Determine Feasibility of Online e-Commerce for the Business

This report discusses the feasibility of online e-commerce for the business. It includes data collected from observation, questionnaires, and focus discussions. The advantages and disadvantages of e-commerce are discussed, along with recommendations for implementation. The report is intended for the store manager and e-commerce fulfillment associate.

Audience Identity and Needs
Primary audience: John Peterson
Relationship: Employer
Intended Use of Document: Determine Feasibility of Online e-Commerce for the business
Prior knowledge about this topic: Little
Additional information needed: TBD
Probable questions: Unknown
Audience's Probable Attitude and Personality
Attitude toward topic: Receptive
Probable objections: Unknown
Attitude toward this writer: Receptive
Organization climate: Financial
Persons most affected by this document: Cautious
Temperament: Curious
Reaction to document: Skeptical
Risk of alienating anyone: None
Audience Expectations about the Document
Reason document originated: My idea
Acceptable length: Concise
Tone: Business
Cultural Considerations: U.S.A audience
Due Date: Oct, 11st

Determine Feasibility of Online e-Commerce for the business
Prepared for
Store Manager
e-Commerce Fulfillment Associate
by
Matthew Lee
September 26, 2018

1501 holleman dr,
College Station, TX, 77840
September 26, 2018
John Peterson
1100 W Dallas St,
Conroe, TX, 77301
Dear Mr. Peterson
Through this letter, I present the first draft of my research proposal on the determination of the
most feasible online ecommerce for the business. As per my opinion, with the rapid advancement
in technology over the last two decades, e-commerce has experienced several number of new as
well as advanced technological approach that posses the potential to enhance the sales as well as
the revenue of organizations. I strongly believe that implementation of well designed and ready-
to-run online store possess the potential to boost international sales of the company. The online
stores will enable the consumers to order, select their payment procedure, pay as well as track the
delivery process on their product all from the online store. Thus as per my opinion the
management of the organization should adopt the new concept of e-commerce. For this, I believe
that the management should provide effective training to the employees as well as appoint
excellent website developers in order to develop an excellent online store.
I will be highly obliged if you grant my request for the proposal and provide me with the
opportunity to conduct a research on the above mentioned topic.
Yours Sincerely
Matthew Lee

Table of Contents
Introduction....................................................................................................................................4
Data Section....................................................................................................................................4
Advantages.....................................................................................................................................5
Disadvantages.................................................................................................................................5
Conclusion......................................................................................................................................6
Bibliography...................................................................................................................................6

Introduction
E-commerce is playing a key role in the sales and marketing department of the
organization for more than two decades, and it has become an integral part of the organization.
Simultaneously, the prevalence of the e commerce is growing with a positive impact on the
business. Despite this, not all the stores of the organization are using its essential feature. The
proper use of e-commerce and Shopify can generate a huge amount of the income. For many
people in the world, e-commerce is the most attractive and preferred way for shopping. The
organizations, who adopted the new features of the e commerce are able to grow through the
increase in sales.
Web site feature and customer psychology are associated with the performance of the
organization. The growth of the e-commerce is at a very fast pace and it is attracting the offline
retailers as well because it gives an opportunity to reach new customers (Maliaka, 2016).
The proposed report, lays out a plan for increasing the international sale of the company.
To increase the international sale, there is the requirement of more sophisticated and integrated
online stores which would be different from the current way that is a tab on the company
website. The company needs well designed and ready to run website for the growth of the
international sale and attract the new customers at the international level.

Data Section
The data is collected from the observation, questionnaires and the focus discussion. It has
been found that more than 60 percent of the employees stated that they are aware of ecommerce
strategies. In the year 2018, the company has spent approximately 15,345 dollars for developing
ecommerce sites and for training and recruitment purposes. However according to several
workers, the on job training provided by the management is not enough since the time duration
of the training given is just 30 minutes per day.
Advantages
The company wants to increase the online sale and increase the customers at the
international level. Some of the potential advantages include:
 The online website with new features will be able to attract the customers, the
revenue of the company will increase (Pour & Mehdi, 2013).
 Integration of the Shopify, which are able to integrate the more than 100 online
gateways for the payment will provide an expanded way of the transaction.
 The flexible setups, automatic calculations and simple checkouts give security
and satisfaction to the customers which they deserve.
 The well designed and ready to run stores will be helpful for the customers to
order, pay and track their delivery orders from one single online store.
 The platform is a multifaceted forum that provides a high level of security, there
are more than fifty languages in the database, the SSL keeps data secure and

provides convenience to the customers (Hoisington, 2014). The reach of the
organization will increase at the international level with the high security. The
growth and revenue generation of the organization will increase.
Figure 1: Depicts the steady growth of sales and consumer purchases online over the past three
months. The facility of E-commerce, according to this graph is most advantageous for FMCG
products.
Source: "E-Commerce In FMCG: 3 Trends To Know - Marketing Charts." Marketing Charts.
N.p., 2018. Web. 1 Oct. 2018.
Disadvantages
There are some disadvantages associated with the adoption of the new concept associated
with the e-commerce. Two of them are as follows:

 The data show that at the international level, no one can buy anything from
anywhere if the website get a crash. Through the new concept, it is rare but cannot
be totally ignored.
 There are various competitors in the market and the customers can be impatient if
they are not getting a right and timely response (Frias, 2015).

Conclusion
Summary and recommendation
There are few disadvantages, which are associated with the implementation of a new concept of
the e-commerce for an organization. The advantages are more and the implementation of new
concepts will be able to increase the international online market. The cost of the adoption of the
new concept is feasible if we compare it with the associated advantages with it. The e-commerce
will be able generate more revenue for the organization and will be able to associate with the
new customers at the international level.
One important and significant recommendation is that the integration of e-commerce and online
stores in the fiscal year. Most of the online stores are already set, but the graphics and theme of
the online stores are not properly according to the goal and the products of the company. So there
is the need to improve it and make it properly. No doubt that implementing the new concept of
e-commerce for the set up of the store at the international level will be able to enhance the
growth of the organization at the international level.
Work Cited
(n.d.). Retrieved May 2018, from https://carlsberggroup.com/
Frias, J. (2015). The Ugly Truth About Online Shopping. Lulu Press, Inc.

Hoisington, C. (2014). Technology Now: Your Companion to SAM Computer Concepts. Cengage
Learning.
Maliaka, G. (2016). Online Shopping - Everything You Need to Know. Blurb, Incorporated.
Manzoor, A. (2010). E-Commerce: An Introduction. Amir Manzoor.
Pour, K., & Mehdi. (2013). E-Commerce for Organizational Development and Competitive
Advantage. IGI Global.