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Case Study on Tribute Ltd - musical industry
16 Pages2821 Words223 Views
Added on 2019-12-28
Case Study on Tribute Ltd - musical industry
Added on 2019-12-28
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CASE STUDY: TRIBUTELIMITED1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................4TASK 1............................................................................................................................................4Evaluating the senior citizen, music market and marketing concept...........................................4TASK 2............................................................................................................................................5A) Analysis of the completed table..............................................................................................5B) Graphical presentation of the derived data along with the analysis........................................6TASK 3............................................................................................................................................7A) Analysis the combined results................................................................................................7(B) Mean of biasness and biasness in the collected data...........................................................10(c) Methods to improve data collection.....................................................................................11TASK 4..........................................................................................................................................11(a)Median age group .................................................................................................................11(b) Cross tabulation....................................................................................................................12(c) Survey research....................................................................................................................12(d) Application of test to collect information............................................................................12TASK 5..........................................................................................................................................12Starting the output for analysis in the section along with the assumption.................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14APPENDIX....................................................................................................................................15Appendix 1. Percentage of total CDs sold and same of profit...................................................15Appendix: 2. Results of observation at Theatre and Mall.........................................................15Appendix 3. Median ranking.....................................................................................................162
INTRODUCTIONIn the market there is various numbers of businesses operate in different kinds ofsegments and among all them one of the fastest growing sector is the music which never ends. Inthe UK within the musical industry there are high value is comes and generated more profit levelwhich lead to increase the contribution level of its in the GDP rate of UK. At the previously thereis value of the musical industry in the country is up to the four billion. Apart from this almost atthe end of the financial year 2015 the musical firm is to be valued up to two billion which showsthat the sales of such segment enhance consistently. In the current case there is a person such asJonnie Jones who is a well known singer as well as guitar player both. The songs which he singare of the very silent mode by which most of local communities of the senior age are attractedtowards it. Further, the Jonnie Jones is to be recruited and selected by the Tribute limitedcompany which is operating and providing services to the customers in the industry of music. Inthe present study the Nostalgia marketing concept is to be shown which is adopted by the Tributelimited for attracting the old age people. Apart from this, the company doing marketing of thesongs is through the concert at the mall which is such as Brighton as well as at the theatre andmany more places. The number of CD sold as well as profit generated by the Tribute limited isanalysed with the help of graphs and charts. In addition to this, it shows about the primaryresearch where survey is done according to the age, gender etc.TASK 1Evaluating the senior citizen, music market and marketing conceptThe music and songs are to be preferred by different kinds of people which are belongingfrom the various levels of the age group. In the current case study the company such as TributeLimited going to attract those customers and people who are belongs from the old age groupsbecause of providing the silent type of the music and songs by it. The music market is the highlyattracted industry by the customers up to the higher and greater number which lead to enhancethe sales and revenue of Tribute limited. In this for doing the marketing there is Nostalgiamarketing strategy is to be used by the stated business organizations for attracting the consumersand followers towards it (Berman and Wang, 2017). In this kind of marketing technique and4
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