Bowel Cancer in Australia: Priority for Healthcare Industry

NUR121 health, Culture and Society Task 3: Workbook 40%
Name the health issue: Bowel Cancer in Australia
1. Why is the issue a priority for the Australian healthcare industry? (100 words)
The third largest diagnosis among cancer in Australia was bowel cancer in 2015. It is likely
to stay as third most frequently diagnosed cancer in 2019 as well. In 2015, in Australia,
15,604 fresh incidents (8,573 men and 7,031 women) were identified with bowel disease.
In 2019, 16,398 fresh bowel cancer incidents (9,069 men and 7,329 women) are expected
to be identified in Australia (Bowel-cancer.canceraustralia.gov.au 2019). It is projected
that in2019, one in 14 (1 out of 12 men and 1 out of 17 women) will be at risk of diagnosis
of bowel disease by their 85th birthday. The most frequent cause of cancer mortality in
Australia in 2016 was bowel cancer and it is likely to stay as the second most prevalent
cause of cancer mortality in 2019 as well (Australian Institute of Health and Welfare,
2019). In 2016, Australia had 5,375 fatalities (2,936 men and 2,439 women) from bowel
cancer. In 2019, 5,597 fatalities (3,009 men and 2,588 women) are projected
(Bowelcanceratlas.org 2019). In 2019, the threat of a bowel cancer death is projected to
be 1 per 43 (1 out of 37 men and 1 out of 51 women) before their 85th birthday (Bowel-
cancer.canceraustralia.gov.au 2019).
References:
Australian Institute of Health and Welfare 2019.
Cancer in Aboriginal & Torres Strait
Islander people of Australia, Colorectal cancer (C18–C20) - Australian Institute of Health
and Welfare. Australian Institute of Health and Welfare. Available at:
https://www.aihw.gov.au/reports/can/109/cancer-in-indigenous-australians/contents/
cancer-type/colorectal-cancer [Accessed 26 May 2019].
Bowel-cancer.canceraustralia.gov.au 2019.
Bowel cancer statistics | Bowel cancer. Bowel-
cancer.canceraustralia.gov.au. Available at:
https://bowel-cancer.canceraustralia.gov.au/statistics [Accessed 26 May 2019].
Bowelcanceratlas.org 2019.
InstantAtlas™ Report. Bowelcanceratlas.org. Available at:
http://www.bowelcanceratlas.org/ [Accessed 26 May 2019].
2. Describe the health promotion program and discuss the key features that are used to
address the health issue? (400 words).
The Health promotion program that will be discussed here is the ‘Bowel Cancer
Awareness Month’. This health promotion program includes ‘Red Apple Day’; hence, it
will be discussed in this context as well (Bowelcanceraustralia.org 2019). June is Bowel
Cancer Awareness Month, a bowel cancer project by Bowel Cancer Australia to increase
awareness about the second fatal cancer of Australia and collect money for the largest
community funded charitable organization devoted to bowel cancer prevention, early
detection, study and quality care. A feature of the Bowel Cancer Awareness Month is Red
Apple Day ( occurs on Wednesday, June 19, 2019), which encourages Australians to
promote Bowel Cancer Australia's essential activity by acquiring the Bowel Cancer
Sensitivity Ribbon and by implementing themed funding raises (Bowelcanceraustralia.org
2019). Bowel Cancer Australia was made up of a tiny group of experts who concentrated

not only on the cured clients but on all Australians for a stronger health future. They
worked together to create a charitable organization recognized as Bowel Cancer Australia
in 2000, which was the only domestic organization devoted to increasing awareness and
financing studies on bowel cancer. The program promotes that only by enhanced
financing for research increasing awareness of the illness, and promoting individuals to
test for the condition could Australians actually see a decrease in the alarming level of
death from the illness in the education program health practitioners engaged in bowel
cancer testing and treatments (Bowelcanceraustralia.org 2019). Bowel Cancer Australia
has risen to be the major community based charitable agency to help everyone impacted
by early detection, bowel cancer prevention, study, quality of therapy and care. Bowel
Cancer Australia offers vital programs in all Australian countries and territories, and
significant partnerships around the globe. The apple logo of Bowel Cancer Australia is a
symbolic symbol for the message of the organization on bowel cancer. The Bowel Cancer
Australia logo appears as a human bowel abstract. A bug is triggered by the tiny wedge in
the apple. The worm cannot proceed to affect the fruit or tree's health if identified
prematurely and deleted (Bowelcanceraustralia.org 2019). With individuals, it's the same.
Bowel cancer can be identified soon, which implies that patients and relatives can live
their good lives. It can also be handled effectively. A nutritious source of food fiber is also
red and green fruits.
References:
Bowelcanceraustralia.org 2019.
Our Work - Bowel Cancer Australia. [online]
Bowelcanceraustralia.org. Available at: https://www.bowelcanceraustralia.org/our-work
[Accessed 26 May 2019].
Bowelcanceraustralia.org 2019.
Bowel Cancer Awareness Month - Buy a Bowel Cancer
Awareness Ribbon. Bowelcanceraustralia.org. Available at:
https://www.bowelcanceraustralia.org/bowel-cancer-awareness-
month#BowelCancerAwarenessMonth [Accessed 26 May 2019].
Bowelcanceraustralia.org 2019.
Bowel Cancer Awareness Month - Buy a Bowel Cancer
Awareness Ribbon. Bowelcanceraustralia.org. Available at:
https://www.bowelcanceraustralia.org/bowel-cancer-awareness-month#RedAppleDay
[Accessed 26 May 2019].
3. How does the program demonstrate the principles of primary healthcare? (400 words)
World Health Organization have recommended that any health promotional plan should
be based on the primary health care principles(Lee 2015). According to the Ottawa
Charter there are five principles of primary health care. These five principles are
Accessibility, Public or community participation, health promotion, inter- sectoral
collaboration and appropriate use of technology(Lee 2015). This health promotional
program ‘Bowel Cancer Awareness Month’ also uses this principles to while implementing
the strategies of the ‘Bowel Cancer Awareness Month’. One of the primary measurement
of this health promotional program is to increase the accessibility of the health care
facilities for the people who are suffering from bowel cancer. For this purpose, this
promotional program plans and acts on the initiative to increase more accessibility to the