Nokia Company: History, Analysis, and Business Overview

Nokia Company

Nokia
Table of Contents
NOKIA............................................................................................................................................2
Location.......................................................................................................................................2
History of the organization..........................................................................................................3
Names of businesses within the organization..............................................................................3
Rationale (justification) for selecting Nokia................................................................................4
External analysis of Nokia...........................................................................................................4
Pestle analysis...........................................................................................................................4
Internal analysis of Nokia............................................................................................................5
SWOT ANALYSIS..................................................................................................................5
References........................................................................................................................................6
Appendices......................................................................................................................................7
2

Nokia
NOKIA
Location
The Nokia’s headquarter is in Espoo, Finland which is one of the greater Helsinki Metropolitan
area. The phones of Nokia are also made in different parts of the country such as in Hong Kong,
Mexico, China, Brazil and Germany (NOKIA, 2019).
History of the organization
It is observed that Nokia has been considering the needs of the changing world from last 150
years. From the starting in 1865 Nokia has attained success from many years in the different
industrial sector such as cable, television, mobile phones, paper products, and rubber boots.
Nokia also focused on the telecommunication sector that was started in 1990’s. The first GSM
call was done in 1991 by using the Equipment of Nokia. With the rapid growth in the phone
sector the Nokia was introduced in 1998 (NOKIA, 2019).
In 2003, the Nokia Company introduced the first camera phone and 2011 to maintain the
competition level from Ios and Android operating systems. It has been analyzed that the
company entered into the strategic partnership with the other company named as Microsoft. In
2014 the company sold the mobile and devices division to the Microsoft Company. In 2015,
acquisition of Franco- American telecommunications equipment enhanced the scope of the
company portfolio and also maintained the customer base. In 2016, the company re entered into
the mobile handset business with a proper licensing agreement with HMD global that provide to
offers phone under the brand of the company (NOKIA, 2019).
Names of businesses within the organization
It is examined that there are two businesses of Nokia: Nokia networks business and Nokia
technologies. In these two businesses, there are six groups of the businesses more in 2017 which
are related to Mobile networks, fixed networks, global services, IP networks and also Nokia
software (NOKIA, 2019).
It has been analyzed that company also considered the acquisition strategy by focusing on
creating a leading company, end to end 5G portfolio. There are many businesses that are
acquired by the company in the highly competitive. The acquisition was considered by the
company to maintain the customer base. According to the graph, it is evaluated that in 2012, the
3