Online Business - Assignment

Added on - Nov 2020

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RESEARCH PLAN
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Research questions.................................................................................................................1TASK 2............................................................................................................................................2Literature review....................................................................................................................2TASK 3............................................................................................................................................5Research methods...................................................................................................................5TASK 4............................................................................................................................................7Introduction and ethical consideration...................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONOnline business helps to promote business operations in different areas of UK marketwith considering different activities and functions. There are small business get generallyimpacted due to different kinds of online activities that helps to reach target audience. (Chou,Chuang and Shao, 2016). In the present study, impact of online business in last 10 years has beenidentified over retail sector in UK. With this aspect, Marks and Spencer has been chosen whichdetermine different kinds of online activities in the business.TASK 1Research questionsBackground and rationaleFrom the last 10 years, online business create impact on streets shops. In thisconsideration, more than 5855 stores exists in which the Marks and Spencer operate theirfunctions. For example, shoe shops, travel agents, etc. Hence, it can be stated that there areseveral chain shops closed their doors in 2017. There are different kinds of products sold by thecompany in different areas of the world that helps to deal in innovative functions and operationsin the company (Laudon and Traver, 2016). In the present study, impact of online business overthe last 10 years in retail sector UK has been identified with considered case study of Marks andSpencer.Aim and objectivesAim:The impact of Online Business on retail sector over the last 10 years in UK - A Study onMarks and SpencerObjectivesTo understand the concept of online business and its impact over the last 10 years in UK.To identify the importance and significant growth of online business in retail sector inUK.To interrelate growth of business and online promotion over the last 10 years in Marksand Spencer.To recommend ways through which online business can be promoted in different areas.Research questionsWhat is the impact of online business in UK over the last 10 years?1
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