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Business Strategy Assignment : NISSAN

   

Added on  2021-04-29

20 Pages4975 Words356 Views
NISSAN STRATEGY REPORT1

Table of ContentsIntroduction......................................................................................................................................3The impacts and influences which the macro environment has on the organization......................4The organization’s internal environment and capabilities...............................................................7Evaluation of the outcomes of an analysis using Porter’s Five Forces Model to the given market sector..............................................................................................................................................11Understanding and interpreting of strategic directions available in the organization...................15Conclusion.....................................................................................................................................17Reference List................................................................................................................................192

IntroductionEnvironmental analysis is a very important thing that every business enterprise must do toanalyze the threats and opportunities that can have a major impact on the organization. It helpsthe organization to make a good strategic management plan and hence helps the organization torun the business smoothly and get the first-mover advantage from the competitors. So it is veryimportant for every organization to do proper environmental scanning by doing a proper SWOTanalysis with a strong strategic growth management plan. The assignment gives information on“environmental analysis and the strategic growth management plan” of the organization. Thecompany in which the change is applied is “NISSAN”. Nissan the auto-merchant is a Japaneseautomobile company founded on “28th December 1993” with its headquarters in city “Nishiku,Yokohama”. The auto-dealer manufactures and sells its products under the following brandnames “Nissan, Infiniti, and Datsun”. The company has its internal brand name for the product itis using called Nismo. The company operates under the name Nissan Group (Nissan AnnualReport, 2019). The business outline for Nissan remains manufacturing, sales, and relatedbusiness of automotive products. Currently, Nissan's number of issued shares stand at 6 Billioncommon shares, that is, issued outstanding stand at 4, 220, 715,112 billion, and the number ofshareholders stand at Five Seventy one hundred and seven hundred and ninety-seven (571,797).The consolidated numbers of employees in Nissan remain 138,983, while the number non-consolidated remains 22,791 in the company. Nissan is the world's largest electric poweredvehicle (EV) manufacturer, with global sales of greater than 320,000 all-electric automobiles asof April 2018. The top-selling car of the carmaker's absolutely electric powered lineup is theNissan LEAF, an all-electric powered vehicle and the world's top-selling highway-capable plug-in electric-powered car in history. This report shows the impact and influences of the macroenvironment on this organization and then the organization’s internal environment andcapabilities. The clear analysis of the given market sector by using Porter’s Five Forces Model.And at the end, a clear review of strategic directions used in this organization.3

The impacts and influences which the macro environment has on the organizationThe macro-environment includes all the external environments which are beyond the control ofthe company but it affects the performance of the company (Zhang and Gao, 2019).As aworldwide producer of the automobile, Nissan has set up a final goal that is to 'deal with theenvironmentally friendly effect produced by (Nissan Global)Nissan's company activities, patronuse of Nissan vehicles, and the business's use of assets on an event that is within nature'scapability to absorb. Nissan’s external environment includes:- ●“Economic environment”: Japan is a complicated country among the G8 companies dueto the negative impact of the worldwide financial crisis, the worldwide monetary systemwas reaching recession. In the current years, Japan’s economy is recovering. And theincreasing fuel rate encourages the customer to shop for fuel-efficient cars. And thusincreasing the sale of Nissan Company.●“Political Environment”: Japan has installed maturity regulation and law to protect thecopyright and right. Japanese economic freedom score is 74.7 that ranks 25th freest in2014 Index But inside the international filed, Japan faces the serious threats ofrelationship with its neighboring countries which includes China, South Korean, andRussia which also affects the Nissan Company.●“Social Environment”: Japan features a small population and also faces great challengesbecause of the decrease within the labor. Japan has the oldest population in the worldwith almost 30% of Japanese people over 65 years old (World Population Review, 2013).And also Japan has a limitation in the geographic location due to the frequency oftsunamis and earthquakes. Japan’s public has a high stage of social obligation awareness;Japanese people are more interested in eco products. In Japan, humans wish to shop forenvironmentally-friendly vehicles that hike the sale of Nissan’s non-fuel efficientvehicles.●‘Technology Environment”: Japan is in the leadership position in the world’s electronicand automotive industry. Nissan is benefited from the technological know-how andpower manufacturing industry.4

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