Online Platforms' Role in Volkswagen Recruitment - BMS501

This report investigates the use of online digital platforms in the recruitment and selection of employees within the UK automotive sector, focusing on Volkswagen. It evaluates the importance of different online platforms, identifies challenges faced during implementation, and proposes strategies to overcome them. The research employs a quantitative method, using a questionnaire with 20 Volkswagen workers to gather data on their perceptions of online recruitment platforms. Key findings highlight the benefits of online platforms in saving time, managing applications, and reaching a wider audience, while also addressing challenges such as bad candidate experience and unqualified applicants. The report concludes with recommendations for Volkswagen to effectively implement digital platforms, emphasizing the importance of clear job descriptions, pre-screening rounds, and navigating online recruiting tools to enhance the overall efficiency and productivity of the recruitment process. Desklib provides access to this and other solved assignments for students.

Personal and Professional
Development 2
(Module BMS501)
1

INTRODUCTION...........................................................................................................................3
Literature Review.............................................................................................................................4
Research Methods............................................................................................................................6
Main Findings..................................................................................................................................7
Data interpretation..................................................................................................................7
Conclusions, Evaluations and Recommendations.........................................................................13
REFERENCES/Bibliography........................................................................................................15
APPENDIX....................................................................................................................................16
2

INTRODUCTION
Background of the project
In today’s business world online digital platforms in recruitment and selection process
save huge amount of money as well as time and aid organisation to save essential document
associated to candidates that can be further reviewed and retrieved in an instant manner (Al-
Khasawneh, 2021). There are different types of online digital platforms that allow company to
recruit and select candidates in an effort less manner by screening them in a quicker way.
Volkswagen is one of the leading motor vehicle manufacturers founded in the year 1937
operating in automotive industry. This report is based on the topic investigation of online digital
platform in the recruitment and selection of employees in automotive sector which is helpful in
determining importance of online digital platforms for company in terms of their recruitment and
selection process.
Aim
“To investigate the contribution of online digital platforms in the recruitment & selection of
employees within UK automotive sector”. A study on Volkswagen
Objectives
 To evaluate importance of different online digital platforms that Volkswagen can
implement in the process of recruitment & selection of employees.
 To identify challenges that Volkswagen can face while implementing online digital
platforms along with strategies to overcome them.
3

