Oktoberfest in Sydney: Concept, Target Market, Unique Elements and Resources

Running head: "OKTOBERFEST" IN SYDNEY
Festival and Event Management
["OKTOBERFEST" in Sydney]
Name of the student:
Name of the university:
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"OKTOBERFEST" IN SYDNEY1
Table of Contents
Introduction......................................................................................................................................2
Main Body:......................................................................................................................................2
A. Concept underpinning the concept.........................................................................................2
B. The target market....................................................................................................................2
C. Identification of the unique elements......................................................................................3
D. An overview of the resources necessary in staging the event.................................................4
Recommendations and Explanations...............................................................................................5
References........................................................................................................................................6

"OKTOBERFEST" IN SYDNEY2
Introduction
Festivals and events have always been close to the hearts of humans. Since the old days,
these events have remained a resource of excitement and entertainment for people. There are so
many popular festivals and events celebrated across the globe. However, organizing an event or a
festival these days is not at all an easy task to commence. An event or a festival requires robust
management from the group of organizers or else they might fail to live up to the expectations of
the target audience (Jones, 2017). This study is also on a similar topic area. The chosen festival
for this study is "OKTOBERFEST", which is celebrated in Sydney. The study will shed lights on
the concept of the event, its target market, its unique elements and the resources required to stage
the event.
Main Body:
This section discusses the main themes of the study, which is already there into the
introductory section of this study.
A. Concept underpinning the concept
Oktoberfest is Australia’s biggest and best festival celebrated across its major cities
including Sydney, Perth, Melbourne and Adelaide. This festival is inspired by a love for the
traditional Bavarian festival and great beer. It normally features separate spaces for beer lovers
such as massive beer halls, authentic food stalls such as the German, sideshow alley, roving
performances, silent disco, and an electric mix of entertainment and competitions
(Sydney.oktoberfestinthegardens.com.au, 2019). The festival serves various objectives and is a
sheer resource of entertainment for people living in major cities in Australia. Since the festival
usually offers massive spaces for beer lovers; it is promoting social development. People get
ample of time to celebrate and spend some time together. Indeed, this is hardly possible these
days considering the busy schedules at offices and educational institutions (Lefebvre, 2017).