The main aim of the current research report is to evaluate the ways through which OCBS can augment and enhance customer loyalty performance and improve their credit card business. The report proposes different solutions such as merchant tie-up, customer contact, improving rewards and benefits etc. The best fit solution that is tie-up with merchants is being suggested for the OCBC bank to adopt.

Improve customer loyalty and credit card business with merchant tie-up, customer contact, and better rewards. OCBC bank should adopt merchant tie-up solution.

Enhancing Customer Loyalty Performance and Improving Credit Card Business: A Case Study of OCBC Bank

This research report is describing the different issues which are occurred in the OCBC bank and the potential reason for the same. It has also mentioned some solutions for each of the problem which OCBC bank has faced in the banking industry.

Marketing

Integrated Case Study Analysis for OCBC Bank

This case study discusses the issues faced by OCBC bank in the credit card industry of Singapore, particularly poor customer satisfaction. It analyzes the problem statement, proposes solutions, and recommends an action plan to deal with the challenges of the market.

Improving Customer Satisfaction for OCBC Bank's Credit Cards

This study analyzes the impact of customer satisfaction and loyalty on the performance of OCBC Bank's credit card services. It examines the challenges faced by the bank and strategies used for improving customer satisfaction and loyalty. The analysis is based on secondary data and provides recommendations for solving the problem.

Data Science and Big Data

Integrated Case Study Analysis for OCBC Bank's Credit Card Services

teknologi pangan

The present study is based on issue related to customer loyalty and satisfaction in terms of credit cards in context of OCBC bank. The respective bank is a well-known financial institution based on Singapore which offers ample of financial and baking related services such as loan, investment, credit cards and more. In present study, there is special reference to the credit cards. It is monitored that credit card industry of Singapore used to dominate by eight players named as Citibank, American Express, Standard charted bank, HSBC, MayBank, DBS back, UOB and OCBC bank.

Universitas Mercu Buana Jakarta

Customer Loyalty and Satisfaction in Credit Cards: A Case Study of OCBC Bank

This report analyzes OCBC Bank's credit card business, focusing on customer satisfaction in Singapore. It identifies problems related to HRM and marketing, and proposes solutions to improve customer satisfaction and retention. The report includes a SWOT analysis, Porter's five forces analysis, and relevant models and theories. The findings reveal low employee retention, workplace diversity issues, lack of training programs, difficulty in recruiting talent, and challenges in retaining customers. The report recommends strategies to address these issues and improve the bank's performance and productivity.

Leadership Management

OCBC Bank Credit Card Business: A Case Study Analysis

This case study analysis focuses on the impact of customer loyalty and satisfaction on the business performance of OCBC Bank in the UK credit service sector. It identifies the issues faced by the bank due to low customer satisfaction and loyalty and proposes solutions to improve them. The analysis also highlights the approaches used by the bank to enhance customer satisfaction and loyalty.

Enhancing Customer Loyalty Performance and Improving Credit Card Business: A Case Study of OCBC Bank

Integrated Case Study Analysis for OCBC Banklg...

Improving Customer Satisfaction for OCBC Bank's Credit Cardslg...

Integrated Case Study Analysis for OCBC Bank's Credit Card Serviceslg...

Customer Loyalty and Satisfaction in Credit Cards: A Case Study of OCBC Banklg...

OCBC Bank Credit Card Business: A Case Study Analysislg...

Analysis of Customer Loyalty and Satisfaction in UK Credit Service Sector: A Case Study of OCBC Banklg...

Integrated Case Study Analysis for OCBC Bank

Improving Customer Satisfaction for OCBC Bank's Credit Cards

Integrated Case Study Analysis for OCBC Bank's Credit Card Services

Customer Loyalty and Satisfaction in Credit Cards: A Case Study of OCBC Bank

OCBC Bank Credit Card Business: A Case Study Analysis

Analysis of Customer Loyalty and Satisfaction in UK Credit Service Sector: A Case Study of OCBC Bank