Creative Events & Entertainment Management

Creative Events &
Entertainment
Management

Table of Contents
Critical review of relevant literature................................................................................................1
Overview of industry and sector.............................................................................................1
Review of relevant academic literature..................................................................................1
Analysis of the creative events and entertainment and market trends....................................2
Summary of findings..............................................................................................................2
Event proposal with aims and objectives...............................................................................2
Description of event concept and design................................................................................3
Rationale and justification for the proposed event in terms of concept and design..............4
Level and depth of research, evidence and critical analysis...................................................4
Event project plan (target audience, venue, date, projection and feasibility assessment etc.)5
Event project implementation..........................................................................................................5
Event hosting plan, including a GANTT chart.......................................................................5
Promotion strategy..................................................................................................................6
Resource allocation, including budgeting..............................................................................7
Pitch and presentation......................................................................................................................8
Synopsis as a pitch statement.................................................................................................8
References:.......................................................................................................................................8

INTRODUCTION
The tourism and hospitality industry is the highest revenue generating industry of the
world and contributes at the large scale in the global economy. The hospitality industry is full of
competitions as it contains all type of organisation SMEs and large scale. The event and
entertainment industry bring huge amount of capital and economic development the tourism and
hospitality industry (Wang and et. al., 2020). The present report will highlight the creation of the
new event along with its aims and objectives. The event organised is “Omega Fun Fair event”
and report will highlight the key factors of the planning of the respective event.
Critical review of relevant literature
Overview of industry and sector
The tourism and hospitality industry is for the relaxation and entertainment of the
customers as they offer the services that people enjoy during their leisure time (Jockel and
Dobler, 2006). The tourism and hospitality is the wide industry that focuses on the services that
customer needs or wants when they travel away from home. In the hospitality and tourism
industry there are several different sectors such as food and beverages, accommodation and
lodging and each offers different services to customers. The event and entertainment is one of the
key sectors of the tourism and hospitality industry and is known for attracting customers. The
purpose of this sector is to plan new events for the fun and entertainment of the customers and
guest visiting at particular place. For instance the events such as music concerts, clubs, birthday
party events, marriage events etc. for the entertainment in this industry there are water sports,
live shows, adventurous sports etc. Also they are useful in improving the infrastructure of the
organisations in this sector. Therefore, the tourism and hospitality industry invest huge amount in
development and growth of the event and entertainment industry. The aim of the report is to
develop rationale for the event and to identify the need of market for a event. The objective of
the report is to develop proposal for a new event in the event and entertainment industry and
ways to manage a creative event (Wang and et. al., 2020).
Review of relevant academic literature
According to the perspective of Surve, (2019), an event is the public gathering for the
purpose of fun, celebration, education, reunion, or entertainment. Different types of events are
classified on the basis of their size, type and most importantly genre. There are several types of
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events such as education fair, global level conferences, film festivals, award shows, sports event,
conferences, seminar, dance and music concerts etc. therefore event management is a huge
process of planning, organising, marketing and executing an event into reality (Karalis, 2020).
Analysis of the creative events and entertainment and market trends
Creativity is common factor for any event to be successful. A creative event is the one
which has its unique in design, concept and purpose in society (Stein and Evans, 2009). It is
analysed that more guest or customers are influenced and attracted with the creative events as
they provide them with new fun, experience and excitement. The creative event is remembered
by everyone for long term and also has a power shoeing the wonders to their guests. The creative
events also has a mission of providing the customers a unique and quality experience as the
events are meant to provide the individual a best and life long experience of their life.
Entertainment is the part of events and hospitality industry as most of the individuals
buys the service of this industry for entertainment (Allen, 2021). There are different sources of
entertainment in this sector such as clubs, casinos, Beach party, music concerts, etc. This sector
of hospitality industry conduct recreational activities such as adventurous sports, water sports,
parties, mu7sic concerts and shows as all are the part of entertainment.
Market trend of the event and entertainment industry is more about personalization.
Individuals are most leaning towards the personalized services, events etc. Therefore there is
huge market trend of thematic events for birthdays, marriages, concerts etc. in hospitality
industry the consumer’s behaviour has changed drastically and so is the events and entertainment
industry (Barrett, 2011). With growing economic value there is huge market trend of detonation
marriage events. Also in the market of hospitality industry concerts and casinos are majorly at
the trend and are also a good source for earning money.
Summary of findings
It is observed that the hospitality and tourism industry is major contributors in the global
economy. It is a find that the due to the industry the infrastructure of the destinations are
developed and improved as this causes attraction among the target customers. It is also find that
the demand of this industry among the customers is increased widely in order to have fun and to
make the special occasions of their live memorable (Jockel and Dobler, 2006).
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