Noble Newsletter: Publishing a Booklet to Challenge Ageism and Promote Respect for Elderly People

This project aims to challenge ageism and promote respect for elderly people through the publication of a booklet. The booklet will focus on portraying elderly people in a positive light and preventing negative aging stereotypes. The project will also aim to show the potential of elderly people and their contribution to society and GDP. The project is based on research activities that include visits to galleries, websites, and care groups.

FINAL MAJOR PROJECT WORKING TITLE
Noble Newsletter
Publishing for a booklet
PROJECT INTRODUCTION
This is booklet are usually helpful in order to create the campaign in term of motive which is
reliable in order to produce the awareness. It helps to include:
 To portrayals elder appropriately in the media.
 To prevent the negative aging stereotypes.
 Show respect towards the elder.
 Provide assurance that elder is responsible and they have adequate potential.
 Age is for counted only.
 The aged or elder people contributes to the society and GDP of the nation.
 To show elders have potential.
While taking the context of United Kingdom, there is a wide range of people are becoming
older. The aging of the people is counted that providing the aspect that they are friendly and
used to create relationship with the number of peoples within such age because they used to
ensure they are living with the social group and community. In addition, we want such type
of people in our lives in order to enjoy their later life. Moreover, they do not think about there
later life but the focus on the enjoyment and appreciate for everything that they have. In
addition, in such age the people used to forget the relationship and social life but they take a
place towards the collaborative thinking and strategic approach towards the ageing that
provide evidence that the people and such age creating helpful approach within the
community and society to communicate and build the relationship. Moreover, the ageism is a
social factor that usually impact every person in the negative way who are living their lives in
the society that represent the media and elder with the negative way. In this, the current
survey and analysis help to provide a data that is related with the media definitions of aging
and older people are usually negative. Moreover, the time is changed and the people within
the aging facing the challenges with their help and we challenge these ageist portrayals. As

per my concern, it is analysed that the priority at the end of ageism and age discrimination
shows the noble news that was elaborated the concerns in the more detailed way that follow
the concept of image language and content in various of articles that create negative impact
that influence the attitude towards the old people.
USEFUL LINKS
Put your blog link, website or social page address for staff to access here. Give the link and
explain what it is please. You can also update this as you go along to add in survey links or
any other information about your work. You may delete this text.
Blog 1
Channel 4 Diversity In Advertising Award returns to tackle ageism, 2021 [Online] Available
Through <https://www.campaignlive.co.uk/article/channel-4-diversity-advertising-award-
returns-tackle-ageism/1722290>
This blog mainly a challenges the ad industry so that they can address the ageism. It talks
about the advertisement award wherein it mainly calls the brand for modernising the
representation of all the age groups, that is, from young to old in the non-stereotypical way.
As per this, the women feels that they are being portrayed in stereotype manner as compared
to men who are of elderly age.
RATIONALE
Why are you doing this project? What inspired or motivated you to want to explore this? It is
okay to put personal motivations in here to help explain. What research or information
inspired you to want to do this? You may delete this text.
Within the project, the major approach and responsibility to design intersection that usually
allied with humanity and technology. Moreover, as a designer, it is duty to make the world
more sustainable and ready for the tomorrow. In this, it is also helpful for the upcoming
generation to understand the relationship between world sustainability and their occurrence
for the tomorrow. Moreover, with the current scenario in sociological condition that is related

with the palliative approach regards with the age that may create various social and cultural
challenges. The rising of new technologies is usually focus on the future but then again, they
usually interrupted with the questions regarding the privacy and confidentiality. Moreover,
some of the others people also using the traditional method because they do not connect with
just emerging technologies and does not gain any adaptability. In this, the negative stereotype
children's young people are usually do not respect their seniors, elders, and old peoples. The
advertiser’s organisation do not focus on the elder people that is an indication of
discrimination regarding with the age which may lead to create the lack of independence that
arise the issue of depression. The number of aging people in UK and all over the world and
therefore there is a need that the most focus in order to provide a compatible life and ensure
the living of older people in the age friendly society.
RESEARCH ACTIVITY
What research have you done so far? Be clear and specific. Have you visited anywhere? Have
you conducted a survey? Have you read a particularly interesting book, article, journal or
source of information? Here is an example of what you need to do, please add more rows in if
necessary. You may delete this text.
The current study is being carried out by me based on secondary research that consists of the
use of various blog, online articles and journals to specific key data and information needed
for publishing for a booklet. The main objectives and the key activities included in the current
project has been provided and reflected as below:
DATE
14/02/
2019
RESEARCH ACTIVITY
Visit to Manchester Gallery
Supportive link:
https://manchesterartgallery.org/
RESEARCH DETAIL
What was the purpose of the visit?
To understand the negative behaviour of people
towards the elderly people.
What was the exhibition or event about?
The event is about the perspective and vision of
people towards the portrayals of
How is this linked to your project?

The project is usually helpful to portrayals the
elder people division.
What have you learned from your research?
Research is helpful in order to provide the depth
knowledge regards the sustainability of elder
people.
How will this impact on or enhance your
project?
The project focus on the term and context of
elder people and their importance that play
within the social group and community.
Give as much information as you can here.
The elder people have wider of experience and
they used to share with young people in order to
understand the ways and paths and they follow
with adequate manner that provide productivity.
DATE RESEARCH ACTIVITY
Visit to independent
Supportive link:
https://www.independent.co.uk/t
opic/elderly-people
RESEARCH DETAIL
What was the purpose of the visit?
To understand the aim of independent .co.uk
where they promote the aspect of independent in
the wider ways.
What was the exhibition or event about?
The event is purely focus on the promotion of
independent of the elder people.
How is this linked to your project?
The project is usually focus on the importance
of elder people in the society and subject is
linked because elder people require someone to
communicate and interact in the effective ways.
What have you learned from your research?

