Business Process for Offshore Boatyard - Consultancy Report

This report provides a business plan and action plan for change for Offshore Boatyard. It includes a SWOT analysis, change management plan, and an action plan for implementation. The report also discusses the impact of change on the organization and its employees.

Consultancy report on
Business process for
offshore boatyard

Executive Summary
The current report comprises of a discussion about the business plan of the Offshore
boatyard that is facing many challenges and threats within its business operations. Thus, the main
purpose of current study is to analysis its key strengths and weakness along with providing an
evaluation of main changes required with the help of action plan to achieve the set objectives.
Further, the current study also presents the impact of change on organisation as well as its
employees. Finally, a discussion and suggestion about the method that can be adopted to manage
the proposed changes has been also provided.
Table of Contents
Executive Summary.........................................................................................................................2
Chapter 1: Introduction....................................................................................................................1
Chapter 2: Business plan and action plan for change......................................................................1
2.1. Business Plan...................................................................................................................1
Change management..............................................................................................................3
2.2. Action plan for the implementation of change................................................................4
Chapter 3: Impact of change for organisation and its employees....................................................6
3.1. Impact of change.............................................................................................................6
Ways to overcome the negative impact of change.................................................................8
3.2. Resistance to change........................................................................................................9
Chapter 4: Conclusion....................................................................................................................10
REFERENCES..............................................................................................................................11

Chapter 1: Introduction
The small business enterprise plays a vital role in enhancing the economic growth as it
supports equal opportunity for all individuals along with enhancing overall productivity level.
The small business organisation selected for current study is Offshore Yard which is a local
company located in the Maldives that is having an established local reputation for its exclusive
designing and construction quality (Daniel, Lee and Spieth, 2021). The Offshore Yard company
is engaged in been designing and building hand crafted luxury timber and fiberglass boats
ranging from 5 – 40 meters since 2010.
Chapter 2: Business plan and action plan for change
2.1. Business Plan
A Business plan is basically a written document that plays a crucial role in describing and
providing information about the core business activities of a firm along with including its
objectives and plans to achieve these set objectives and goals (Gavalas, Syriopoulos and
Tsatsaronis, 2021). A brief business plan for Offshore boatyard has been provided as below:
Brief Background of organisation
Offshore Yard is a private limited company which is operating as a local boat designing
and boat building company that is being managed and operated by the Ibrahim Moosa-suja and
Aslam Ibrahim (Offshore, 2021). The major services and activities of the Offshore Yard
company comprises of designing and building yacht along with interior designing, 3D modelling
and rendering and consultancy services also. The current business plan is among at improvising
its overall expertise and quality level along with enhancing higher motivation in employees for
timely delivery of the product and services to ensure improved business performance and higher
reputation in the target market.
Mission
The mission of the Offshore Yacht is, “To effectively imagine and properly plan, to build
exclusive boats that are having a perfect equilibrium between design and technique along with
setting balance between quality and style to fulfil the dreams and expectation level of clients”.
Vision
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The vison of the Offshore Yachts comprises of, “To value and inspire the customer
through absolute best service based on the high level of Spirit, Pride, Determination,
Commitment, Passion and Integrity”.
Objectives
The main objectives of the Offshore Yacht are listed as below:
 To become the most reputed Yacht building and designing firm within the markets of
Maldives in coming one year.
 To ensure timely delivery of product and services in order to enhance its brand image and
reputation (Hasan, 2021).
 To have higher motivation and creativity level in employees in order to produce and
come up with better quality and exclusive products and services.
 To enhance its overall sales and profitability level by 20% in next 9 months.
SWOT analysis
Use of the SWOT analysis has been made by an organisation to effectively analysis and
evaluates its key strengths and weakness together with determining about the opportunity and
threats that are currently prevailing in the business market thus, supports effective strategy
formulation. The SWOT analysis of the Offshore Boatyard company has been providing as
below:
Strengths Weakness
 Effective local reputation is a greatest
strength of the Offshore Boatyard
 Wide range of products and various
services including consultancy services
are also a strength of Offshore
Boatyard.
 Engineering-mechanical structures,
Design and engineering of floating
structures along with Consulting and
Project Management are also its
strength.
