Marketing Mix of OMV Petrom - Product, Price, Promotion, Distribution, Partnership, People, Process, Physical Evidence
VerifiedAI Summary
This presentation discusses the marketing mix of OMV Petrom, the largest oil and gas producer of Southeast Europe. It covers their product, price, promotion, distribution, partnership, people, process, and physical evidence strategies. OMV Petrom sells all types of petroleum, petrochemicals, and microelectronics chemicals. Due to privatization, the company enjoys a monopoly in Southeast Europe. The pricing of petroleum products is usually higher due to high taxes. The company collaborates with various automobile manufacturers and has a loyalty program to retain customers. OMV Petrom has 178 gas stations and operates under the brand name of OMV. The company has partnerships with Auchan Retail and local distributors. The current CEO is Rainer Seele, and the company employs 22,544 workers. OMV Petrom has an effective business distribution system and applies effective procedures in processing oil and petrol products. The company has a physical presence in all major parts of Southeast Europe and releases their financial report each year to attract potential investors.
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