Strategic Plan for One Take Session Musical Series

This strategic plan outlines the production, monetization, and audience engagement for One Take Session, a musical series aimed at showcasing local talent through weekly episodes. The plan includes crowdfunding, advertising, and government subsidies as sources of financial support.

STRATEGIC PLAN FOR MEDIA PROJECT 1
STRATEGIC PLAN FOR MEDIA PROJECT
Student`s Name
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Strategic Plan for Media Project
Introduction
It can be an overwhelming process to create your own media, distribute and monitor its impacts. It is,
therefore, crucial to plan well. My project is a musical series called One Take Session. The aim of the
project is to release episodes of music and videos on a weekly basis to encourage local artists to showcase
their talents. This project will give in detail the kind of media that One Take Session will make and
produce and further give their Production Biography. Furthermore, media form, production team,
monetization, and audience will be analyzed.
Background
Music is one of the most prominent methods not only for communication but for also entertainment of the
people. It is categorized into various genres depending on the type and the location of the music. The most
popular type of musical genius is pop, rock blues, R&B, hip-hop among others. Music is further is divided
into several subgenres called rap, electronic, classical among others (Anderson 2013, p. 1010). The music
industry has been evolving over the years and has been incorporated with music reality shows. Australian
television telecast a number of music reality shows with the aim of finding and exploring new talent from
people and give them a platform to showcase their talent especially in singing. The most popular show in the
Australian television is the voice Australia (Jenner 2017, p. 314). Others include X Factor Australia, which
is in the format of Australian idol even though it went out of production in 2009.
Concept Generalisation and Selection of the Strategic Plan
My project is unique because it is based on the social media platforms. In addition, the artist can be able
to perform their song and video content, all in a single take. The format of the show is similar to the live
music only that there is no live telecast. The added advantage is that it does not require a lot amount of
money in the beginning even though it requires technical recruitment and technicians who are required to be
paid. The project is in its early beginnings and will be done on a small scale but will gradually continue to
expand as we grow.
The project has adopted a crowdfunding policy where we promote the idea of the show `` By the people,
for the people``. Crowdfunding will help the company to receive a decent amount of financial support from

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our audience and other financers. According to (Bell et., at 2015, p. 690), through crowdfunding, the
company is in a better position to engage with its audience on a proactive and regular manner, which in turn
will help in promoting the series. The main objective of the project is to show on a scale that we finally get
the support from the advertisers and be able to expand from the local market. The audience mainly consists
of the younger generation who can relate to the kind of music that is performed on the platform. The
Success of the company can easily be measured through the content views, shares and engagement of the
audience with our show.
Financial support and Monetization
Advertising-
Advertising in the media industry has played a crucial role in growing financial element for the production
purposes of the films and audiovisual content. However, advertisements usually depend on the popularity of the
content exposure associated with it (Buil, De Chernatony & Marinez 2013, p. 116). The media platform will
use advertisement as key to company generation of profit. The company will be able to call for sponsorship and
product placements to the advertisement for the exchange of money, which will allow collecting enough fund
for the content production.
Crowd Funding
Crowdfunding is another prominent methods of financial support and revenue generation from friends
family and even common population. The company will adopt this method. Research by (Chaffer 2016, p. 25)
explains that crowdfunding is important, as it will increase the reach of contents since involves thousands of
people contributing to the content. It also involves direct communication with a general audience.
Government programs and forms of subsidization
Government programs and forms of subsidization play a key role in the broadcasting industry. The
government also subsidizes taxes as a tool of convenience for the filmmakers (Poria et al 2013, p. 256). In the
end, filmmakers are able to save a lot of money for the production which otherwise would have been spent in
paying the taxes.

