Challenges and Opportunities of Online Educational Environments for Visitor Attraction Centres

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Innovation and
Technology
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Contents
Contents...........................................................................................................................................2
ASSESSMENT 1 (PowerPoint presentation)..................................................................................1
ASSESSMENT 2.............................................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
1. Analysing of challenges and opportunities related to online educational environments for
visitor attraction centres by using PESTLE Analysis..................................................................1
2. Explanation and identification of the steps that are required to provide a market-oriented
solution, involving but not restricted to, gathering market research intelligence to support the
approach.......................................................................................................................................4
3. Critical evaluation of some future technologies that maybe applicable to the given project as
well as gives academic proofs to their potential..........................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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ASSESSMENT 1 (PowerPoint presentation)
ASSESSMENT 2
INTRODUCTION
Business innovation technology is improved, advanced or new process or product
technological attribute are significantly dissimilar from before (Gupta, Mejia and Kajikawa,
2019). It is an extended theory of innovation which have various understanding in business and
academic world and have a big meaning to most of the people. Its purpose is to provide new
technology and ideas to the manager of company to increase and generate higher revenue and
productivity. Innovation technology aims for quickly and predictable obtainable improvements
in the business. National SEA LIFE Centre is popular visitor attraction centre which is planning
to make online educational environment to help visitors to feel the experience from long distance
or remotely. With the help of online platform, the want to give educational service to community
groups and schools about aquatic life.
This assignment includes critical analysis of opportunities and challenges of online
educational environments for attracting the visitors. Critical evaluation of future technologies
which is relevant to the assignment and give academic evidence to its potential. Along with this
it also includes explanation and identification of steps which needs to give market oriented
solution.
MAIN BODY
1. Analysing of challenges and opportunities related to online educational environments for
visitor attraction centres by using PESTLE Analysis
There are various opportunity and challenges associated with online education
environment for visitor attraction centre (Soto-Acosta, Del Giudice and Scuotto, 2018). In
context to National SEA LIFE centre analyses of challenges as well as opportunities is possible
with application of pestle analysis. This technique helps company’s managers in monitoring and
gaining macro picture of market and industry in which it is working. It is a strategic tool used by
the marketers and managers of company to analyse and evaluate the external or micro
environment of the organisation. It is the study of micro and external factors in which business is
operating. This analysis gives contextual information to the managers of organisation about its
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brand positioning, direction, risks and growth targets to achieve success, profitability and goal. It
aids in determining the validity of already existing services and goods and also determine
development of the new product. Pestle Analysis in context to National SEA LIFE centre is
mentioned below:
ï‚· Political Factor: It is related to the rules and regulations of the government which
includes corporate taxation, free trade disputes, another fiscal policy initiatives and so on
(To, Au and Kan, 2019). In UK, government provides some subsidies and support to the
new innovative ideas for the new business. This is the opportunity for National SEA
LIFE centre to run and grow their business in future. As government laws and policies
helps them in improving their day to day operations and work smoothly to stay the
market for long term. It helps them to do documentation properly by following all the
rules, regulations and laws of the government for smooth running of the business in the
market for long term. It is also challenging for National SEA LIFE centre, if government
changes any rule and regulation regarding businesses then they have to face some
difficulty in their business operations.
ï‚· Economical Factor: It is related to the wider economy and have financial in nature. In
UK there are various economic factors like inflation, economic growth, exchange and
interest rate and many more which effect the organisation. National SEA LIFE centre
hires employees on the basis of minimum wage rate. According to this managers of
National SEA LIFE centre hire freshers on minimum salary. This is going to help them in
achieving organisational goal and success because of new, innovative and advanced
employees. Educated workforce is the key to the organisations success and economic
growth. It is also challenging for National SEA LIFE centre managers as they have to
provide proper training to fresher which they are hiring.
ï‚· Social Factor: Social factor is generally related to the lifestyle trends of people, customer
beliefs, demographic considerations, attitude of employees around working conditions
and many more (Sanasi, Et.Al., 2020). In UK, large number of population is there and
are attracting and taking interest toward online education environment for increasing their
knowledge. This is an opportunity for National SEA LIFE centre to provide information
to the large number of people all over the word through online platform. Because
individuals want to gain knowledge and love to learn new things. People used to take
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more interest in learning and gaining the knowledge to stay updated and to explore new
things. At the same time, it is also challenging for National SEA LIFE centre managers as
because of huge number of people they are not able to fulfil the needs, demand and
provide information to all of them at the same time.
ï‚· Technological Factor: It is related to the technology which includes automation,
technology infrastructure, cyber security and many more which keep changing rapidly
(Bandera, 2022). In UK, there are advanced and new technologies followed and used by
most of the organisations. This is considered as an opportunity for National SEA LIFE
centre managers, as they can use various online technologies like blockchain, augmented
reality, gamification, etc to expand their business and attract more number of people.
New and advance technologies help them in providing information on the home page
with the help of link for maintaining transparency. It is challenging for managers of
National SEA LIFE centre because for adoption and implementation of different
technologies in the organisation needs huge cost. So they have to increase their
production cost and resources to use these technologies.
