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Brexit and the UK Automotive Industry
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Added on 2020-02-03
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Nissan Motor Manufacturing Limited (UK), where we will do an analysis of the current market strategy and positioning of Nissan and a PESTLE Analysis and Porter’s 5 Force impacting the strategy of Nissan. After that, Economic and Political Factors, Technological Factors, Social Factors, Legal Factors, and Environmental Factors affecting Nissan are discussed. In the discussion, Nissan and Renault aimed to open their car showrooms in various regions of the world and they did that. "Strategic Marketing of NISSAN" will be discussed.
Brexit and the UK Automotive Industry
Added on 2020-02-03
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UniversityNISSAN BREXITByDateNameLecturer’s Name
NISSAN BREXITContentsIntroduction to Nissan's in the United Kingdom..........................................................................................3Analysis of current market strategy and positioning of Nissan....................................................................5PESTLE Analysis impacting the strategy of Nissan....................................................................................7Economic Factors....................................................................................................................................7Political Factors.......................................................................................................................................8Technological Factors..............................................................................................................................8Social Factors..........................................................................................................................................8Legal Factors...........................................................................................................................................9Environmental Factors.............................................................................................................................9Porter’s 5 Force Theory.............................................................................................................................10Threats of New Entrants........................................................................................................................10Threats of Substitutes............................................................................................................................11Bargaining Power of Suppliers..............................................................................................................11Bargaining Power of Buyers..................................................................................................................11Competitive Rivalry..............................................................................................................................11Competitive Advantage of Nissan.............................................................................................................12Diverse Resources.....................................................................................................................................13Immobile Resources..............................................................................................................................13VRIO: Value Rarity Imitability Organization........................................................................................14References.................................................................................................................................................15Page 2 of 16
NISSAN BREXITIntroduction to Nissan's in the United KingdomNMUK Ltd. or Nissan Motor Manufacturing Limited (UK) is a car manufacturing company which is located in Sunderland, England as well as in Tyne and Wear. The organization is operated and owned by the European division of Japanese car manufacturer Nissan. The company became active from 1986. The organization was built upon the former RAF Usworth. Moreover, Nissan provides a unique as well as innovative automotive services and products which are concerned with the delivery of superior measurable values to all the stakeholders in alliance with Renault. The stakeholders of Nissan consists of customers, employees, dealers, shareholders, suppliers and the communities where the organization operates and work(Nissan 300ZX, model Z31 series, 2002). The company is back at full strength and focused on accomplishing a sustainable long-term growth in future. The members of Nissan are dedicated tofulfilling the responsibilities as a citizen of the global community while maintaining the maximum levels of business performance. Nissan Motor Manufacturing UK is situated in Sunderland, Tyne, and Wear, in North East England. Moreover, it is based on the previous Usworth Aerodrome. A1231 and A19 Sunderland Highway trunk streets(Nissan Maxima model J30 series, 2000). The processing plant is contiguous the UK Nissan Distribution Center or NDS,and it has various on location providers. The finished NMUK site joins preservation zones, for example, lakes, lakes, and forest, and at present has ten area wind turbines, delivering up to ten percent of the vitality required for the plant. Besides, the site is found five miles from Port of Tyne where universal dissemination is based.Page 3 of 16
NISSAN BREXITA figure representing Nissan JukeSource: http://zombdrive.com/images/2015-nissan-juke-2.jpgUnder the leadership of Takashi Ishihara, the government signed an agreement for building a car manufacturing industry in the United Kingdom in February 1984. Takashi Ishihara was the President of Nissan from 1977 to 1985(Nissan Jidosha, 2016). In December 1985, McAlpine provided over the completed modern office attempting to Nissan for the foundation of the contraption and accumulating plant parts, before timetable. In July 1986, phase one of the plant improvement was made. It involves a body, paint and last mechanical creation framework. The essential Bluebird has conveyed not long after and is on display at the Sunderland Museum and Winter Gardens. In September 1986, the official opening of the plant by then Prime Minister Margaret Thatcher and Nissan President Yutaka Kume happened. Recently, during the year 2008, the falling sales of the Primera has led to its demise with the Qashqai becoming the hero model for the industry(Cass, 2002). The Primera had the distinction of being the first model built at Nissan Motor Manufacturing Limited to be exported to the Japanese market. One of the company's more debatable solicitations in the midst of the examinations was that the plant is single-union. It was uncommon in UK industry. During April 1985, a comprehension was come Page 4 of 16
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