Literature Review
Literature review is a comprehensive study of previous research on the selected topic. It
includes review of books, survey, scholarly articles and other sources which is relevant to the
particular area of research (Bresciani, 2021). Literature review play important role in research as
it allows readers to understand the scholarly research on the selected topic. Mentioned below
literature review on the present research objective has been conducted:
Importance of different online digital platforms that Volkswagen can implement in the process of
recruitment & selection of employees
According to the view point of Cusumano, Gawer and Yoffie, (2021) online digital
platform now a days plays essential role for an organisation in its recruitment and selection
process. It not only aid company to save their cost and time but also allow organisation to recruit
in a faster manner. There are different types of online recruitment and selection tools such as
LinkedIn, social media, online communities that allow company to recruit candidates from
specific talent pool. Volkswagen can take use of video interview tools, applicant tracking system,
candidate satisfaction survey, background check tools for example Checkr and HireRight in
order to select candidates. It has been identified that tools like LinkedIn is a social professional
social networking site and is world’s largest talent network that allow company to recruit with
the help of job network. It helps organisation to improve brand awareness and higher candidates
in effective manner. Along with this this recruitment tools like, Jobvite, Smart Recruiters Zoho
Recruits, iCIMS recruits are some of the recruiting software programs that will significantly aid
Volkswagen to recruit candidates (Dillahunt, 2021). Online digital platform tools for recruiting
and selecting play important role that will significantly facilitate company to hire diverse range
of candidate from various sources. It can also help in improving their overall speed of
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recruitment and selection procedure (Rani, 2021). Thus, according to the analysis, it has been
identified that online digital platform is an essential platform that will significantly assist
Volkswagen to save their time and cost and hire candidates from wider range of talent pool in an
easy and quick manner.
Challenges that Volkswagen can face while implementing online digital platforms along with
strategies to overcome them
As per the view point of Gerbaudo, (2021) there are different type of challenges that an
organisation can face during the process of implementing online digital platforms in recruitment
and selection of employees. In terms Volkswagen it has been identified that companies is
operating their business functioning in UK Automotive sector and is a large scale organisation,
which offers the production services worldwide. In this it is essential for company to undertake
advantage of online digital platforms in order to recruit in select candidates from diverse
background as to treat consumers in effective manner (Nikolaou, 2021). However, there are
different type of challenges that company can face, these challenges can be in terms of bad
candidate experience and to many under qualified applicants, as if company recruit candidates
from online digital platforms that there may be chances that half of the employees who made the
application can be under qualified or irrelevant. Along with this there are other challenges such
as lower applications and more. These challenges cannot only affect Volkswagen to recruit
candidates in time effective manner lead them to waste their money.
To overcome these challenges, it is essential for Volkswagen to undertake advantage of
significant strategies such as creating proper advertisements, implementing pre-screening round,
ensuring that job description is on the point and navigating online recruitment tool. These
strategies will help company to track candidate and stages of hiring process which will assist
Volkswagen to have manageable recruitment and selection process from online platforms. In
terms with pre-screening round company can significantly filter out wrong candidates at a very
first stage. This will further assist company to save their time to attract potential employees
(Perkins and Pryor, 2021). Online digital platforms have wider reach through which company
can recruit candidates from diverse location. However, in this there are certain challenges can
affect both hiring process of organisation. In this by implementing significant strategies
Volkswagen can enhance effectiveness of the implementation of online digital platform to recruit
and select candidates (Mariani and Nambisan, 2021). In this it is essential for HR manager and
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other recruitment managerial heads to make sure that their job description is on point and all the
information is adequately mentioned in job description, along with the skill and experiences
which is required for the specific job. As job description allow candidates to match them self
from the requirements of company. Along with this there are different types of navigating online
recruiting tools that will allow Volkswagen to save time and become more effective. With the
help of implementing online digital platforms to recruit and select candidates’ company can
enhance effectiveness of company hiring process.
Research Methods
Research method is mainly defined as a systematic plan to evaluate research objectives.
There are two types of research method qualitative and quantitative in which quantitative method
is basically undertaken by the investigator to evaluate data collection in terms of theoretical
information analysis as to measure behaviour of respondents (Martins, Dominique-Ferreira and
Lopes, 2021). While in context with quantitative method in this investigator mainly gather
information and data in numeric form as to monitor respondent behaviour. In order to conduct
present research quantitative research method is undertaken in which sample size of 20
respondents (workers) of Volkswagen is being selected. For them certain questions has been
asked from them with the help of questionnaire which is a written structured document and
involves essential set of question associated to the research topic.
Questionnaire
Q1) Are you agreed with the fact that online digital platforms play
important role for organisation?
Frequency
a) Agreed 12
b) Disagreed 6
c) Neutral 2
Q2) What are the main factors and reasons that had made
implication online digital platforms important for Volkswagen in
recruitment & selection process?
Frequency
a) Save huge amount of time 5
6

b) Effortless and quick creation of important records 4
c) Effective management of all the applications of candidates 4
d) Company can reach bigger audience 4
e) Flexible and accessible 3
Q3) What are the challenges Volkswagen can face in the process of
implementing online digital platforms in recruitment and &
selection of employees?
Frequency
a) Bad candidate experience 18
b) Too many irrelevant or underqualified applicants 2
Q4) What are the possible set of strategies that could be adopted by
Volkswagen to overcome the challenges that can affect smooth
implementation of digital platforms in recruitment and & selection
of employees?
Frequency
a) Create proper advertisement 16
b) Implement pre-screening round 2
c) Ensure job description is on point
d) Navigating online recruiting tools 2
Q5) What overall impact is lead by digital platforms in recruitment
& selection on the productivity and efficiency level of Volkswagen?
Frequency
a) Positive 7
b) Negative 7
c) Neutral 6
Q6) Any further recommendations for Volkswagen to implement
digital platforms in company selection and recruitment process in
effective manner?
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Main Findings
Data interpretation
Theme 1: Online digital platforms play important role for organisation
Q1) Are you agreed with the fact that online digital platforms play
important role for organisation?
Frequency
a) Agreed 12
b) Disagreed 6
c) Neutral 2
12
6
2
Chart Title
a) Agreed b) Disagreed c) Neutral
Interpretation:
According to the above-mentioned graph it has been identified that 12 out of 20
respondents were agree with the fact that online digital platform play essential role for
organisation. According to their viewpoint online digital platform benefits company in terms of
having larger pool of talent from which they can hire candidates. While on the other hand
remaining 6 respondents were disagreed with the fact. At last 2 respondents out of 20 were
neutral as they are not aware with the concept of online digital platforms.
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Theme 2: Main factors and reasons that had made implication online digital platforms
important for Volkswagen in recruitment & selection process
Q2) What are the main factors and reasons that had made
implication online digital platforms important for Volkswagen in
recruitment & selection process?
Frequency
a) Save huge amount of time 5
b) Effortless and quick creation of important records 4
c) Effective management of all the applications of candidates 4
d) Company can reach bigger audience 4
e) Flexible and accessible 3
a) Save huge
amount of time b) Effortless and
quick creation of
important
records
c) Effective
management of
all the
applications of
candidates
d) Company can
reach bigger
audience
e) Flexible and
accessible
0
1
2
3
4
5
6
5
4 4 4
3
Chart Title
Interpretation:
9

