Case Study: Analyzing Factors for MBA Student Enrollment at IMS

This report analyzes a case study focusing on the factors influencing students to enroll in the MBA program at the Institute of Management Studies (IMS) in Queensland. The study uses data collected from a survey of 233 students, with a focus on identifying the key drivers behind their decision-making process. The report examines 16 factors, including specialization offered, brand reputation, alumni references, industry collaboration, co-curricular activities, and career development opportunities. The analysis includes the application of statistical methods, such as the Z-test, to determine the significance of each factor. The findings reveal the importance of brand image and specialization, and the report provides insights into the differing perspectives of male and female students. The report concludes by summarizing the key findings and their implications for the IMS program.