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Development
One Take Session will be involved in the production using three kinds of media namely the film, internet,
and online technology. The platform will operate as an independent company and will have full control of the
creative aspect of what it produces. However, in terms of distribution to a mass audience, the company will
receive support from organizations particularly in the field of film, music and video gaming. The company will
distribute its music through various distribution companies who will release on our behalf of the company.
Content production will go through three processes. First is the pre-production process whereby it involves
all the planning and drafting of the media product, that is planning the filming process ( Scott 2015, p. 66). The
second process is production, which will involve the actual filming process and lastly will be post-production.
Post-production is where the film will be edited and special effects, digital manipulation, sub-editing, and audio
editing techniques will be applied.
The platform will advertise itself through digital methods such as pop up adverts, official social media
environment, web banners, video on command among others. According to (Porter 2008, p. 33) other methods
such as email can also be used to engage individuals directly in the innovative below the line method, in this
case, Facebook and Twitter competition campaigns which will directly target the individuals. There are
different ways in which the platform will release the films and series and how this will be distributed to the
audience. The company will use technological convergence whereby information and communication
technologies will be used to create new content and distribute products and services to media audiences.
The audience will be able to download, stream and simulcast the music, films and various programs at the
click of a button. The same will be distributed to youtube, BBC iplayer which will allow people to access the
music, films and other content. An individual will be allowed to search and pick outside of the scheduling time.
This content will also be posted on Spotify and iTunes platforms that offer millions of song from which one can
be able to build a vast playlist (Meredith 2012, p. 91). The platform will use technical codes and conventions in
the production of the film through such things as editing techniques, use of sound text, formatting, and framing
among others. The other methods that the developers will use on the platform are symbolic codes whereby the
language, fashion, and actions of the character will be the positioned.

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Online technology is whereby the music and film are incorporated in all internet platform using the internet
and communication technology. The company will exhibit its film via online video and on-demand services
giving it an opportunity to compete against other providers such as Netflix. The company will advertise itself
also through the print media such as billboards newspapers and magazines (Petterson & Radtke, 2009, p. 75).
The company has opted to use this traditional method of advertisement because it is still one of the most
successful and powerful above-the-line methods to reach mass audience.
Production Team
The production team will involve producers who will oversee all aspects of the production, coordinate
everything on set and use the managerial skill for success in content production. Performers will also be a
crucial part of this project as they have to use their art and confidence to reach out to the larger audience (Smith
& Zook 2011, p. 82). The performers will entertain the public and publicize the brand image through their
innovative and unique skills. Finally is the music and video directors that will help in the successful delivery of
the music reality show. The music and video directors will be capable of grooming, training, sometimes
choreograph, and help performers get over the stage fright.
Conclusion
It can be an overwhelming process to create your own media, distribute and monitor its impacts. It is,
therefore, crucial to plan well. It is important for the media industry to update the content of the shows
according to the demand of the audience engage with the audience in order to get the popularity of the content
and also. Social media engagement by the producers and filmmakers is crucial as it helps in getting maximum
reach on their content. The paper has elaborated the media project plan for One Take Session and explored the
media form, production team, monetization, and audience. When all the processes and procedures are followed,
the company will create new talent, enhance innovation and gain a competitive edge in the market.

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List of References
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digital age. Journalism, 14(8), pp.1008-1023.
Bell, P., Gales, M.J., Hain, T., Kilgour, J., Lanchantin, P., Liu, X., McParland, A., Renals, S., Saz, O.,
Wester, M. and Woodland, P.C., 2015, December. The MGB challenge: Evaluating multi-genre broadcast
media recognition. In Automatic Speech Recognition and Understanding (ASRU), 2015 IEEE Workshop
on (pp. 687-693). IEEE.
Buil, I., De Chernatony, L. and Martinez, E., 2013. Examining the role of advertising and sales promotions
in brand equity creation. Journal of Business Research, 66(1), pp.115-122.
Chaffey, D., 2016. Global social media research summary 2016. Smart Insights: Social Media Marketing.
Jenner, M., 2017. Binge-watching: Video-on-demand, quality TV and mainstreaming fandom. International
Journal of Cultural Studies, 20(3), pp.304-320.
Poria, S., Gelbukh, A., Hussain, A., Bandyopadhyay, S. and Howard, N., 2013, June. Music genre
classification: A semi-supervised approach. In Mexican Conference on Pattern Recognition (pp. 254-
263). Springer, Berlin, Heidelberg.
Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video, mobile
applications, blogs, news releases, and viral marketing to reach buyers directly . John Wiley & Sons.
Valenzuela, S., 2014. Facebook, Twitter, and youth engagement: A quasi-experimental study of social
media use and protest behavior using propensity score matching
Porter, J., 2008. Designing for the social web (pp. 21-40). Berkeley, CA: New Riders.
Patterson, S.J. and Radtke, J.M., 2009. Strategic communications for nonprofit organizations: Seven steps
to creating a successful plan. John Wiley & Sons.
Meredith, M.J., 2012. Strategic communication and social media: An MBA course from a business
communication perspective. Business Communication Quarterly, 75(1), pp.89-95.
Smith, P.R. and Zook, Z., 2011. Marketing communications: integrating offline and online with social
media. Kogan Page.

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