Marketing Mix and its Impact on the Success of Marketing Activity

Contemporary issues in marketing

Marketing
Table of Contents
Introduction......................................................................................................................................2
Nature of Marketing Mix.................................................................................................................2
Importance of Marketing Mix.........................................................................................................3
Marketing Mix and its impact on the success of marketing activity...............................................5
SWOT ANALYSIS as marketing theory.....................................................................................5
Example of the Nestle Company in reference to the marketing theory (SWOT ANALYSIS)...6
Conclusion/ Recommendation.........................................................................................................7
References........................................................................................................................................8
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Marketing
Introduction
In this paper, the discussion will be made on the concept of "Marketing Mix". It has been
observed that it is important for the companies to consider marketing mix concept as it can help
in attaining success in the highly competitive market. Marketing Mix is one of the marketing
tools that are used by the companies to pursue its marketing objectives. The concept also covers
the four broad levels in context to the marketing decisions such as product, price, place, and
promotion. This concept also affects the marketing activity which directly focuses on the
satisfaction level of the customers (Abril and Rodriguez-Cánovas, 2016). Therefore, this paper
will highlight the in-depth analysis of marketing mix in reference to the other key marketing
theories and its impact on the success of the marketing activity.
Nature of Marketing Mix
The nature of the marketing mix can be defined by considering the major components such as
product, price, place and promotion. One of the best in context to the nature of Marketing Mix
can be of the Nestle Company. Product Mix
In this factor, the brief analysis is made of the products which are offered by the company in the
market. In the category of products, it can be observed that there are different beverages, milk
products and chocolates offered to the customers. In the beverage category, Nescafe is one of the
most popular products of the company. In the category of Mil products, Nestle Slim and Nestle
Milk are some of the milk-based products of the company. Nestle also offers chocolate products
such as Kit Kat, Munch, Milky bar and Polo. Two popular brands of the company are Nescafe
and MAGGI and the competitors of the products are also present in the market like Bru and Sun
feast Yippie (Dadzie et al., 2017). Price Mix
It can be examined that price determines the sales of the products. The popular products of the
company such as MAGGI and Nescafe are the leaders of the market and the process are set with
higher margins. Nestle pricing strength is related to packaging and consumption-based pricing.
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