From the above graph it has been identified that 5 out of 20 respondents said that the
main factor that made implication of online digital platform important for Volkswagen in their
recruitment and selection process is saving of huge amount of time. While remaining 4
respondents goes with effortless and quick creation of important records. In addition to this
remaining 4 respondents out of 20 said that online digital platform is essential for Volkswagen in
terms of effective management of all the applications of candidates. While other 4 respondents
go with company can reach bigger audience to hire candidates. At last, 3 respondents out of 20
said that in order to have flexible and accessible hiring and recruitment process online digital
platform is essential for Volkswagen.
Theme 3: Challenges Volkswagen can face in the process of implementing online digital
platforms in recruitment and & selection of employees
Q3) What are the challenges Volkswagen can face in the process of
implementing online digital platforms in recruitment and &
selection of employees?
Frequency
a) Bad candidate experience 18
b) Too many irrelevant or underqualified applicants 2
a) Bad candidate
experience b) Too many
irrelevant or
underqualified
applicants
0
2
4
6
8
10
12
14
16
18
18
2
Chart Title
Interpretation:
10

According to the above-mentioned graph it has been identified that 18 out of 20
respondents said that the major challenges that the company can face in implementing online
digital platform in their selection recruitment process is bad candidate experience. While
remaining 2 respondents goes with too many irrelevant or under qualified applicants. According
to their viewpoint if company hire or recruit candidates from online digital platform then there
are many chances company can face irrelevant or on a qualified applicants.
Theme 4: Strategies that could be adopted by Volkswagen to overcome the challenges
Q4) What are the possible set of strategies that could be adopted by
Volkswagen to overcome the challenges that can affect smooth
implementation of digital platforms in recruitment and & selection
of employees?
Frequency
a) Create proper advertisement 14
b) Implement pre-screening round 2
c) Ensure job description is on point 2
d) Navigating online recruiting tools 2
a) Create proper advertisement
b) Implement pre-screening round
c) Ensure job description is on point
d) Navigating online recruiting tools
0
4
8
12
14
2 2 2
Chart Title
11

Interpretation:
From the above analysis of graph, it has been evaluated the 14 out of 20 respondents said
that with the help of creating proper advertisement company can overcome the challenges that
they can face in the implementation of online digital platform in selection and recruitment
process to hire employees. While other 2 respondents go with implementing pre-screening round.
In addition to his other 2 respondents out of 20 said that by assuring top description in on point
company can overcome the challenges. According to their viewpoint of company provide
accurate job description with the required skills experience then they can overcome the challenge
of underqualified or irrelevant event applicants. At last, 2 respondents go with negative
navigating online recruiting tools.
Theme 5: Overall impact is lead by online digital platforms in recruitment & selection on
the productivity and efficiency level of Volkswagen
Q5) What overall impact is lead by online digital platforms in
recruitment & selection on the productivity and efficiency level of
Volkswagen?
Frequency
a) Positive 7
b) Negative 7
c) Neutral 6
a) Positive b) Negative c) Neutral
5.4
5.6
5.8
6
6.2
6.4
6.6
6.8
7
7.2
7 7
6
Chart Title
12