Strategic Plan for One Take Session Musical Series

STRATEGIC PLAN FOR MEDIA PROJECT 1
STRATEGIC PLAN FOR MEDIA PROJECT
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STRATEGIC PLAN FOR MEDIA PROJECT 2
Strategic Plan for Media Project
Introduction
It can be an overwhelming process to create your own media, distribute and monitor its impacts. It is,
therefore, crucial to plan well. My project is a musical series called One Take Session. The aim of the
project is to release episodes of music and videos on a weekly basis to encourage local artists to showcase
their talents. This project will give in detail the kind of media that One Take Session will make and
produce and further give their Production Biography. Furthermore, media form, production team,
monetization, and audience will be analyzed.
Background
Music is one of the most prominent methods not only for communication but for also entertainment of the
people. It is categorized into various genres depending on the type and the location of the music. The most
popular type of musical genius is pop, rock blues, R&B, hip-hop among others. Music is further is divided
into several subgenres called rap, electronic, classical among others (Anderson 2013, p. 1010). The music
industry has been evolving over the years and has been incorporated with music reality shows. Australian
television telecast a number of music reality shows with the aim of finding and exploring new talent from
people and give them a platform to showcase their talent especially in singing. The most popular show in the
Australian television is the voice Australia (Jenner 2017, p. 314). Others include X Factor Australia, which
is in the format of Australian idol even though it went out of production in 2009.
Concept Generalisation and Selection of the Strategic Plan
My project is unique because it is based on the social media platforms. In addition, the artist can be able
to perform their song and video content, all in a single take. The format of the show is similar to the live
music only that there is no live telecast. The added advantage is that it does not require a lot amount of
money in the beginning even though it requires technical recruitment and technicians who are required to be
paid. The project is in its early beginnings and will be done on a small scale but will gradually continue to
expand as we grow.
The project has adopted a crowdfunding policy where we promote the idea of the show `` By the people,
for the people``. Crowdfunding will help the company to receive a decent amount of financial support from

STRATEGIC PLAN FOR MEDIA PROJECT 3
our audience and other financers. According to (Bell et., at 2015, p. 690), through crowdfunding, the
company is in a better position to engage with its audience on a proactive and regular manner, which in turn
will help in promoting the series. The main objective of the project is to show on a scale that we finally get
the support from the advertisers and be able to expand from the local market. The audience mainly consists
of the younger generation who can relate to the kind of music that is performed on the platform. The
Success of the company can easily be measured through the content views, shares and engagement of the
audience with our show.
Financial support and Monetization
Advertising-
Advertising in the media industry has played a crucial role in growing financial element for the production
purposes of the films and audiovisual content. However, advertisements usually depend on the popularity of the
content exposure associated with it (Buil, De Chernatony & Marinez 2013, p. 116). The media platform will
use advertisement as key to company generation of profit. The company will be able to call for sponsorship and
product placements to the advertisement for the exchange of money, which will allow collecting enough fund
for the content production.
Crowd Funding
Crowdfunding is another prominent methods of financial support and revenue generation from friends
family and even common population. The company will adopt this method. Research by (Chaffer 2016, p. 25)
explains that crowdfunding is important, as it will increase the reach of contents since involves thousands of
people contributing to the content. It also involves direct communication with a general audience.
Government programs and forms of subsidization
Government programs and forms of subsidization play a key role in the broadcasting industry. The
government also subsidizes taxes as a tool of convenience for the filmmakers (Poria et al 2013, p. 256). In the
end, filmmakers are able to save a lot of money for the production which otherwise would have been spent in
paying the taxes.