Challenges and Opportunities of Online Educational Environment for Visitor Attraction Centre

This report evaluates the challenges and opportunities of online educational environment for visitor attraction centre through PESTLE analysis and future technologies relevant for this project. It also identifies the steps which are needed for providing market-oriented solutions for the given project.

Innovation and
Technology

Contents
ASSESSMENT 2 ............................................................................................................................1
INTRODUCTION ..........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Critical evaluation of challenges and opportunities of online educational environment for
Visitor attraction centre through PESTLE analysis.....................................................................1
Critical evaluation of future technologies that are considered as relevant for this project of
adopting online education environment ......................................................................................4
Identification and explanation of the steps which are needed for providing market-oriented
solutions for the given project .....................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

ASSESSMENT 2
INTRODUCTION
Technological innovation can be understood as introduction of new or improved product
which help in increasing productivity for providing better services as well as value to customers
for improving their standard of living in a strategic manner (Chen, 2018). Technological
innovations are considered as helpful for protecting confidential data sets as well as other
proprietary information for gaining competitive advantage. For gaining insights regarding online
educational environment with the aid of technological innovative practices, National Marine
Aquarium is taken into consideration. National Marine Aquarium is located in Plymouth and
considered as a home of thousand of aquatic animals.
This project report demonstrates an understanding about application of theories, concepts which
are considered as relevant for education, learning as well a business & management. It also
encompasses of understanding in regards with learner needs as well as complexities in personal
learning.
MAIN BODY
Critical evaluation of challenges and opportunities of online educational environment for Visitor
attraction centre through PESTLE analysis
PESTLE analysis is the study of key external factors which influence the organisation,
This method can be used by the organisation to in strategic decision making (Ganda, 2019). It is
a broad fact finding activity which helps to evaluate the external factors to maximise the
opportunities and minimise threats to the organisation. It is popular tool among management
consultant in helping their clients to develop innovative product market. It provide contextual
information about business direction, its brand positioning, growth rates and risks associated
with it. The factors which are analysed in this method are: Political factors: Political factors are those which are driven by the action and policies of
government which influence the organisation in a positive or negative way. It includes
corporate taxation, other fiscal policies, free trade disputes, antitrust and anti-competition
issues. The political disputes can lead to material risk and opportunities for the
management team. UK falls under the category of most powerful countries where the
government system is comprised of constitutional monarchy and parliamentary. There is
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stability of government like rule of law, low or controlled corruption, effective
government policies. Due to stability in government policy it will be easy for the
managers of National Marine Aquarium to do the documentation process for setting up
the online platform. The UK government also provides subsidies which will decrease the
cost of installation as the process of this platform is beneficial for the government as well,
it will attract lot of customers. Economical factors: Economic factors are those which relate to the broader economy and
financial in nature (Gu, Crook and Spector, 2019). This factor includes interest rates,
employment rates, inflation, wage rates, credit availability, cost of living etc. UK has a
diverse economy which is the reason of its success, the market is so diverse which
provides equal opportunity to all the business for growth. Its diverse culture also provides
space for foreigners to live and grow which attracted the attention of many individuals
across the world. Tax rate of the country is relatively low and inflation rate is a bit higher.
The unemployment rate of the country has also fallen which means more individuals will
contribute to the per capita income. If the government increases the tax rates than it can
increase the cost of installation for the managers of National Marine Aquarium which
will make the platform costly. But due to diverse culture of the country, the company can
invite investors from foreign to invest in their project. Social factors: This factor scrutinize the social environment of the market which includes
cultural norms, age distribution, career attitudes, population etc (OECD, 2018). UK has a
large population due to high birth rates which will create opportunities for the business to
fill the needs of more people. The country keeps on updating the educational system with
latest information and also spend a great amount on advancing the health care system.
