Operation, Technology, and Management Plan for Chi-Yog NAB Company

This report outlines the operation, technology, and management plan for Chi-Yog, a non-alcoholic beverage (NAB) company operating at county fairs. Founded by Melinda Cates with the help of a friend with an MBA, the company aims to compete with industry giants like Pepsi and Coca-Cola by offering lower prices and investing in consumer staples. The plan discusses leveraging existing equipment, prioritizing essential resources, and implementing quality control measures. It also addresses research and development activities, personnel needs, and a management structure led by Melinda Cates and the CEO, emphasizing stakeholder needs. The report further explores the transition from a small batch prototype to large-scale production, focusing on equipment acquisition and maintenance to ensure quality and efficiency. Desklib provides access to this and other solved assignments for students.

Running Head: OPERATION, TECHNOLOGY, AND MANAGEMENT PLAN
Operation, Technology, and management Plan
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OPERATION, TECHNOLOGY, AND MANAGEMENT PLAN
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The Non-Alcoholic Beverage Operations Plan
An Operations Plan for the NAB refers to a detailed plan that is used in provision of a
clear picture regarding how a section, department, or even a whole team in an organization will
contribute towards the attainment of its strategic goals. For the case of NAB situated at the
County fairs and known as Chi-Yog and which has been in operation for the past seven years,
the organization is run by Melinda Cates through the help of her close and trusted friend who
earned an MBA from the Strayer University and whom she requested to put up the
organization’s Business Plan. The friend also agreed to become the Chief Executive Officer
(CEO) or President of the company for the next 5 years (Tan & Netessine, 2017). Based on the
company portfolio, it is quite evident that it actually takes a total of $.56 in order for Melinda
Cates to make one bottle of the Non-Alcoholic Beverage. But it is also important to note that her
rich uncle who dies left Melinda with some equipment to help her start a “small NAB business”.
This means that Melinda will not have to spend any other additional costs in purchasing new
equipments that will be used in the business. That apart, it is quite prudent to note that the
business entity is only a startup and therefore even though it already has a specific recipe for
various beverages, they have not yet started making any significant sales. The company plans to
in future recruit some employees and even develop its own organizational and hierarchical
structure.
Rationale for Competitive Advantages
The business (Chi-Yog Company) is well aware of its competitors who manufacture the
Non-Alcoholic Beverages (NAB) such as Pepsi and the Coca-Cola Companies whose wide and
broad network distribution actually presents them with an opportunity for “significant power
pricing” (Barbera & Gurnari, 2018). This had made the prices of the carbonated soft brings to

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actually become similar as a result of the competition. Owing to the fact that two companies
indeed hold approximately 70% of the market share for the beverage drinks, it will be important
for this new business entity to make its prices to become lower as opposed to those of their
competitors so that they can make a name for themselves (Ling, 2017). The business should also
make plans of investing in such big and prestigious companies through using the “Consumer
Staples Select Sector”. It is prudent to note that the “American Beverage Association” or the
ABA is not just only a trade association which is tasked with the responsibility f representing the
non alcoholic beverage industry is America but it is also tasked with the responsibility of
providing a very neutral forum in which members can effectively convene or meet in order to
discuss the numerous common issues afflicting them while also ensuring that the tradition of
having “spirited competition’ is also enhanced and maintained in the market place in America.
This is quite essential in that easy and every company in any mature company aims in being
disruptive in a mature industry such as this one so that it can create a clear competitive advantage
among all the firms (Fryer et al, 2017).
As it stands in the company portfolio, it can actually be asserted that it will be important
for the business to at first rent the numerous equipments that it uses in the production of the soft
drinks and then make a decision to buy them later. This is based on the fact that the business is
still a new business entity and therefore it cannot have the money to fully purchase the facilities
and even outsource its production to a current company (Pineli et al, 2017). Even though the
business will be renting the equipments that it will be using to run, it will be important to ensure
that they are kept in good standards so that the owner may force the business to purchase them if
they are in bad shape.

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In order to transition itself from just a “small batch prototype” of the beverage to a large
scale production, the business entity will make effort to ;prioritize the type of equipment that are
mandatory such as refrigerators and bottling equipment at the expense of the others. To ensure
quality control, the firm will ensure that all the products that it manufactured have actually been
tested and approved to be of high quality before they are finally released to the market. Quality
checks will thus have to be carried out to ensure (Raksong et al, 2017). The capacity that the firm
will intend to reach will highly be based on the total sales that have been made. To stay ahead of
new developments, a research department will be put in place to keep abreast with any newest
developments in the sector.
3. A description of the research and development activities and how they contribute
to the company
The company will have to ascertain the type of competitors it has and ascertain their
prices before making up the prices of their products.
4. Technology Plan preparation Form
The materials and equipments that will be used in the organization will have to be
ascertained. The company will have to ascertain the materials and equipments that it will have to
lease or purchase.
5. Rationale for Personnel Needs
The needs of employees will have to be ascertained so that all the needs are well
captured.
6. Management Plan for the NAB Company
The company will be managed by the owner who is Melinda Cates and the CEO
7. The Company’s Management Plan

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The company will ensure that all the needs of the stakeholders are fully considered.
8. Rationale for Management structure and style section
The company will be headed by the Melinda Cates and the CEO then by employees.

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References
Barbera, M. and Gurnari, G., 2018. Water Reuse in the Food Industry: Quality of Original
Wastewater Before Treatments. In Wastewater Treatment and Reuse in the Food Industry
(pp. 1-16). Springer, Cham.
Botelho, R., Araújo, W. and Pineli, L., 2017. Food formulation and not processing level:
conceptual divergences between public health and food science and technology sectors.
Critical reviews in food science and nutrition, pp.1-12.
Greenacre, L., Jaeger, V., Martin, J., Patrick, S., Nguyen, Y. and Fryer, W., 2017. Self-reference
bias in students' and managers' selection of target market segments. The International
Journal of Management Education, 15(1), pp.39-48.
Ling, X., 2017. Customer Relationship Management: Case study Coca-Cola Company.
Prungkiat, C., Pratoom, K. and Raksong, S., 2017. Strategic Organizational Knowledge
Orientation and Firm Performance: An Empirical Research of Beverage Businesses in
Thailand. AU-GSB e-JOURNAL, 9(1), p.104.
Tan, T. and Netessine, S., 2017. At Your Service on the Table: Impact of Tabletop Technology
on Restaurant Performance.