 Lack of expertise is the biggest
weakness of the Offshore boatyard.
 Delays in supply of product and
services is also a main weakness that is
faced by Offshore Boatyard (Frost and
Brooks, 2021).
 Having limited access to modern
technology especially for fibre glass
boat building and other specific
equipment.
 Lack of motivation in employees.
 Charging extra money from the client is
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also a bigger threat for the offshore
Boatyard.
Opportunity Threats
 Opportunity for higher expansion
through effective online and e-
marketing to enhance the productivity
and sales level.
 Development of improve distribution
channels and relationship with
customers.
 Recruitment and selection of talented
and expert employees along with
effective training opportunity to
enhance skill and expertise level
(Bruce, 2021).
 Increasing level of competition.
 Limited flexibility in prising and rising
cost of inputs and transportation.
On the basis of above business plan of Offshore Boatyard, it has been seen that having
improved reputation in the local market along with wide range of products and services are the
main strengths. But it has been seen and analysed that many threats and weakness are being
faced by the Offshore Boatyard comprises of lack of experience along with delays in delivery
and unmotivated workforce that is creating negative impact on its overall success and
performance level.
Change management
The change management provides a systematic approach for effectively dealing with the
transition and transformation that are required within an organisation to effective achieve its set
goals and objective. Certain change and revise within the Business plan of Offshore is required
that comprises of recruitment and selection of expert employees along with providing regular
training to them. Along with this, change within distribution strategy is also required within the
Offshore Boatyard to overcome and mitigate the challenge and issues of delays in delivery. To
ensure proper adoption and mitigation of the change within the Offshore Boatyard adoption and
implication of PDCA model of change has been made that supports iterative deign and effective
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management method for better control and continuous deign of the change. Plan has been made
to ensure better recruitment and selection of employees along with ensuring the higher
motivation (Davies and Lin, 2021). The action taken comprises of mote systematic and
automated selection process along with regular perks and incentives for employees to have
higher motivation. Along with this, adoption of direct selling would also be made to have better
and effective distribution channel. To ensuring proper check on action implication of KPI (Key
performance indicator) method would be made to have proper checking and monitoring on
actions.
Benefits of the change
 Highly expert workforce would lead to creation and designing of better quality yacht and
boards to have improved productivity.
 Motivated employees ensure timely completion of work along with improved creativity
and innovation level to bring more exclusive products and services.
 Effective distribution channel based on direct selling remove the threat and issue of
delays in delivery of product.
 Better marketing through social media and online channels supports improved business
reputation.
For proper adoption and implication of this revised business plan and needed changes, use of
Action plan is made by the Offshore Boatyard company that has been provided below in current
report.
2.2. Action plan for the implementation of change
Action plan is basically a written document that provides a list of task that an organisation
need to complete and perform to effectively achieve the set objective along with ensuring proper
and systematic implementation of change (Murphy and Buxton, 2021).
On the basis of the above SWOT analysis following areas are identified in which change
and improvement is required within the Offshore Boat yard company to effectively achieve the
objective of enhanced productivity and improved business reputation:
 Selection and requirement criteria to ensure more expertise in employees.
 Humana resources practises to have better motivation and satisfaction level in employees.
 Distribution channel to have timely delivery and implication of product and services.
 Marketing to ensure better business reputation and brand image.
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Benefits of Action plan Helps in clarifying objectives. Supports timely mitigation of possible risk and challenge to have improved achievement
of set objectives.
Following action plan has been made by the Offshore Boatyard for the implementation of
change:
Areas to
change
Activities to be
done
Duration Resources
required
Person
responsible
Milestones Monitoring
and
evaluation
Selection
and
requirement
criteria
Adoption of more
systematic
recruitment and
selection based on
analytical test and
interview would
be made
3 months Proper
recruitment
and selection
software are
required along
with HR expert
to conduct
interview
Human
resource
manager
Selection
and
recruitment
of Expert
individuals
which
supports
improved
creativity
and
innovation
With the
help of KPI
model
Humana
resources
practises
Proper training
and development
programmes for
employees along
with performance
based incentives
and bonus must be
provided
4 months Expert people
are required to
provide
training to
employees
along with
higher funds
for providing
regular
incentives
Human
resource
manager
Higher
motivation
level in
employees
which tend
to increase
their overall
efficiency
and
productivity
for ensuring
Through
setting
proper
check in
employees
efficiency
and
productivity
level
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timely
completion
of work
Distribution
channel
Implicating direct
selling as
distribution
channel to
eliminate delays
and complexity
lead out by middle
men along with
removing chance
of
miscommunication
with clients.