The income of employees are high due to reasonable inflation rate and also the per capita
income is high. Due to high income of people, National Marine Aquarium will gain more
customers, the population wants to spend more money on health and education. The
online learning platform will provide education about the aquatic life which will be
useful for kids as well as adults. Technological factors: This factor emphasizes on the innovations in technology which
affect the operation of the industry. It includes automation, research and development,
amount of technological awareness that market possess. UK has the world's leading
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research and development institutes and provides a consistent efforts for breaking the
barriers. It provides great opportunities for entrepreneurs. The National Marine Aquarium
is a dedicated organisation which drives marine conservation. They also created a
artificial reef to create augmented reality which can give a real marine life experience to
people. The company can use the spatial audio technology in their project will enable
people to hear the 3D voice of marine creature which will five a real experience to them.
The company can initiate mobile augmented reality which will enable people to get the
marine experience through their mobile phones. Legal factor: These are the factors which are related to the legal rules, regulations of any
country and how it affects the working of any organisation (Hall and Jaffe, 2018) . The
laws made by the government must be followed by the company operating in that
country. Legal analysis take into account both the internal and external sides that charts
out the strategies for these legislations. The legal factors includes industry regulation,
license and permits required to operate, employment protection laws etc. UK has strict
laws to protect marine and aquatic creatures and imposes a heavy penalty if any of the
rules are violated. The managers of National Marine Aquarium follows all the rules
imposed by the government. The Wildlife and Countryside Act 1981, The conservation
of Habitats and species regulation act 2010, conservation of wild creatures and wild
plants act 1975 are some of the laws made by the government to protect marine creatures
which are being followed by the managers of the company. Due to following legal rules
they will be safe from expensive litigation and also their brand image will become good.
 Environmental factors: These factors include the impact of changes to physical
environment on the business ( Trott, 2017). Environment plays a vital role in any
business if any natural calamity happens than it can lead to a sever loss to the
organisation. Any organisation should not perform any activity which is harmful for the
environment. UK has a bad weather condition due to high industrialisation hence, the
industries are taking steps and spreading information about recycling, waste management,
reducing use of plastics etc. The National Marine Aquarium is the ocean conservation
trust's window to he ocean which is running for over 20 years. The visitors not only enjoy
the marine life but also takeaway some important ocean conservation message with them.
The company is a non- profit organisation so its revenue goes to the conservation work.
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Critical evaluation of future technologies that are considered as relevant for this project of
adopting online education environment
It is imperative for organisational managers to undertake varied innovative technologies
that will help them to generate high profit margins in an effective manner (Hawkins, Blind and
Page, 2017). Innovative technology should be adopted by managers of National Marine
Aquarium for enhancing their online educational environment for attracting varied visitors in a
significant manner. With the aid of future technologies in an effective manner, managers of
National Marine Aquarium can provide a better experience to students through their online
environment. Varied future technologies that can be undertaken by managers of National Marine
Aquarium are mentioned below: Artificial intelligence- It has become a popular trend and also plays a significant role in
enhancing online education environment. This technique will help to create augmented
reality which provides a brilliant experience to students while doing their studies in an
effective manner. Artificial intelligence is considered as a powerful tool in enhancing
performance of students through online platforms. It also aid learners as well as educators
in gaining insights through asking for feedbacks in an exponential manner. For adopting
this technique in an effective manner managers of National Marine Aquarium have to
perform critical market research for analysing the forces which are considered as
beneficial for preparing an online educational environment. For future benefits, it is
imperative for managers of National Marine Aquarium to adopt artificial intelligence in
their operations. However, creation of augmented reality incurs huge cost for them and it
is imperative for them for making their online educational platforms affordable for
differentiated categories of people. STEM-based programmes- STEM principally encompasses of practices in regards with
science, technology, engineering as well as art (Joly, 2019). With this technique, content
in context to mathematics led individuals in solving real-life problems with the aid of
hands-on-learning practices. This also helps in creating a safe environment whereby the
learners express as well as experience their ideas to think outside of the box. This also aid
them in making effective collaborations with one other in a better way. This technique
can be used by managers of National Marine Aquarium for developing their online
educational environment for visitor attraction centres in an effective manner. Through
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this, they can foster ingenuity as well as creativity among students which help to enhance
their ideas and innovations. This education environment essentially focuses on value of
failure in context to learning process in an effective manner. Apart from providing
excellent experience, this future technology help managers of National Marine Aquarium
in encouraging experimentation practices in individuals.
