No Plastic App: Reducing Plastic Waste | Strategic Marketing Plan

In this ppt slide we will discuss about strategic marketing plan and below are the summaries point:- The strategic marketing plan focuses on the development and promotion of the "No Plastic" app by a Lutheran school in Brisbane. The app aims to help users monitor their plastic consumption, find alternatives to plastic, and minimize environmental impact. The target market includes students, local residents, teachers, and other schools, positioning the app as a solution to reduce plastic waste.

Strategic Marketing Plan
A multi-platform app by Lutheran school in Brisbane
NO PLASTIC
Reducing plastic waste

Executive summary:
 In an effort to reduce plastic usage and consumption, an initiative
is taken by the students of Lutheran school in Brisbane, to
prevent degradation of the local environment including excess
plastic in landfills, soil and water bodies. They developed No
Plastic app, which will enable users to monitor their plastic
consumption patterns, enable alternatives to plastic to minimize
environmental impact.

Introduction:
 Mission :
 The exponential growth in plastic consumption has
increased plastic wastage. There are many different
procedures to reduce plastic waste, on an individual level
The PPT describes a strategic marketing plan for the No
Plastic app.

Objectives :
 The Application aims to inform the consumers how much plastic
they are consuming and to recycle waste plastic material into eco
friendly products and reuse plastic wherever possible.

Marketing research :
• There is a huge growth of plastic products from electronics to
consumer durables, from construction sectors to domestic
groceries and individual plastic wastage.
• Controlling plastic pollution is the key to reducing air, soil and
water pollution.
• The current disposal methods are not proper and often lead to
pollution for example burring of plastic wastes creates dangerous
gases.
• This makes it necessary to identify and reduce individual sources
of plastic wastes and hence reduce pollution at an individual
level.
• This app will effectively identify and make it easy to reduce
plastic waste and help consumers identify their waste patterns.

Target markets:
 The target market of the No Plastic app.
 Mostly the students of the Lutheran School in Brisbane,
 this app also is directed towards the local residents of Brisbane,
including the local community members.
 The app also targets the teachers and other employees of then
school, who will also be able to use the app very easily
 The application also has the ability to influence other schools and
their students and faculty.

Positioning:
 The application is effectively positioned to help consumers of
plastics to properly decrease the usage of plastic and plastic
products in their everyday lives.
 The application will be strategically positioned to help consumers
on how to substitute plastic with other products (Sharma & Bansal,
2016).
 It is poised to help them reuse and recycle all plastic products
 The app will include a tool to find substitutes of different plastic
products.
 The application is positioned in the emerging market of individual
waste monitoring and personal action towards sustainability.

Unique selling proposition of the No plastic App:
 No plastic application, the application aims to tackle the problem
of growing plastic and e waste in schools in the city of Brisbane.
 The app helps the students across various Brisbane schools, to
each other, and aims to engage them in the effort to minimize
plastic waste.
 It helps the users gather information on substitute products and
options other than plastic. Its built in search tool guides users to
the substitute products for plastics.
 The app will give auto remainders to users on consumption
patterns

SWOT analysis:
 Strengths:
 The app can reduce household plastic wastage patterns.
 It increases the capacity and lifetime of landfills, reducing land
demand of land (Bull et al., 2016).
 It increases the capacity and quality of plastic management
application systems.
 It can reduce the overall plastic consumption, since users have
real-time data on consumption patterns.

Weaknesses:
 An increased effort will be required by the school authorities in
order to ensure proper usage of the application
 Any outdated system or device will negatively impact the
effective rollout of the application
 The staff and students need to be properly educated on the proper
usage of the application.

Opportunities:
 Local, regional level environmental issues can be properly
mitigated using proper plastic management
 Waste reusing and recycling will open up new avenues for new
jobs in recycling.
 There will be a noticeable reduction in plastic waste generation
 Higher sales of substitute products like paper and glass products
which will increase sales

Threats:
 The process can be expensive due to new technology
requirements.
 The application can easily be copied, and lose authenticity.
 The application can pose a threat to existing plastic waste
managements in the school, it will increase competition for waste
management personnel.
.

Marketing mix:
 Product:
 The product is the no plastic application that is aimed at reducing
the plastic waste generated by the students of the Brisbane
school.. It provides 100 options on plastic products and provides
easy to use search options on nearby available recycling centers.
The app will make more people aware about the issues of plastic
waste.

