Analysis of the Nutella Case Study on Brand Community and Consumer Empowerment

Running head: ANALYSIS OF THE CASE STUDY
ANALYSIS OF THE CASE STUDY
Name of the Student
Name of the University
Author Note

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ANALYSIS OF THE CASE STUDY
Executive Summary
The report is based on the analysis of the case study of Nutella which has applied the concept
of brand community for creating a loyal customer base. The ways by which the online
communities are used by the marketers is also analysed in the report. The marketing
strategies that have been used by Nutella in the case study is analysed. The risks that are
related to the use of consumer empowerment is examined in the report. The analysis also
details about the issues that have been faced by Nutella in the implementation of brand
community.

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ANALYSIS OF THE CASE STUDY
Table of Contents
Overview of the case study............................................................................................3
Analysis of the relevant branding theory.......................................................................3
Ability to link relevant branding theory with practical issues in the case.....................4
Solutions to the case study questions.............................................................................5
Answer to Question 1.................................................................................................5
Answer to Question 2.................................................................................................5
Answer to Question 3.................................................................................................6
References......................................................................................................................7