6 months People expert
in distribution
along with
effective
communication
and direct
interaction
with customers
Distribution
staff and
manager
Eliminating
delays in
delivery of
product
Through
regular
analysis of
the meeting
of the
deadlines
and
timeframes.
Marketing Through making
use of social
media and digital
channels of
marketing
2 months Talented
marketing
team and
access to
various digital
tools and
channels.
Marketing
Manager
Enhanced
marketing
reputation
and
improved
brand
image
Higher
sales and
productivity
level would
be taken as
measure to
monitor and
evaluate the
success.
Chapter 3: Impact of change for organisation and its employees
3.1. Impact of change
Impact of change on organisation
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The adoption and implication of the change within the HR practises, distribution channel
and marketing strategy would lead to both positive as well as negative impact on the Offshore
Boatyard company that are provided as below:
Positive impact
 Exclusive product and services- Selection of the expert individuals supports higher level
of creativity and innovation at workplace that leads to production and designing of the
improved quality product. Further, regular training and higher motivation in employees
also facilitates creation of exclusive product and services (Di Silvestre and et. al., 2021).
 Better brand image and reputation- Effective online and digital marketing supports
higher awareness in the target market to have improved brand image and reputation.
Further, timely delivery of the product and meeting the satisfaction level of client through
improved quality product would also supports better image and higher reputation for
Offshore Boatyard.
 Higher productivity and sales - Creation of creative and exclusive product through
motivated and expert employees helps in attracting higher customers that supports
improved productivity level.
Negative impact
 Higher cost of training and incentive programmes- Providing training and regular
incentives for employees requires a larger amount of funds that tend to increase the cost
of operation for the Offshore Boatyard.
 Complexity in adoption of new distribution channel- Making change within the
distribution channel and adopting direct selling would create complexity and higher job
roles in distribution areas that lead to enhanced complexity for staff to perform new job
roles (Beals, 2021).
 Disturbance created by implication of change- Adoption of any new change leads to
many disturbances in traditional operations of the work such as changed job role, new
lines of communication and disturbance in work hierarchy that creates many negative
impact on short term performance of Offshore Boatyard.
Impact of change on employees
Positive impact
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 Enhance creativity and innovation level- Regular training plays a vital role in enhancing
the skill level of the employees and also boost up their confidence level that supports
higher creativity and innovation.
 Higher motivation and satisfaction level- Timely incentives and monetary fund’s lead to
higher motivation and satisfaction level in employees through meeting their financial
needs (Agarwala, 2021).
 Better growth and development opportunity- Proper development programmes and
training ensures higher job roles and future opportunity for employees through enhancing
their overall competency and knowledge level.
Negative impact
 Higher work stress- Training and development programmes make the schedule of
employees more tight and overloaded that creates feeling of stress.
 Lack of communication during the change- Ineffective communication and lack of
proper guidance has been also faced during the adoption of the change (Ryggvik, 2021).
 Feeling of internal resistance- Employees are habitual and likes to work in traditional
manner thus, change and modification creates a sense of internal resistance in employees.
Ways to overcome the negative impact of change
Negative impact Ways to overcome
Higher cost of training and
incentive programmes
Through adopting better budgeting and financial management
strategy along with generation of funds from higher sales.
Complexity in adoption of
new distribution channel
Adoption of systematic and logical process could be made to
minimize the complexity.
Disturbance created by
implication of change
Effective communication and clear work structure should be
adopted at the time of change.
Higher work stress Providing proper direction and guidance for employees
Lack of communication
during the change
Adopting use of both formal as well as informal channels of
communication (Roy and Mitra, 2021).
Feeling of internal
resistance
Properly communicating the benefits and advantageous of change
lead to reduction of resistance from employees.
