective
networking strategy by which all deartment in the company can able to deliver and share the
right information at the right time and at the right place. These two organisation that is Nippy

and Woolworth strong network of distribution by which customer is also profitable. By effective
distribution system, company can able to meet the demand
Communication strategies used by two organisation
As per view of Cambié and Ooi,(2009) there is various networking of retail and fruit
juice organisation through adoption of communication pattern. Therefore, there is a difference in
the purpose of usage of communication strategies as there variation in business activities ,
process and operating level. It has been analysis that the Nippy adopts the communication
strategy in which its shows that is that they used verbal communication. It has been mainly
includes various communication strategy that are emails, video conferencing and interview with
their staff member within the firm. Therefore, these firm are operated their business at higher
level across Australia. In regard to this, they applied advanced technology system within the
firm. Thus, the Nippy has a strong networking system across Australia and communication
management is used across various other distribution centres.
Apart from this, it has been also finding out that the Woolworth adopts the
communication channel that supports the business that are diversified across Australian. They
used communication strategy in most effective manner in a modern way as it used modern
communication tool as well as techniques. The stakeholder of this firm extensive due to which
there is a need of proper communication across higher level with all its stakeholders. It can be
possible through fulfil their objectives of stakeholder and satisfy them in most desired manner.
Thus, the communication strategy used by Woolworth is shows that there is important to
communicate the information of business performance with the all type of stakeholder.

CONCLUSION
Summarised the whole report it has been concluded that there is difference in the two
organisation in terms of their size of business and operations. It has been analysed that there is a
selecting of two organisation that are of small-medium enterprises in that only less than 1000
employees are working and another firm that are selecting in which more than 5000 worker are
working. The small-medium sized enterprise is Nippys that are fruit juice organisation and
another major organisation is a retail industry that is a Woolworths limited are operating in a
Australian country. In regard to this, It has been analysed that the Nippy is a smaller firms than
the Woolworths. Thus, there is an also concluded the implies of these two organisation is that
Nipply established there business by selling fruit juice within the Australia. The first orange juice
is sold by the Nippy organisation and further it also sold milk juice. Beside this, there is also
study on Woolworth organisation that shows that the firms selling groceries products in the
supermarket that called as a Woolworth supermarket. Apart from this, it is divided into retail
firm that shows that there are various other divisions that are run and operating under the
organisation. Thus, these are mainly includes petrol, liquor home improvement, general
merchandise and many other products that are similar. Therefore, it implies that these firms are
operated their business at highest level and it diversifies their business. Furthermore, there is a
difference in their industry is that Nippys comes under fruit juice industry and Wooldworths
limited is a retail industry. There is one more difference is that level of business operations is that
Nippy operated their business at local level and Wooldworths expand their business at
international level. The research project also explains that the communication strategy as well as
networking strategies are adopted by both company that are operated within Australian country.
It has been also analysed that they also adopted advanced technologies in a communication
system that supports both internal and stakeholder of the firm. It has been also concluded that the
networking strategy is most important for the firm that shows that Nippy has a strong networking
distribution within the Australian country. Therefore, Wooldworths adopts the various types of
networking strategies that helps in maintain the business performance in other divisions that are
operated their business at global and international level.

REFERENCES
Books and journals
Cambié, S. and Ooi, Y. ,2009. International Communications Strategy: Developments in Cross-
Cultural Communications, PR and Social Media. Kogan Page Publishers.
Österle, H., Fleisch, E. and Alt, R. ,2012. Business Networking: Shaping Enterprise
Relationships on the Internet. Springer Science & Business Media.
Townsend, H. ,2014. The Financial Times Guide to Business Networking: How to use the power
of online and offline networking for business success. Pearson UK.