Off e kee rs are ping g segm the iven li en ke do an emp ts of

Price Mix
Aggressive pricing – it is one of the most effective pricing
strategy that is adopted by the company. It is widely used by
Honda as it launches its product at lower price in comparison to
its competitor. It boosts up its sales and help in earning higher
revenues. Sales losses are protected by Honda through following
this tactic.
Offers are given like reduction in the interest on loans or
keeping the down payment very low which attracts different
segments of the customers. For egg. if a person is or have been
an employee of the NHS, MOD, Fire Service, Public Sector
then they will get exclusive offers across the Honda range
saving up to 21% of list price.
Payment
agreements –
Honda gives range
of options to the
public so that they
do not find it
difficult to make
their purchase. I can
be done using the
online transactions,
credit cards, early
loans etc.
Discounts – it is an important technique used
under the pricing strategy. Honda offers great
discounts during the year end which help in
boosting the sales.
REFERENCES:
Wijoyo, A., 2013. Pengaruh variable Marketing Mix terhadap Customer Loyalty Honda-Ramayana Basuki Rachmad
Surabaya dengan Customer Satisfaction sebagai variable intervening. TVS, 19, pp.0-26.
Kartika, E.K., 2014. Analisa Pengaruh Bauran Pemasaran Terhadap Minat Beli Ulang Sepeda Motor Honda Kategori
Sport Mid. E-Journal Graduate Unpar, 1(2), pp.162-175.