Analysis : Small Business Enterprise - Cafe Portrait
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Added on 2020-01-07
Analysis : Small Business Enterprise - Cafe Portrait
Added on 2020-01-07
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SMALL BUSINESS ENTERPRISE
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Profile of small business........................................................................................................11.2 Analysis of the business using comparative measures of performance.................................3TASK 2............................................................................................................................................52.1 Recommend and appropriate actions to overcome the weaknesses in the business..............52.2 Analysis of ways in which existing performance could be maintained and strengthened....62.3 Recommend on new areas in which the business could be expanded...................................7TASK 3............................................................................................................................................83.1 Assessment of existing business objectives and plans..........................................................83.2 Revise the business plan to incorporate appropriate changes................................................93.3 Action plan to implement changes......................................................................................10TASK 4..........................................................................................................................................114.1 Impact of changes on business and personnel.....................................................................114.2 Management of changes in organization.............................................................................124.3 Improvement in performance of business over given time scale........................................13CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................15
INTRODUCTIONAround the world, there are many organizations which deals with different set ofbusiness. Main aim of any company is to gain maximum profit and this is only possible whenthey satisfy their customers’ needs and requirements. Business entities big or small make use ofdiverse set of strategies through which they aim at achieving their goals and objectives. Smallbusiness enterprise are firms that aim at delivering their customers with adequate services andadopts diverse strategies through which they attract more and more customers (Goffee and Scase,2015). There are limited employees working in this type of enterprise and they make sure thatrequirements of service users are satisfied. Present report is about small scale enterprise calledCafe Portrait that is located at Scotland. They provide their customers with meals, tea, coffee,cakes, etc. One of the main competitor for this company is Lantana Cafe. This report coversenterprise profile, its strengths and weaknesses. Further, it covers different ways through whichweaknesses can be resolved. Moreover, it covers setting up new areas in which business can beexpanded. Lastly, it also includes impact of proposed changes on the business and personnel.TASK 11.1 Profile of small business Every organization have set their own mission and vision that enables them to developpath on which they can reach them. Cafe Portrait has aimed to make sure in providing theircustomers with high quality services. Below given are the enterprise profile:NameCafe PortraitAddress1, Queen Street, Edinburgh EH2 1JD, Scotland.Phone Number4382737462Email AddressCafeportrait@heritageportfolio.co.ukNumber of employees26As stated above, ever organization have set up their mission and vision. In this context,below given are the vision and mission of Cafe Portrait:Mission: Ultimate focus of this enterprise is to make sure that they provide theircustomers with high quality services and that also with proper hygiene. Further, they also aim at1
providing their customers with healthy environment in which they can enjoy their meal. Inaddition to this, they provide hygienic and nutritious meal and that also at low price.Vision: To provide customers with the best meal and to develop positive perceptionamong customers mind by making sure that they provide them with maintained standard ofquality. Further, they also focus on identifying skilful and capable employees who will be able toprovide their customers with proper services (Browning, Cook and Browning, 2016). Theyidentify the areas in which they lack and accordingly they provide them training so that issuesfaced by workers can be solved.Below given are the strengths that enables the firm because of which enterprise is able toachieve their goals:Cited enterprise provide their employees with all type of tools and equipment and thishelps them to provide their customers with better and high quality services.Provide their customers with attractive ambience and it this enables to develop positiveperception among customers mind.Focus on making new innovations in different type of dishes and services. In this context,they conduct market research in order to know customers taste and preference.Accordingly, they make changes in services and add up new dishes with an aim to satisfycustomers.New customers are provided with discount offers and photographs are taken as a memory(Allen, 2013).Regular customers are given gift voucher and these are helpful to develop brand image.Wide verity of dishes are provided to customers and this enables to attract more and morecustomers.There are different set of issues which are faced in the enterprise. Below given are theweaknesses of Cafe Portrait that affected the business operations negatively:There are cases in which many people visit and it becomes difficult to manage all ofthem. In such situations, customers face difficulty as waiting time increases. Further,there is not enough space and so other customers have to wait until other people finishtheir meal.2
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