Price:
 Price is the cost entailed for the No Plastic application. The costs
include the price for rollout of the application. It includes the
technology upgrade of the existing system, including the
operating software and its compatibility with the existing
applications. No plastic should emphasize on other existing
applications and how they fare in the market. The price factor
will be a deciding element in the popularity of the application.

Place:
 The place refers to the place or area I which the product is
launched and its intended market. Here the intended market is the
school in Brisbane. The market predominantly includes the
students of the school as such it will focus on the students of the
school. The distribution channel of the product is also taken into
account. It will encourage the adoption of the No Plastic apps
across many other schools in Brisbane.

Promotion:
 Promoting the No Plastic application is very essential to its
success, it can spread through word of mouth publicity in the
school, among the students and the faculty. Pamphlets and
promotional posters, will help promote the app among the
students. The students can be made aware about the hazards of
plastic waste on the environment, they can help to increase
awareness about the usefulness and the USPs of the application.
Seminars and workshop sessions can be used to effectively
increase the popularity of the app and increase its popularity.

Porters five force Analysis:
Bargaining power of the Supplier:
 The presence of suppliers in the Brisbane for plastic waste
management applications for individuals is very less.. As such
there is a great demand for such applications.. There are no
current apps which help customers in tracking their plastic usage
pattern, some apps do provide substitutes for plastic substitutes
and recycling, but there is no compressive application which will
help customers. Thus it gives the proprietors of No Plastic a good
deal of leverage over the customers.

Bargaining power of Buyers :
 The No Plastic app, the power of the buyer is determined by the
quality of the application, the ease of usage and effectiveness of
the plastic management waste measures. The cost per unit of the
application will be low, since a wide number of students will be
using the application. The deciding factor will be the
management, so in case of no plastic the bargaining power of the
buyer is lower.

Competitors:
 Efforts are way all around the world to increase the plastic
reduction and recycling efforts. No Plastic thus faces competition
from existing players in the market for plastic waste reduction
applications. Individual schools in Brisbane may develop similar
applications which may lead to further competition for the
application.

Barriers to entry:
 It will be difficult for a new app to take hold in the existing
market which is already very fragmented due to the innate nature
of the plastic recycling industry, which is very fragmented and
emerging. There is a chance that existing apps used by the
students will lead to greater reluctance among the students and
faculty to accept new applications that reduce plastic
consumption. (Eagle, Hamann & Low, 2016). But no application
will gain economies of scale, due to its environmental tag it will
attract government support. The school management needs to
develop promotional material and advertise the product so that
the features and USPs of the product are highlighted effectively.

Threats of substitutes:
 Substitutes to the application exist in the market, like other apps
which offer similar support to the users. These apps give users
substitute products in place of plastic like glass, paper and natural
fiber alternatives. These applications are in use by students of the
schools and the community in Brisbane. The application may face
reluctance from existing users who might not want to shift to a
newer platform for their existing apps. There are also market
alternatives such as physical plastic waste management
applications which pose a threat.

Conclusion:
 The application, No Plastic, which is developed by the institute’s
students is an effective tool in mitigating the effects of plastic
waste among the students. It monitors the usage of plastic, offers
alternatives to plastic to the students. The report highlights the
effectiveness of the application, the challenges it faces in gaining
popularity among students. The application has many positives
and has the potential to be a truly effective tool to overcome the
problem of plastic waste and reduce its impact on the
environment.

References:
Eagle, L., Hamann, M., & Low, D. R. (2016). The role of social marketing, marine turtles
and sustainable tourism in reducing plastic pollution. Marine pollution bulletin, 107(1),
324-332.
Bull, J. W., Jobstvogt, N., Böhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb,
C., ... & Carter-Silk, E. (2016). Strengths, Weaknesses, Opportunities and Threats: A
SWOT analysis of the ecosystem services framework. Ecosystem Services, 17, 99-111.
LI, W. C., Tse, H. F., & FOK, L. (2016). Plastic waste in the marine environment: A review
of sources, occurrence and effects. Science of the Total Environment, 566, 333-349.
Sharma, R., & Bansal, P. P. (2016). Use of different forms of waste plastic in concrete–a
review. Journal of Cleaner Production, 112, 473-482.

Thank You