Not an Entrepreneur but a Marketing Analyst Essay 2022

Running head: Not an Entrepreneur but a Marketing Analyst
Not an Entrepreneur but a Marketing Analyst
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Not an Entrepreneur but a Marketing Analyst1
Executive Summary
This essay deals with the qualities that an entrepreneur should have to become successful in
their area of business. It begins with an introduction which suggests the background of what
constitutes an entrepreneur. After which, the discussion proceeds to discuss some of the
qualities of a successful entrepreneur. These include a disciplined lifestyle, confident attitude,
competitive nature and unbreakable determination amongst others. After which, the essay
relates the qualities possessed by me as a market analyst and whether I intend to become an
entrepreneur or not. The conclusion of the essay provides an overview of the findings of the
essay and how they help me in becoming a successful entrepreneur.

Not an Entrepreneur but a Marketing Analyst2
Introduction
According to the theory of entrepreneurship, there are both emotional and logical
factors included to become a successful entrepreneur. Entrepreneurs need to have a definite
set of skills, business motive, and passion towards success, immense knowledge about
various business dynamics, decision-making qualities, risk-taking abilities and leadership
qualities (Kuratko 2016). In addition to this, to run a business, a person needs to have enough
financial capital to be able to stabilise its start-up or begin another business financially.
Evidence suggests that successful businesspersons or executives have similar kind of traits or
attributes to make their business successful in the long run (Fayolle 2013). Although they do
not have similar characteristics or features, yet a particular behavioural pattern are similar
within them, which indicates their urge for doing business. These kinds of characteristics are
not incorporated into every individual like me. As a result, not everyone can afford to become
an entrepreneur. The following essay highlights the qualities of becoming an entrepreneur. In
addition to this, it incorporates the reason behind not accepting the position of
entrepreneurship.
Qualities of a successful entrepreneur
Any successful business entrepreneur should be confident as well as optimistic
towards every aspect of business movements. The theory of entrepreneurship consist of
theory of economic entrepreneurship, sociological entrepreneurship, psychological theory,
innovative theory and high achievement rate theory. Under the theory of economic
entrepreneurship, any kind of business and impact over the stock market trends, uncertainty
in economic and political situations in an economy (McKenny et al.2017). They are the self-
starters of business and lives a disciplined lifestyle to cater to all kind of difficulties. Apart
from all these factors, entrepreneurship is a stressful work and consist of large
responsibilities. Therefore, there are various psychological aspects related to entrepreneurial

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qualities. The only positive outcome lies in the fact that there is an immense source of income
and greater profits for a single entrepreneur. Therefore, the five theories of entrepreneurship
suggests the following qualities incorporated in an entrepreneur.
Disciplined lifestyle: Entrepreneurs are goal-oriented professionals who believe in
maintaining an absolute everyday schedule. These professionals are completely focused on
succeeding in business and expanding their empire. As a result, they try hard to eliminate
hurdles and distractions of all magnitudes from their career path. Every action of the
individual is completely strategized with appropriate outlining of business tactics (Klein et al.
2013). In addition to this, their everyday lifestyle is managed according to a specific
guideline. All these strategies, rules and regulations are maintained to incorporate discipline
and succeed in business. Thus, maintaining a disciplined lifestyle is a basic criterion or
objective of a successful entrepreneur.
Confidence in attitude: One of the foremost criteria of an entrepreneur is that they never
question their decision, aim and motive. They have a keen knowledge as well as experience
towards market insights. Their level of understanding and lookout towards success is
unmanageable. Theories suggest that entrepreneurs who are confident regarding knowledge
succeeds in building a prosperous business system (Kozubíková et al. 2015). This sustainable
confidence is included in every aspect of a business. Thus, to become a successful
entrepreneur, it is mandatory to build a substantial amount of confidence.
Broader view and self-starting capability: For an entrepreneur, every situation or event is
an ultimate opportunity to grow or expand their business operations. They brainstorm ideas to
generate suitable as well as appropriate strategies to prosper in business, enhance efficiency
at work, skills of the people and new business potentials. Their ultimate aim is to increase