logo

Nutella Marketing strategy Report

18 Pages3122 Words310 Views
   

Added on  2021-04-24

Nutella Marketing strategy Report

   Added on 2021-04-24

ShareRelated Documents
Running head: PRODUCT SAMPLING CAMPIAGN- NUTELLAPRODUCT SAMPLING CAMPAIGN- NUTELLAName of the StudentName of the UniversityAuthor note
Nutella Marketing strategy Report_1
1PRODUCT SAMPLING CAMPAIGN- NUTELLAExecutive Summary: This paper discusses about the sampling technique of Nutella B-ready. Nutella B-ready is anewly launched product. Nutella is trying to create brand awareness with the help of thissampling technique. This paper also contains the marketing strategy that Nutella have beenfollowing to create a bond with the customer. Keller’s brand equity model and Brand onionwill help to understand about the product. This paper also discusses about the communicationchannel that will help in improving the sales and raising the brand awareness of the product.
Nutella Marketing strategy Report_2
2PRODUCT SAMPLING CAMPAIGN- NUTELLATable of ContentsIntroduction:...............................................................................................................................3Discussion:.................................................................................................................................4History and Company overview.............................................................................................4Key people.............................................................................................................................4Key products..........................................................................................................................5Campaign Details...................................................................................................................5Market category analysis........................................................................................................5Target audience......................................................................................................................6Creative proposals................................................................................................................10Evaluation............................................................................................................................11Conclusion:..............................................................................................................................12References:...............................................................................................................................13Appendix:.................................................................................................................................14
Nutella Marketing strategy Report_3
3PRODUCT SAMPLING CAMPAIGN- NUTELLAIntroduction:This paper discusses about the campaign strategy of Nutella. The product samplingcampaign have been explained. Nutella B-ready is the product, which is newly launched andNutella is providing free samples to the customer to try out there product. It will help thecompany to get feedback about their product as well as it will help them in raising the brandawareness. In this paper, we have also mentioned about the traditional and non-traditionalcommunication channel that the company can use to boost the campaign. Social mediaplatform is one of the channels that can help Nutella in reaching to its customer. In this paper,we have also analysed the product with the help of Keller’s brand equity model and brandonion. Integrated marketing strategy has been used in this campaign. This strategy integratesall the aspects of marketing communication like advertising, public relations, salespromotion, social media and direct marketing with the help of methods, tactics, media,activities and channels. Nutella B-ready is a substitute product for breakfast and canprovide instant energy to the consumer. Nutella B-ready has a huge scope of growingand expanding in the market as because Nutella has a huge brand image in the market.
Nutella Marketing strategy Report_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
How Nike Uses Technology in Increasing Brand Loyalty & Awareness
|113
|10882
|39

Significance of Social Media Marketing Strategies on the Profitability of Wheely
|17
|1050
|86

Marketing Paper: Brand Equity, Product Life Cycle, Innovations in Marketing, Privacy Issues, Direct Marketing
|11
|2357
|446

Strategic Marketing: Adaptation and Standardisation of Marketing Mix, CBBE Model, Integrated Communication Mix and Methods, Measurement of Success
|14
|777
|374

Career Research Report on Marketing Profession
|14
|2447
|188

Impacts of Online Consumer Activism
|8
|2127
|23