Reference Document for Online Consumer Reviews and Word-of-Mouth Communication
12 Pages3049 Words154 Views
Added on 2023-06-05
About This Document
This reference document provides a comprehensive list of research articles on online consumer reviews and word-of-mouth communication. It includes studies on the impact of reviews on sales, the credibility of electronic word-of-mouth, and the motives and consequences of reading and writing reviews.
Reference Document for Online Consumer Reviews and Word-of-Mouth Communication
Added on 2023-06-05
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