Marketing in an international environment

Running head: Marketing in an international environment
Marketing in an international
environment
2018

Marketing in an international environment
Executive summary
Marketing strategies are significant and unique to explore and survive business at international
level. Ola cabs Company has been taken in the task which is trying for entering into the
London’s market. The paper discusses that how Ola Cabs uses innovative strategies such as
SWOT analysis, product strategy, price strategy and distribution and promotional strategy to beat
the competitors in the competitive market. The future challenges, risks and measurement system
also have been discussed in the paper. More detail of the task has been discussed below.
2

Marketing in an international environment
Table of Contents
Executive summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Summary of Assignment 1..........................................................................................................................4
Marketing objectives...................................................................................................................................5
Situational analysis......................................................................................................................................5
Competitors.................................................................................................................................................6
Segmentation, targeting and positioning strategy for Ola cab......................................................................7
Marketing mix.............................................................................................................................................7
Product strategy..........................................................................................................................................8
Place strategy..............................................................................................................................................8
Price strategy...............................................................................................................................................8
Promotion and distribution strategy...........................................................................................................9
Main marketing strategies or theories..........................................................................................................9
Problem identification and solutions.........................................................................................................10
Future management control and measurement systems.............................................................................10
Budget.......................................................................................................................................................11
Conclusion and recommendations.............................................................................................................11
References.................................................................................................................................................11
3

Marketing in an international environment
Introduction
The paper provides a brief information about marketing plan that is used by Ola Cabs before
implementing the business in London’s market. Ola Cabs is an online cab services provider
corporation based in India. It is continuation part of assignment 1 which discuss the marketing
strategies, SWOT analysis and STP strategies. The marketing objectives are decided to enter into
the new market. Situation analysis is conducted by Ola Cabs and key target audience is also
evaluated and identified by the company while initiating the business in London’s market. The
marketing strategies that adopted by Ola Cabs also have been elucidated in the task.
Ola Cabs is an Indian origin online transportation network Corporation which is developed and
built by ANI technologies Pvt. Ltd. The company was formed in 3rd December 2010 in India. Its
headquartered is situated in Banglore, Karnataka, India. The firm has announced to expand and
explore its business activities by introducing or launching operations and activities in New
Zealand as well. It is one of the biggest rideshare Corporations across the world. The firm has
decided to expand its business in London’s market. The company is energetic and young
company based in Mumbai. It is using innovative and advanced strategies to stay in the
international market. The main mission of Ola Cabs is to provide a dynamic marketplace for all
types of cab and car on rental basis. Ola plans to monitor on and explore in the London’s market
and is customizing its activities and operations to suit the needs and requirements of its local
market. The marketing plan for Ola Cabs while entering into the London’s market has been
discussed below.
Summary of Assignment 1
The brief information about the business activities, operations and success of Ola Cabs had been
explained in the assignment 1 briefly. The paper further discussed about the potentiality of
London’s market for Ola Cabs. The history of Ola Cabs and their expertise in managing and
operating in the Indian market also had been explained in the task. The paper also outlined that
4