Obtain Information Business Issues

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Obtain information on Business issues
Table ofContentsINTRODUCTION...........................................................................................................................1ASSESSMENT 1.............................................................................................................................1ASSESSMENT 2.............................................................................................................................4Appendix 4...................................................................................................................................4Appendix 5...................................................................................................................................6ASSESSMENT 3.............................................................................................................................7Appendix 5...................................................................................................................................8ASSESSMENT 4.............................................................................................................................9Appendix 1...................................................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONEvery business faces some issues in their lifespan. The issues can impact on businessgrowth and development thus leading to failure. Therefore, it is important to solve them so thatbusiness can sustain for long term. Moreover, issues must be identified so that in future it is notoccurred. business issues can be identified through formal and informal network. It can alsoassist in decision making and solving issues (Mason, 2017). This report will describe aboutissues faced by business and through what sources authentic data is gathered to identify it. also, itwill show technique to measure validity and reliability.ASSESSMENT 110) by analyzing the data and information it can be stated that Coffee Ville is facing issuesregarding decrease in sales and profits. The company stores are facing severe problems related tofood and beverage sales. Due to continuous decline in it there has been concern among Rufusand Emma Belcastran to survive in market for long term. The various issues Coffee Ville isfacing are as follows :-Firstly there has decline in sales of food and beverage items every year. This can bedetermined by measuring results with sales predictions developed.Second due to change in external factors like rise in prices of coffee beans in last 1 year,the property price has been raised from 10-18% in 2016, etc. (Cassidy, 2016) and also15% increase in wages of experienced labor has become a major concern for CoffeeVille.The price of ingredients like red meat has increased up to 20% in six months. This hasforced Rufus and Emma to change prices of hot dishes.Within Coffee Ville due to downfall in sales by 19% in which food sales are 10%,beverages 12& and catering 17%. expenses are rising making it difficult for them toprofits to pay for it.The fourth store is not able to perform as expected. Therefore, Rufus and Emma arecompletely focused on how to expand it. so, due to lack of attention on other storesCoffee Ville is suffering from loss.Thus, these all are issues which are been faced by Coffee Ville. it has highly impacted onits growth. They are not able to generate sufficient amount of revenue. Furthermore, fluctuationin prices on ingredients and rise in expenses are other issues.1
The data that was analyzed by collecting financial statements of Coffee Ville of year Julyto December 2015. Thus, it is reliable source of collecting data (Weiss, 2014). In addition thebudget developed by Rufus and Emma of last five financial year has also been studied. It showsand contain all information about total sales and expenses of Coffee Ville. In that it is clearlymentioned that half yearly sales of all stores of company. Hence, the data is valid and reliable toidentify issues. In 2011-12 total income was 5% from Jan to Jun but in 2015-16 it was -12%from July to Dec. similarly, in Jan- Jun 2011-12 there was net profit of 4% but in 2015-16 it was-13%.In order to determine issues accurate and precise data and information is required fromauthentic sources. They can be obtained from either formal or informal network. The sourcesshould be authentic and reliable. In Coffee Ville the sources that was taken into considerationwas as follows :Financial statements –here balance sheet and profit loss statement of Coffee Ville wascollected. it contained data of sales and expenses of all stores. Moreover, data was shown indetail by dividing it year in two parts.Budget-Through this source it was identified that what budget was made by Rufus and Emma ineach year so that results can be compared (Hair Jr and et.al., 2015). Also, it helped in analyzingissue whether it is related to budgeting or not.Loyalty club membership– in this data was collected about loyal customers of Coffee Villeand how many have taken or cancelled their membership.Customer reviews-It is also an authentic source through which data and information can becollected. in this it is determined what customer thinks about Coffee Ville products and servicesand what problems are being faced by them.Hence, through all above source it was identified that there is decline in sales and profitsof Coffee Ville in last months. By comparing P/L account issue was identified.It can be said that issues are solved by taking effective decision in right time. hence,customer review can be useful in decision making process. From it, taste and preference can bedetermined so that products are developed accordingly (Bryson, 2017). The information relatedto location and changes in menu items can be gathered. It will be useful for Rufus and Emma todevelop strategies and take proper decision before expansion of store in any other location. Bythis Coffee Ville will be able to cut cost and increase their sales.2HOTEL HILTON
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