Effective Use of Marketing Variables for Nivea Facial for Men

Running head: PRINCIPLES OF MARKETING
Principles of Marketing
Name of Student
Name of University
Author Note

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PRINCIPLES OF MARKETING
Executive Summary
The report highlights the effective use of marketing variables in the business. The
organisation in focus is Nivea and the product in focus in Nivea Facial for men. Nivea is one
of the best skin care organisation in the world and is famous for making skin care products
for women. The launch of the men’s facial cream can help the organisation gain more
reputation in the market. The requirements of the customers are met and the manner in which
the company makes its marketing strategies is discussed. The marketing mix of the company
comprises of the four elements that are required for conducting proper marketing in the
business environment. This can help the company to gain more customers and increase the
reputation of the company. Recommendations are provided that suggest that the product can
be promoted in the market based for attracting the male customers in the society.

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PRINCIPLES OF MARKETING
Table of contents
About the organisation...............................................................................................................2
Prioritising CSFs........................................................................................................................2
Describing current marketing mix.............................................................................................3
Recommendation........................................................................................................................6
Reference....................................................................................................................................8