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3.2. Resistance to change
Possible resistance to change
The resistance to change mainly presents and reflects the main cause and reasons that
affects the overall implication and adoption of any change through creating hindrance and
obstacles. The main resistance and changeless for change that can be faced within the Offshore
Boatyard company comprise of lack of effective communication and leadership. Further, lack of
funds and other resources are also possible resistance to change (Daniel, Lee and Spieth, 2021).
Along with this, resistance for change from employees is also a vital resistance that has been
faced at the time of implication of change as some employees may feel the need to cling to the
past because it was a more secure, predictable time.
Plan and methods to overcome the identified resistance to change
Resistance to change Method to overcome
Lack of communication Adoption clear channels of communication including both formal
and informal communication can be made during the time of change
implication that is an effective method to reduce chances of miss
communication and chaos.
Lack of leadership Adoption of participative method of leadership could be made to
ensures better guidance and support for employees along with
improved interaction and involvement of each team member
(Gavalas, Syriopoulos and Tsatsaronis, 2021).
Lack of resources and
funds
Better funds planning and effective budgeting techniques could be
adopted to ensure effective management of resources and funds for
proper adoption of change.
Resistance from
employees
Adoption of widespread education based on effective
communication about the advantage of change could be adopted as
ineffective method to mitigate the resistance from employees.
Benefits of identified methods
 Effective communication reduces the chances of chaos and confusion to support better
implication and adoption of change.
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 Participative method of leadership ensures equal involvement of all employees along
with regular feedback that supports higher creativity and enhanced performance level
based on innovative ideas (Hasan, 2021).
 Effective planning and budgeting supports better forecasting of the possible threats and
lack of resources so that timely correction action could be taken.
 Creation of awareness and educating employees supports higher motivation in employees
which leads to better accomplishment and execution of the desired changes.
Chapter 4: Conclusion
On the basis of current report, a conclusion can be made that business plan is a written
document that provides information about the mission and vison of a company along with its
main objective. Action plan is a vital tool that supports timely analysis of challenges along with
actions for their mitigation. Further, a summarisation has been also made that both positive as
well as negative impact is being lead out by change on the organisation and its employees.
Finally, a conclusion can be made that effective communication and participative leadership are
vital method to overcome the identified resistance to change.
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REFERENCES
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Down East Books.
Bruce, G., 2021. Commercial Activities. In Shipbuilding Management (pp. 75-84). Springer,
Singapore.
Daniel, L., Lee, C. and Spieth, J., 2021. Shipbuilding policy and market developments in
selected economies.
Davies, M. and Lin, J., 2021. Bo Fu Company (Hong Kong) Co., Ltd. v. Top Logic International
Limited. In Chinese Maritime Cases (pp. 33-97). Springer, Berlin, Heidelberg.
Di Silvestre, M.L. and et. al., 2021. Energy self-consumers and renewable energy communities
in Italy: New actors of the electric power systems. Renewable and Sustainable Energy
Reviews, 151, p.111565.
Frost, J.D. and Brooks, M.R., 2021. Seeking economic and social success with sustainable urban
ferry services. In The Routledge Handbook of Public Transport (pp. 210-223). Routledge.
Gavalas, D., Syriopoulos, T. and Tsatsaronis, M., 2021. Assessing key performance indicators in
the shipbuilding industry; an MCDM approach. Maritime Policy & Management, pp.1-
29.
Hasan, M.R., 2021. Marine Tourism in Malaysia: Prospects and Challenges. Malaysia: A
Maritime Nation-Hardcover (Editors: Ruhanas Harun & Sabirin Ja'afar).
Murphy, H. and Buxton, I., 2021. A Liverpool Shipping Line: Ocean Steam Ship Company
Limited’s shipbuilding experience, 1962–1978. The Mariner's Mirror, 107(3), pp.324-
337.
Roy, S. and Mitra, J., 2021. Technological Innovation in Public R&D Laboratories in India:
Dissecting the Critical Dimensions. In Indian Entrepreneurship (pp. 135-168). Springer,
Singapore.
Ryggvik, H., 2021. Oil and Industry in Norway and Brazil. In Natural Resources and
Divergence (pp. 219-256). Palgrave Macmillan, Cham.
Online:
Offshore, 2021. [Online] Available Through:< https://www.offshore.mv/>.
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