ï‚· Environmental Factor: It includes carbon footprint, increased chances of extreme
dynamic weather events, management of natural resources and many more (Agarwal and
Sambamurthy, 2020). In UK, government have undertaken various initiatives, for
example Blue Belt to protect the environment as well as aquatic species of the nation. It
is an opportunity for manager of National SEA LIFE centre as they can participate in
initiative of Blue Belt. It helps them in attracting more number of people by providing
online information all over the world. There are some challenges that National SEA LIFE
centre managers have to face for example changing ocean conditions, climate and
temperature change and many more. As they are not able to adopt and change the day to
day operations as fast as possible.
ï‚· Legal Factor: It is related to those factors which appear from changes to regulatory
atmosphere which is going to effect the functioning of organisation (Prihadyanti, 2019).
It includes industry regulation, protection of IP, customer and employment protection
laws, permits and licenses to operate and many more. In UK, there are various laws and
legislations which are implemented by the government to protect the aquatic species,
their environment, etc. Manager of National SEA LIFE centre by adhering some acts like
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Conservation of Wild Creatures and Wild Plants Act 1975, Hedgerows Regulations 1997
and The Conservation of Habitats and Species Regulations 2010 will gain opportunity of
carrying out operations or activity ethically. It helps them in providing information to
people from anywhere and anytime, effective time management, expands world view and
many more.
2. Explanation and identification of the steps that are required to provide a market-oriented
solution, involving but not restricted to, gathering market research intelligence to support
the approach
Future technologies plays an important role in the field of aquatics in promoting the
online educational environment for the visitors to get experience both the ways (Al Idrus, Ahmar
and Abdussakir, 2019). The technologies benefit the marine life by controlling robots above the
water, as well as sending robots with sensors, tools and lights to get back samples, take pictures
and explore the seabed. By using different future technologies, the company can build up a huge
world of virtual experience to the people. So that they can save their time in travelling from one
place to another and can learn new things as much as possible. The purpose of future
technologies can introduce with different perspectives, it can also provide with knowledge,
access, empowerment, awareness and community. Developing technologies for future can create
a better and long term image in the world. In National SEA LIFE centre, use of possible future
technologies to promote online educational environment for the people are mentioned below:
ï‚· Augmented Reality: It refers to eco-friendly that helps in making learning an experience
approach and the actual role is student’s engagement, getting on hand expertise in virtual
mode and understanding the abstract concepts (Fernando, Jabbour and Wah, 2019). In
National SEA LIFE centre, adopt this augmented reality future technology then have to
focus on the ways which can be beneficial for the people in providing with online
experience. They have to research on the current market technology and recreate it in a
better version which can stay for long time and gives long term profits. They can also use
the strategy of lucky draw, provide the subscribers with a device to watch things in the
sea. This will increase their reach in the market which results into huge customer base
segment and high market share.
ï‚· Block chain: It is the process where there is no mediator to guide them about the things
as through this technology the system will direct on the correct page by providing them
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with links (Sheel and Nath, 2020). In National SEA LIFE centre, using this technology of
block chain for the online environment experience will help them in transparency, as
when any process is done so the system will record. This will benefit them in providing
with the best experience virtually where all the customer using the services will be
satisfied. And the technology makes sure that the data of that specific task do not lost in
any case. It becomes easier for students after using this technology as their will be no
person to put pressure on them and can learn effectively. Block chain will mainly help
them in understanding better and improved technology in education as well, especially
the data storage in the system. In National SEA LIFE centre, they also provide the
customers with offers and discounts in order to attract more people and increase the value
of remote in the marketplace.
ï‚· Gamification: It is the most suitable gaming technology trend that can be adopted by the
National SEA LIFE centre, in order to provide with best virtual educational experience to
schools and other communities. Through gamification they can turn learning into fun and
engaging process, which will help in the attraction of the device. By using this
technology, the company will provide with new learnings and practices to the students
which will be helpful to them as it can be a new way for them to study. The company will
also provide with proper notes and online lectures so that the students do not face any
problem in learning get the clear idea about the given topic. It will help them in engaging
with other people virtually so that a person can interact with others.
3. Critical evaluation of some future technologies that maybe applicable to the given project as
well as gives academic proofs to their potential
Market based solutions interconnect the incentive with economy and exhibit that creating
use of an environmental protective incentive in a suitable way might finally attain a cost-efficient
method (Yablonsky, 2018). This is how market oriented solutions drive, they associate the
environmental missions with financial bonus. The purpose of market orientation solution in
National SEA LIFE centre benefits in increases the loyalty and customer satisfaction by paying
attention to them and providing them with best services which results into repeated sales.
Customer base segment is created by the brand loyalty which will let the competitors to steal he
customers by lowering the price. Mentioned below are the steps that are required for providing
market oriented solution in association to National SEA LIFE centre:
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ï‚· Building right feathers: Market-oriented solutions helps in trusting and verifying the
right features into the products as the National SEA LIFE centre knows the needs of the
customers. The products are made according to the needs and demand of the customer,
also make good relations with them by doing market research on the customer base
segment.
