Nutrition for Special Populations

Running head: NUTRITION
Nutrition for Special Populations
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The Sugar Debate
Find one initiative that has been proposed or has been implemented to reduce sugar intake:
Regulation of advertising is a key initiative proposed in the UK for addressing the
growing concern of increased sugar consumption among the population. Public Health England
(PHE) reported that all forms of marketing have a deep influence on the food preferences,
choices and purchasing patterns of individuals in the community. World Health Organization
2010 guidelines have put forward the recommendation that governments are to restrict the
marketing of high fat, salt and sugar (HFSS) foods. PHE has therefore called for an important
reduction in advertisement of HFSS products across all media which includes digital platforms.
Restrictions are to be applicable for advertisement of foods that cross the threshold set by FSA.
Committee of Advertising Practice (CAP) highlighted that online advertising has witnessed a
sharp increase in the recent years, also conferring itself the feature of being diverse. A public
consultation is required for introducing new rules that govern the non-broadcast advertising of
HFSS foods. The Food and Drink Federation had declared that the same would provide support
for ending advertisements of HFSS foods, especially targeting the young age population (Sugar
and Health Policy, 2016).
Discuss the problems that could be faced when trying to implement it in New Zealand or in your
local environment:
If advertisement of high sugar content foods is to be banned in New Zealand, the firms
would respond by decreasing the prices of the food products to a considerable extent. Similar
falls would also be witnessed in prices of high salt and fat containing food. The health gains are
probably to be mitigated by individuals preferring consuming other non-nutritious food instead

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of healthy food options. Further, political pressure might be witnessed at certain levels when it
comes to banning advertisements altogether across the nation. Opposition might claim that ban in
advertisement would affect the economy of the country (Vandevijvere et al., 2018).
Discuss how you would determine the success of the initiative if it were implemented at a local
or a national level:
For assessing the success of the initiative if it was to be applied in at the national level, it
would be crucial to utilize a model that encompasses the different ways in which the
advertisement alters the shape of demand of sugar content foods (Jacobson, 2018). This is to be
done by remaining atheist the impact of advertisement on consumers.

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References
Jacobson, M., 2017. Marketing of Sugar Drinks—and Disease—in Developing Countries. World
Nutrition, 8(2), pp.311-318.
The Parliamentary Office of Science and Technology. (2016). Sugar and Health Policy -
Parliament UK [Ebook].
Vandevijvere, S., Aitken, C., & Swinburn, B. (2018). Volume, nature and potential impact of
advertisements on Facebook and YouTube by food brands popular in New Zealand. The
New Zealand Medical Journal (Online), 131(1473), 14-24.