The research usually provides the learning
regarding elder people and their requirement.
How will this impact on or enhance your
project?
By focusing on need and requirement of elder
people that show they become the part of
community and social group
Give as much information as you can here.
The project focus on the portrayals which is
display by media in term of elder people that
generate negative stereotype among the people.
DATE RESEARCH ACTIVITY
Visit to elder people support and
care website
Supportive link:
https://promedica24.co.uk/live-
in-home-care-services/personal-
care-plans/?
gclid=EAIaIQobChMI-
qLjgP7E9gIVZJNmAh1dxQiYE
AAYASAAEgIyt_D_BwE
RESEARCH DETAIL
What was the purpose of the visit?
To understand the work and aim of promedica24
for the elder people.
What was the exhibition or event about?
It is about providing the proper care and support
to the elder people with their personal care.
How is this linked to your project?
The project has the in-depth focus on elder
people and this help to provide support and care.
What have you learned from your research?
The elder people are friendly and sustainable
people who play significant role in society by
sharing their experience with young people.
How will this impact on or enhance your
project?
This research impacts the stereotype people

mind-set towards the elder people and provide
proper significance of elder people within the
social group and community.
Give as much information as you can here.
The personal care of the elder people is usually
requiring because they are satiable toward the
disease.
DATE RESEARCH ACTIVITY
Visit to Age UK Life magazine
website (UK magazine)
Supportive link:
https://www.ageuk.org.uk/infor
mation-advice/travel-hobbies/life
-magazine/
RESEARCH DETAIL
What was the purpose of the visit?
To know the elder people, story who share their
life lesson.
What was the exhibition or event about?
It helps to provide the wide range of stories
which is based on the real experience of elder
people.
How is this linked to your project?
The project provides the significance with the
vision to media that they are important part of
society and the website also promote the stories
as an experience that generate relevance of elder
people and portray positive aspect.
What have you learned from your research?
The elder people usually experience many of
ups and downs that may helpful to know the
young people to gain some understanding.
How will this impact on or enhance your
project?
Provide elder people experience which may be

helpful to portrayals the effective significance.
Give as much information as you can here.
The experience of the elder people are filled
with struggles that is number of success stories
and failure too.
DATE RESEARCH ACTIVITY
Visit of good care group.
Supportive link:
https://www.thegoodcaregroup.c
om/
RESEARCH DETAIL
What was the purpose of the visit?
To evaluate the elder people that they gain more
wellbeing and resilience with their day to day
activities such as gardening and many more.
What was the exhibition or event about?
To provide proper care and support to elder
people.
How is this linked to your project?
Because the project based on the negative
stereotyping and they are eradicating the issue
by providing care.
What have you learned from your research?
The elder people are gems because they have
experience of whole life and they develop
wellbeing as a part of community and social
group.
How will this impact on or enhance your
project?
The personal and professional knowledge of the
elder people are higher than young people which
may require by them in order to success their
life.

Give as much information as you can here.
THE BRIEF
What will you be doing for this project? Outline what you must do.
In this, I used to collect the information form the different website in order to portrayal the
positive aspect of elder people. The project usually outlines the importance and significance
of elder people because they are friendly and develop sustainability within the social group
and community.
DELIVERABLES
This is what you will do and produce for assessment as project outcomes. All of you should
include the exhibition.
The deliverables and key the outcome of the current project tend to includes and comprises of
the discussion and analysis about the set topic of publishing booklet. The key deliverable of
current project would include the campaign in term of motive which is reliable in order to
reduce the awareness on the topic of the portrayals elder appropriately in the media along
with reflecting the ways to prevent the negative aging stereotypes. Beside this, the outcome
of the current project also tends to includes of the fact to Show respect towards the elder
along with providing and leading the assurance that elder is responsible and they have
adequate potential.
Finally, within the current project consideration and deliverables are made in context of the
United Kingdom as it has been seen that there is a wide range of people are becoming older.
Therefore, having a better implication and review in regard to the aging of the people seemed
significant and is counted that providing the aspect that they are friendly and used to create
relationship with the number of peoples within such age. Thus, the deliverable of current
project would include of a publishing booklet about the respecting elderly people that is
based on strategic approach towards the and also creating helpful approach within the
community and society to communicate and build positive relation with aging population.
ADDITIONAL INFO
This can include anything which you think is important but that doesn’t fall under the other
categories above.
Aging is usually become the critical issue which is based on the society due the pessimistic
approach which is based on the people towards aging. In addition, the ageism is not issue
with the number of people. with the context to the society, the stereotype is already
developed within the society and community for the elder people. In the advertisement

company and organisation also create negative impact by influencing the term of elder as
negative where media also play role in portray that is based on negative stereotype.
EVALUATION CRITERIA
How will you (and we) know that your project is successful?
It is simple and appropriate that develop knowledge and education regards with the elder
people and negative role of media and advertisement organisation that create negative
viewpoint for elder.
SCHEDULING / TIMESCALES
DA
TE
ACTION COMPLETION DATE
Project introduction 2 days
Useful links 3 days
Rationale 1 day
Research activity 9 days
brief 4 days
Deliverables 5 days
Additional information 4 days
Evaluation criteria 4 days
Scheduling/ timescales 2 days