ï‚· Getting right the first time: This refers to the opportunity to get the things done in a
correct way in first time only as they do not do a lot of rework (Khanna and Sahay,
2020). in National SEA LIFE centre, they validate the feature, concepts, attributes and
how they change into benefits. The product is first tested and used by them then only
offer to the customers to use so that no dissatisfaction takes place. The company will
also help them to take the advantage of being first in the market so that they can build
their own image.
ï‚· Market research intelligence: It is the research of the market where the products can be
sell and marketed to attract more customers (Lee, 2019). National SEA LIFE centre
attracts their customers by offering them with discounts as well as offers which are
fruitful to them while buying. They can also create a good customer base segment by
increasing the market share and brand loyalty in the marketplace.
ï‚· Understanding the way market oriented solution impacts the industry: The industry
is impacted by the technology that can become a hustle for them and spend resources to
know that it will affect the market or not (Curley and Salmelin, 2018). In National SEA
LIFE centre, they study about the market and properly and stand with the competitors
which can compete them in the marketplace. By setting a good customer base segment,
the company can increase its market share and the brand loyalty as well.
ï‚· Making sales easy: Products and services solve the problem of making the sales.
National SEA LIFE centre, mainly aims at the major problems that a customer faces for
which they can see immediate value. The company also helps them to satisfy the
customers’ needs and demands, so that they do not get demotivate and become repeated
customers.
ï‚· Implementing market oriented solution and pointing achieving business goals: It
states that the market oriented solution is a cross functional concept which affects the
National SEA LIFE centre's decision making, organisational learning and a review of
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internal competencies. They also focus on the targeted goals and take out all the
information regarding the market as well as consider the environmental changes
(Thrassou, Vrontis and Bresciani, 2018).
CONCLUSION
From the above assessment, it can be concluded that business innovation technology is
the advanced or improved technological attribute that are different from before. Some of the
future technologies like Augmented reality, blockchain and gamification are effective for the
visitor attraction centre. Steps for market oriented solutions are building right feathers, getting
right the first time, market research intelligence, understanding the way market oriented solution
impacts the industry in addition making sales easy, implementing market oriented solution and
pointing achieving business goals.
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REFERENCES
Books and Journals:
Agarwal, R. and Sambamurthy, V., 2020. Principles and models for organizing the IT function.
In Strategic information management (pp. 243-260). Routledge.
Al Idrus, S., Ahmar, A. S. and Abdussakir, A., 2019. The influence of business innovation with
relationship of organizational learning and job satisfaction on market
orientation. Journal of Science and Technology Policy Management.
Bandera, C., 2022. Teaching STEM Entrepreneurship With Societal Significance: Building on
the Small Business Innovation Research Program. Entrepreneurship Education and
Pedagogy. 5(3). pp.406-422.
Curley, M. and Salmelin, B., 2018. The evolution of innovation. In Open Innovation 2.0 (pp. 39-
45). Springer, Cham.
Fernando, Y., Jabbour, C. J. C. and Wah, W. X., 2019. Pursuing green growth in technology
firms through the connections between environmental innovation and sustainable
business performance: does service capability matter?. Resources, Conservation and
Recycling. 141. pp.8-20.
Gupta, R., Mejia, C. and Kajikawa, Y., 2019. Business, innovation and digital ecosystems
landscape survey and knowledge cross sharing. Technological Forecasting and Social
Change. 147. pp.100-109.
Khanna, R. A. and Sahay, S., 2020. Innovation through technical alliances: an assessment of a
high technology industry using instrumental variable method. International Journal of
Business Innovation and Research. 23(4). pp.480-500.
Lee, J. Y., 2019. A decentralized token economy: How blockchain and cryptocurrency can
revolutionize business. Business Horizons. 62(6). pp.773-784.
Prihadyanti, D., 2019. Innovation quality: Basic concept and measurement model. International
Journal of Business Innovation and Research. 18(4). pp.489-502.
Sanasi, S., Et.Al., 2020. Making sense of the sharing economy: a business model innovation
perspective. Technology analysis & strategic management. 32(8). pp.895-909.
Sheel, A. and Nath, V., 2020. Antecedents of blockchain technology adoption intentions in the
supply chain. International Journal of Business Innovation and Research. 21(4).
pp.564-584.
Soto-Acosta, P., Del Giudice, M. and Scuotto, V., 2018. Emerging issues on business innovation
ecosystems: the role of information and communication technologies (ICTs) for
knowledge management (KM) and innovation within and among enterprises. Baltic
Journal of Management.
Thrassou, A., Vrontis, D. and Bresciani, S., 2018. The agile innovation pendulum: family
business innovation and the human, social, and marketing capitals. International Studies
of Management & Organization. 48(1). pp.88-104.
To, C. K., Au, J. S. and Kan, C. W., 2019. Uncovering business model innovation contexts: A
comparative analysis by fsQCA methods. Journal of Business Research. 101. pp.783-
796.
Yablonsky, S., 2018. A multidimensional framework for digital platform innovation and
management: from business to technological platforms. Systems Research and
Behavioral Science. 35(4). pp.485-501.
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