No Plastic App: Reducing Plastic Waste | Strategic Marketing Plan

Strategic Marketing Plan
A multi-platform app by Lutheran school in Brisbane
NO PLASTIC
Reducing plastic waste

Executive summary:
 In an effort to reduce plastic usage and consumption, an initiative
is taken by the students of Lutheran school in Brisbane, to
prevent degradation of the local environment including excess
plastic in landfills, soil and water bodies. They developed No
Plastic app, which will enable users to monitor their plastic
consumption patterns, enable alternatives to plastic to minimize
environmental impact.

Introduction:
 Mission :
 The exponential growth in plastic consumption has
increased plastic wastage. There are many different
procedures to reduce plastic waste, on an individual level
The PPT describes a strategic marketing plan for the No
Plastic app.

Objectives :
 The Application aims to inform the consumers how much plastic
they are consuming and to recycle waste plastic material into eco
friendly products and reuse plastic wherever possible.

Marketing research :
• There is a huge growth of plastic products from electronics to
consumer durables, from construction sectors to domestic
groceries and individual plastic wastage.
• Controlling plastic pollution is the key to reducing air, soil and
water pollution.
• The current disposal methods are not proper and often lead to
pollution for example burring of plastic wastes creates dangerous
gases.
• This makes it necessary to identify and reduce individual sources
of plastic wastes and hence reduce pollution at an individual
level.
• This app will effectively identify and make it easy to reduce
plastic waste and help consumers identify their waste patterns.

Target markets:
 The target market of the No Plastic app.
 Mostly the students of the Lutheran School in Brisbane,
 this app also is directed towards the local residents of Brisbane,
including the local community members.
 The app also targets the teachers and other employees of then
school, who will also be able to use the app very easily
 The application also has the ability to influence other schools and
their students and faculty.