Obesity Health Promotion

This health promotion targets adolescents aged 15 to 19 years old to provide health literacy and possible support. The health campaign includes free physical activities, literacy of the healthy diet plan along with early screening of children who have a tendency of developing obesity and other chronic diseases. The families were educated to monitor eating habits, screening time and physical activities of their children. Weekly monitoring of body mass index was done by professionals.

Running head: OBESITY HEALTH PROMOTION
OBESITY HEALTH PROMOTION
Name of the student:
Name of the university:
Author note

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OBESITY HEALTH PROMOTION
Question 2:
The target audience of this health promotion is the adolescent aged 15 to 19 years old.
The rationale behind choosing this age group is that childhood obesity emerges as an increasing
concern worldwide whereas, in Australia, 1 in 4 children are either overweight or obese. The
current estimation of obesity in Australia suggested that approximately 20% of the children are
overweight or obese. Sabin and Kiess (2015), highlighted that a significant number of Australian
children of 14 to 20 years spent watching Television approximately, 2½ hours of television.
Moreover, due to peer pressure, they tend to consume high fat consisting food and do not involve
in physical activities. While genetics and individual factors contributed to the development of
obesity, society also contributed to obesity (Www.betterhealth.vic.gov.au 2019). The overall
pricing of junk food has gone down, the marketing of carbonated drinks has increased whereas
the role of physical activity in the school curriculum has reduced (Www.aihw.gov.au 2018).
Consequently, a significant number of adolescents experience type 2 diabetes, eating disorder,
respiratory disease, sleep apnea, and cardiomyopathy. Hence, this target group has been chosen
for health promotional activity to provide health literacy and possible support.
Question 4:
To develop health promotional activities, professionals must follow certain principles
such as broad and positive health concept, participation as well as involvement, action and
competence, a setting perception and equity in health care (Bolton et al. 2017). In this current
context, in order to follow health promotion, a health campaign was designed where access to
health care services was given to every individual irrespective of gender, race, and ethnicity. In
each case, principles of primary health care were incorporated for identifying the strength of the

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OBESITY HEALTH PROMOTION
community and all families of the community were encouraged for their involvement in the
health promotional activities where they were provided with adequate health literacy of
management of obesity and taking care of their child. The promotional activities include free
physical activities, literacy of the healthy diet plan along with an early screening of the children
who have a tendency of developing obesity and other chronic diseases. These activities are
most suitable activities for improving health status and empowering community (Lobstein et al.
2015). The policymakers are involved in these activities for amending policies for junk foods.
The families were educated to monitor eating habits, screening time and physical activities of
their children. Weekly monitoring of body mass index was done by professionals. The advocacy
was developed for incorporating physical activity-based curriculum in the school so that
adolescents of 15 to 19 years can involve themselves in the health promotional. The advanced
technologies were used for screening and monitoring of the target audience.

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OBESITY HEALTH PROMOTION
References:
Bolton, K.A., Kremer, P., Gibbs, L., Waters, E., Swinburn, B. and De Silva, A., 2017. The
outcomes of health-promoting communities: being active eating well initiative—a community-
based obesity prevention intervention in Victoria, Australia. International Journal of
Obesity, 41(7), p.1080.
Lobstein, T., Jackson-Leach, R., Moodie, M.L., Hall, K.D., Gortmaker, S.L., Swinburn, B.A.,
James, W.P.T., Wang, Y. and McPherson, K., 2015. Child and adolescent obesity: part of a
bigger picture. The Lancet, 385(9986), pp.2510-2520.
Sabin, M.A. and Kiess, W., 2015. Childhood obesity: current and novel approaches. Best
Practice & Research Clinical Endocrinology & Metabolism, 29(3), pp.327-338.
Sabin, M.A. and Kiess, W., 2015. Childhood obesity: current and novel approaches. Best
Practice & Research Clinical Endocrinology & Metabolism, 29(3), pp.327-338.
Www.aihw.gov.au 2018. Overweight & obesity -Australian Institute of Health and Welfare.
Retrieved 12 September 2019, from: https://www.aihw.gov.au/reports-data/behaviours-risk-
factors/overweight-obesity/overview
Www.betterhealth.vic.gov.au 2019. Obesity in children - causes. [online]
Betterhealth.vic.gov.au. Available at:
https://www.betterhealth.vic.gov.au/health/healthyliving/obesity-in-children-causes [Accessed
13 Sep. 2019].