 Video-Assisted learning- This technique is considered as popular in regards with display
of classroom in a strategic manner (Visvizi, Lytras and Daniela, 2018). This trend is
booming in accordance with distance learning practices which help students in gaining
effective learning outcome through computer screens. Managers of National Marine
Aquarium can undertake this technology as it can provides them better learning
experience to students for enhancing their online educational environment for attracting
visitors in an effective manner.
Identification and explanation of the steps which are needed for providing market-oriented
solutions for the given project
Market-orientation can be described as an approach which is used by organisational
managers to priorities identifying the needs of customers and developing products according to it
(Lechevalier and Laugier, 2019). It is a customer oriented approach which focuses on only on
developing the product according to the need of customers which are not specifically expressed.
It involves a market research to know what the customers expect from the organisation and
design the products accordingly. This process often includes improvement in customer service
and which leads to high level of satisfaction. The business must determine the best possible way
to meet customer needs because some time their desires are not cost effective or practical to
implement. The following steps are needed to apply market oriented research for National
Marine Aquarium: Understanding target market: A target market can be defined as a specific segment
which are the potential buyers of the products and services of that company. Knowing the
target market allows to place the marketing messages where the segment hangs out. The
managers of National Marine Aquarium can set their target market as school going kids
and college going students because this generation is more into discovering new things
and experiencing the other world. If the managers of the company approach to the
schools and colleges to make a visit at the aquarium than it can increase their sales.
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 Intelligent market research: Market research can be used to learn about the existing
market, their customer problems, competition and growth of the business (Lee, 2020) .
Organisation can gather this information through internal and external sources like social
media, news websites, manufacturers, clients etc. The managers of National Marine
Aquarium can make an effective intelligence market research to know about their
competitors, what they are offering, what customers are expecting from them and what
things they can add to their products to make it a attraction to the customers. Developing corporate culture: The culture of an organisation defines the proper way to
behave within the organisation. The culture consists of shared beliefs and values set by
the leaders and communicated as well. The managers of National Marine Aquarium can
set an organisational culture which can be useful for the organisation. A strong culture
can bring benefits such as enhanced trust and cooperation, fewer disagreements, more
efficient decision making. Developing product after a thorough market research: The managers of National
Marine Aquarium should do a thorough market research before designing any product, it
will help them to satisfy their customers. If customers will get satisfied than their brand
image will be enhanced. Market projections: market projection refers to combining the customer description,
perception market trend and forecast the future of the target market as well as the
business position in the future. This analysis helps business to to identify the critical areas
which needs focus. The managers of National Marine Aquarium can use this analysis tool
to make important recommendation which are required to succeed the business in future.
 Market competition: Every business has its competition and each organisation have
different strategy to cope with the challenges (Vish Krishnan and Et. Al, 2019). The
managers of National Marine Aquarium have to project their competitors and should
make strategies to compete with them in order to gain market.
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CONCLUSION
From the above mentioned information, it has been concluded that augmented reality is
considered as important for engaging students, creating learning environment and developing
sensory activities in a strategic manner. Students also face issues while dealing with augmented
reality in terms of usability issues as well as frequent technical errors. Organisations who are
developing virtual environment for making learning experience effective face various
opportunities regarding political, legal, environment, social and technological forces. Future
technologies that can be used by organisational managers for developing their virtual
environment are artificial intelligence, STEM-based technology, video-assisted learning. Market-
orientation is termed as an approach which is used for analysing customer needs and product
development in an effective manner. Market oriented approaches which can be undertaken by
organisational managers with specified manner consisting of intelligent market research, market
projections, developing corporate culture and many more.
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REFERENCES
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Visvizi, A., Lytras, M. D. and Daniela, L. eds., 2018. The future of innovation and technology in
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(Chen, 2018) (Ganda, 2019) (Gu, Crook and Spector, 2019) (Hall and Jaffe, 2018) (Hawkins,
Blind and Page, 2017) (Joly, 2019) (Lechevalier and Laugier, 2019) (Lee, 2020) (Vish
Krishnan and Et. Al, 2019) (Visvizi, Lytras and Daniela, 2018) ( Trott, 2017) (OECD,
2018)
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